Why online course seller should provide case studies
If you're looking for a physical product like the latest phone or digital product like an online course, how do you decide whether to buy something? If you responded that you rely on the opinion of family and friends, you're a part of the 83% of American customers who are more likely to buy in the event of a word-of-mouth suggestion from someone they're closely to.
In the present day shoppers' buying decisions are no longer swayed by flashy sales pitches Instead, they rely upon real-world experiences because they're more inclined to believe in fellow customers before putting their trust in big-name corporations.
The effectiveness of case studies as a top-tier marketing technique is undisputed. Building trust with your brand is an incredible benefit in its own right, the advantages of case studies don't stop there.
In this article this post, we'll discuss the 5 top reasons you should employ case studies and show you how you can create a great case study for your company!
What's a case study?
case studiesexplore a customer's problem aspect and the way your company could have done to assist them in resolving it. It's much more than the explanation of a process or step-by step procedure It's a complete story with characters, plot, conflict, and a conclusion. For cases studies, your organization takes on the role of the heroic knight in rescuing the princess from the wicked dragon.
The five advantages of cases research
- Build unbreakable brand confidence
As 77% of surveyed consumers reporting that trusting brands is more important today as compared to the past, it's a necessity for companies to make investments in this part of their business. Case studies help build trust through representing the very customers you serve. Not only does this allow the potential client to think about how you might help them solve their problem, but by allowing your clients who have been with you for a while to tell their experiences, they also endorse the brand, which lends your company credibility.
- Show your the authority of your field
Case studies are the perfect opportunity to capture a buyer's focus because your content must be extremely relevant to the various segments of your target audience. While you have your buyer's interest, show your understanding about the market, possible ways to meet the needs of your customers, and product usage. These things, when combined, can establish you as an expert within your field, which can lead buyers to select your services over your competition - who doesn't love winning?
- Social proof is required where you can have your claim to
- Build a search-engine-optimized online presence
- Improve customer relationship
When you ask a potential customer for an interview, you are building relationships that have the potential to last a lifetime. Through the interview process by asking for an interview, you're establishing you think your client is a worthy story to share. Although it may feel as if you're making a statement to a client by asking them for an interview, don't worry. An study conducted by Harvardfound that there's an unintentional pleasure experienced from speaking about oneself and sharing experience with others. Your clients will love it We guarantee it!
Elements of a great case study
They may seem difficult at first, but by following a straightforward approach they are able to be easily integrated in your overall marketing plan. Before you begin to figure out the process of creating the perfect case study, let's talk about the three elements which make up a successful case study:
The study needs to be digestible. The most effective case studies need to be concise and clear, getting clear and to the point. Beware of unnecessary details and unnecessary details that don't contribute to the story.
A case study should be comprehensive. A well-constructed case study should show exactly how the customer got from A to B using your service or product. You should not have any doubt as to what your service or product helped the client solve their problem.
The case study must provide a narrative. Your case study should be following exactly the same structure in a tale featuring a captivating storyline that makes tension, and demands an answer. While your company is technically the main character in the story however, you shouldn't be stealing your customers' focus! They are the main character and without them there would be no narrative at all.
How to compose the perfect case study
Once you've got an idea of what a great case study should look like Let's look at the steps to make one:
- Choose the appropriate case study format.
If you're looking for case study formats it's not limited to just web pages or blogs content. Case studies come in all sizes and shapes and include downloadable ebooks, videos as well as infographics. You should select a format based on what you need for your business as well as the various marketing channels as well as the marketing strategy if there is one.
- Find out the purpose of the case study.
Before you choose a person to use for your case study, determine what it will achieve i.e. the purpose you are trying to convey to potential clients. Here's a list of questions to consider asking yourself to you determine the goal of your business:
- Are you looking to improve revenues for a specific product or service?
- Do you want to boost your lead generation?
- Are you looking to boost audience engagement?
- Select your perfect customer.
When considering which customer to include in your case study, make sure you don't select anyone. Not every customer success story is pertinent to the audience you're trying to reach or contain the story hook necessary to provoke an emotional response. To identify the perfect candidate, ensure they meet these criteria:
- There have been positive, even if not great, results with the product or service you offer.
- They chose you rather than a competitor. Or they came to you from the competitor.
- The client is well knowledge of your company and customer service, and will be able to discuss both with authority.
- Interrogate the customer.
The interview may be the most exciting and crucial element of the entire process as this is where the story unfolds! However, before you make an interview call or sending the interview via email, make sure you are asking the correct questions. Mixing broad-ranging and targeted open-ended, open-ended inquiries are the most effective. Here are some examples to get you started:
"What was the most difficult issue that you encountered prior to using my product?"
"How did my product help you get over that obstacle? Could you give any specific measures to prove your point?"
"What tangible and intangible advantages do you have gotten from your product?"
Tips: don't be afraid to pose similar questions. Sometimes, you'll need to ask the same thing using different methods to obtain rich responses that make for compelling stories.
- Outline your case studyand then create!
Finally! You can create your case study. If you're writing a blog or filming videos, be sure you include the following pieces of information:
- Title
- Customer introduction
- Problems with customer service clearly identified
- Product or service introduction
- Solution (how the service or product helped)
- Results (the tangible and intangible effects on the customer)
- Call to action
The bottom line
With these components the case study you write is sure to tell the most compelling tale.
Sure, ads still have the power to make someone aware of your company as well as landing pages that inform them about what your product or service can solve their issue however, nothing beats an individual (who isn't paid by your business) to praise your company.