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Google Analytics is a free online application that offers an outline for success in the world of digital sales. For those unfamiliar with the marketplace, Google Analytics can seem to be the most daunting part to begin with. But, it's incredibly easy to use provided you are given the correct guidance. Here is a closer look at 5 tips to be aware of Google Analytics tracking for eCommerce sites.
1: It's Simpler Than It Looks
First thing to know when journeying into the realm of Google Analytics is that it looks deceivingly complicated. It is actually easier than it seems.
Google Analytics launched in November of 2005. Since its inception the software has evolved many times. The last 16 updates to the version were released in 2021 alone. With each new update, Google Analytics becomes a bit more sophisticated and more friendly for users. In fact, it takes only 3 steps to set up your eCommerce tracking with Google Analytics.
2: How Do I Set Up Google Analytics eCommerce Tracking?
Naturally, the procedure of the integration of Google Analytics into your selling platform will depend on how friendly your platform is to Google Analytics. It is for websites, just 3 steps:
- Allow Enhanced eCommerce Tracking in Google Analytics
- Embed Google's Global Site Tag Into Your Products
- Set up Google Analytics eCommerce Tracking In Your Marketplace Settings
We have a complete guide (with images) on setting up your Google Analytics tracking here.
3: Why Do I need Google Analytics for eCommerce?
The more info you have to drive your sales more effectively. If you don't have the correct data, your business online is selling in the dark. This tool aids sellers in understanding how their customers behave on their websites and applications. Google Analytics will tell you:
- The number of views that certain products had, helping you know where to ramp up production.
- What is the source of your traffic via? Are users able to access your site through an external link to your social media websites? Or through an online search? Finding out how people find you can help you expand and refine your sales tactics.
4 What is the Accuracy of Google Analytics eCommerce Tracking?
Request that the app do not record? It is tracking that fuels Google Analytics' fire. When users block cookies, or decide to not track, Google Analytics will go without their information. Consequently, there is the possibility that your site has seen more interactions from consumers than Google Analytics reports.
The data Google Analytics can track is incredibly precise. It has an auto filter that blocks bots and spiders (web crawlers controlled by the search engines) from data.
5: What Can I Contact Help With Google Analytics?
is also a paid service you can access for Google Analytics help:
- Grow Membership Level: Our Grow membership level includes one-on-one support from professionals, and includes help with questions related to Google Analytics.
- Scale and Enterprise: At the Scale and Enterprise membership levels there is a dedicated expert who is assigned to your account. This expert can support the setup of your Google Analytics setup or help you resolve any problems you may have using the system.
What's new with Google Analytics 4, Google Analytics
As we mentioned above, Google Analytics is constantly evolving--and Google is currently working on major changes to its platform. Google Analytics 4 is the latest version of the platform. Google Analytics 4 offers updated privacy features, improved integrations, more efficient monitoring, and more intelligent analytics fueled by Google's Machine learning technology. 's eCommerce platform can be used with Universal Analytics and the new Google Analytics 4. Keep an eye out for our guide to GA4--coming soon.