An Research-Based Method to Make Everything You Write more persuasive

Wouldn't it be nice to have find a method to make what that you write more compelling?

You've probably seen his "hierarchy of needs". The phrase has become commonplace in marketing circles. The problem is, the idea isn't based on any actual study. Maslow just kinda made it from what he thought.

Fine. That's how lots of theories start, but ultimately they'll need to be examined. Maslow's theory has been tested, and the results have been mixed to say the least.

That's why psychologists like Henry Murray and David McClelland continued to push Maslow's ideas from the beginning.

McClelland specifically, has conducted numerous studies with the Thematic Apperception Test (TAT). The TAT isn't an ideal test, but as ScienceDirect puts it, it "is helpful in uncovering an individual's primary motivations, emotional states, as well as the root of their personality issues".

McClelland utilized it to improve Maslow's theory of needs.

What did he discover?

It's true that is really just three requirements which drive our behaviour. Three requirements that drive 90% of how and what we do. we perform. This is helpful for those (like me and you) trying to inspire other people into actions?

Uh, yeah.

Then, what exactly are these "three necessities"?

1. The need for Power
2. The need for Achievement
3. The necessity of affiliating

McClelland discovered that, of the various needs determined by Maslow and Murray McLelland, 86% individuals were predominant on one or more of these three areas. The evidence, the data, that you can put your faith in.

What exactly is the requirements for each?

The need for Power

When people hear "power" people immediately think of control and evil despots like Stalin as well as Hitler. That can be one aspect however it's much more about impact. The ability to affect everything around youindividuals, objects and so on. Imagine a toddler who throws a ball and suddenly starts to giggle without a control. It's the ability of her to control something outside of herself that makes her light up. This is the reason why we need Power.

The phrases you could include in your messages in order to draw attention to this desire are things like:

• "more control..."
• "change the world." ..."
• "have tremendous impact ..."
• "dominate..."
• "greater influence..."

It's about their desire to influence and impact their environment because, for people with a high Need for Power this is what drives them.

The necessity for Achievement

This need is more like it sounds -- the desire to achieve things. Create a target, work toward it, and ultimately be successful in achieving it. The people who are high on the Need for Achievement want to engage in that simple procedure over and over.

There's a little nuance to it, however. If a goal seems too simple, it will not bring the satisfaction they're after and won't inspire them. If a goal is too hard, they'll assume that they won't be able to achieve it. And that's why it doesn't inspire them.

The goal needs to be "just right" so as to inspire those who are high in this regard. However, set challenging and realistic goals in front of them and they'll grind them out one after another as if they were an engine.

Phrase you might use in your messages for this purpose include:

• "mastery"
• "achieve your goals"
• "challenge yourself"
• "show what your made from"
• "be the best you can be."

The most important thing, now the final requirement is...

The necessity of affiliating

In the words of McClelland declares, this is "The necessity to have a sense of involvement and feeling part of a community." This one's most well-known. Social networks have demonstrated individuals' need to feel connected and belonging.

Today, many products and services include communities, Facebook groups, live events, virtual events, and more.

Still, it's important to add these phrases to your message. Phrases you might use include:

• "join a group of like-minded"
• "connect with others"
• "we're one of you."
• "welcome to our family"

So, how do you utilize all of this?

Well, consider that virtually all (good) copywriting is "reason-why" based. You're giving people reasons that they need to consider taking your request to (subscribe to your newsletter purchase your product, become a member of your group, etc.).

Thus, any basic argument could be reduced into two distinct parts:

1. Do this now.
2. The reason is the same.

The three needs tell you what those "reasons why" are. They should speak to the three needs because they are what drive people to act. That's what will make your speech, writing or whatever type of communication you're doing... better persuasive.

It's true that you have to prove these kinds of assertions with proof, draw attention and all that... however, getting the appeal right initially is critical. Otherwise, people just shrug and say "Eh, who cares?" It doesn't animate people.

So, the next time you're sitting down to type out a piece of copy or create video scripts, don't forget Maslow and keep in mind McClelland. Your work will be grateful for it.

That said, this is just one of the marketing secrets we've learned working with more than 100,000 online business owners just like you..

Want to know the most powerful five tips that we've discovered? To ramp up your marketing, blow through your income goals and creating strong communities with people who you are happy working with?

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