Which is the top B2B eCommerce platform?

Aug 18, 2022

Do you provide services to aid businesses in growing, hiring and manage teams? Do you offer products that are specifically for companies? Do you have items available that are available for wholesale purchase?

If you're in B2B -- or if you are planning to join -- it's possible that you'll benefit from an B2B eCommerce platform. This will ease the lives for clients as well as your staff and will allow you to grow faster and be more efficient.

In this article, we'll look at the ways in which an eCommerce store will benefit in the B2B industry , as and how to choose the most appropriate store.

Why do we establish an online B2B eCommerce store?

A majority of the online retailers that have come up have B2C (Business to Consumer) that offer pet food, your son's birthday gifts, or even your favorite gourmet food items that you've purchased. Beware of believing that these shops are only for consumer-facing companies. They can be an incredibly effective tool for B2B businesses too.

According to a recent survey 41 percent of consumers who were B2B stated that features for self-service could improve the ease of conducting business online. That's a big amount! The ability to allow users to manage their accounts as well as complete other associated duties is one of the highlights of eCommerce functionality.

As an example Instead of making a phone call to request an estimate, a Sourcing Manager could submit a request through the web and get the data immediately, no matter the day or time. Also, you can submit an order or decide to sign up for having your products delivered each month. Additionally, if you provide lawn maintenance services to retailers, the business manager can log in to their account to alter the frequency of services or check out when the next time to visit.

B2B eCommerce stores be a huge help towards making processes simpler to handle. They may take the stress off customer service reps as well as members of sales teams by performing various self-service activities we just discussed. They can sync information between multiple distribution channels and ensure that everything's up-to-date and accurate. It can eliminate the hassle of mailing bills or quotations manually during the process of contacting with each prospective customer.

In the end, your online store can be your company's image and is the center of your marketing strategy. The store can be linked directly to the products or services you sell in your emails to customers as well as in your advertising campaigns. Create valuable data to guide potential customers through your sales funnel. You can also monitor the success of your efforts to steer the future direction of your company.

A few things to think about when selecting B2B eCommerce platform

The platform that you choose for your eCommerce will be the foundation of the storefront you have online. Let's look at some of the elements to take into consideration when choosing the most suitable option. In addition, we'll explore which is the most efficient choice for B2B shops.

The types of goods that you're offering

There is a wide range of opportunities to consider for B2B businesses. Below are some items you can sell with some instances:

  • Physical items. Consider printing books, equipment and cleaning items. Storage and Handling Equipment As an example, Storage and Handling Equipment offers eco-friendly shopping carts to supermarkets and retail stores.
  • Digital products. Things like online classes including eBooks and eBooks that can be downloaded as well as software licenses. TipoType is a prime illustration. It provides font licenses to businesses and freelancers.
  • Services. Services offered include accounting, graphic design and legal advice. Your Benefit Store is a service provider that sells healthcare plans that companies can include in their employee's benefit packages.
  • Wholesale goods. The business sells large quantities of its goods to retailers, essentially serving as their supply. Porta Pro Chem for instance, provides the convenience of portable toiletries to clients around the globe.
  • Memberships. Access to a number of benefits and resources, such as the library of training videos and an forums online. The Interactive Advertising Bureau, as an example, has a membership program, which includes programs, such as classes, invitations to meetings and more specifically targeted towards marketing and media firms.
  • Subscriptions. Recurring products or services, for example, a annual license, weekly cleaning service as well as monthly coffee pods to keep in the house to break. Modo Design Modo sells subscriptions to Design software. However, subscriptions can also comprise physical goods or possibly periodic newsletters.

It is evident that they are all different, however, there can also be a possibility of the possibility of overlap. You can sell both wholesale and retail items. It's possible to offer physical and digital books. You could also provide a subscription that includes an office clean-up every week, as well as a set of cleaning supplies.

The point here is, you may do business through many different ways and ensure that the platform you select supports all of them.

offers selling capabilities for all of the products as well as services discussed above and also other services! In fact, all of these sites make use of . Selling one product or several side-by-side. Let anyone purchase or restrict access to specific retailers or wholesale customers.

No matter what you want to sell, makes it feasible.

Design Flexibility

Because your services or products are distinct and unique and unique, so are your marketing also. Of course, you want your site to show the unique character and attributes of your brand.

A good B2B eCommerce platform will allow users total and complete flexibility in the design and development of whatever you want, and not have the ability to modify code or hire an expert developer, if you don't want to.

Since is an extension to WordPress it is able to harness the features of Block Editor Block Editor to create all of your posts and pages. The Block Editor enables users to drag and drop various elements, such as paragraphs pictures, headings, video as well as columns in order to make your own layout. It is then possible to toggle the settings to change the font's color, style as well as various other features to create a page that is distinctive to you.

the block editor creating an About page

Content owner

If you are a business on the internet, having control over your content is absolutely critical. Your website can be an income source so you should not put your cash at risk by exposing your website to the possibility of having it disappear. Many of the highly-prioritized eCommerce platforms can remove the website at any time if they determine that they have violated their rules and guidelines. This could result in losing money, time, and a lot of hard work!

But WordPress and other software are instruments to assist you in achieving your objectives. Your site is hosted where you'd prefer it to be and you have complete control and control over it. There is no need to think of removing your website. Because it's yours. it's yours.

Integration of payment gateways

Payment gateways allow you to collect money from customers and clients securely, later transfer it to your bank account through the bank. There are pros and cons for different tools as well as specific functions you'll need in order to run your company. For instance it is possible that you require periodic payments, and also accept other currencies. It is also possible to utilize express pay options like Apple Pay, or offer the option of financing.

Make sure that the platform that you select is compatible with the platform you'd like to use especially if your company is already using some sort of invoice processing or payment processing.

integrates with a wide array of payment processors such as:

the  Payments dashboard

Shipping

If you are selling tangible goods that need to be shipped then shipping is going to be an important element in deciding on an eCommerce platform. Shipping can be complicated, so you need an application that allows you to set up fees the way you prefer, and works with the shipping providers you deal with. This is especially true if you need to transport large amounts of merchandise at once, or require specific requirements for refrigeration, such as.

calculating shipping rates with  Shipping

User experience

User experience is essential to every business and this is due to a variety of reasons. If a potential client or client visits your site and is unable to use, they'll most likely give up and shop at a competitor shop instead. In addition that search engines take into account users' experience when they determine rankings.

Your task, right now is to identify the right platform to make the best user experience feasible. There are a few things you should think about:

  • Content management. Pick an eCommerce platform that lets users organize their menus, sort products and posts into categories and includes features like breadcrumbs to help with navigation. Because WordPress was built as a blogging platform at the start the tools for content are unrivaled.
  • Mobile-friendly design. Your site should look great across all devices such as tablets, computers and even phones on mobiles. WordPress is responsive by default as well as there are many responsive themes that you can select from.

Customer Service and Marketing

Marketing is a must, as it helps you reach new customers and encourage the sale of existing customers. Customer service is a key factor to keep customers coming back and help them to tell others about your brand. Both are crucial to run the most successful B2B eCommerce store.

The platform you're working on must make all your customer service and marketing strategies work, no matter the case, whether that's through integrating the existing tools or making it simpler to add the tracking codes.

Here are some examples of marketing and customer service skills that are included by :

  • Integrating into CRMs. Connect with the CRM you prefer with the help of extensions for Jetpack CRM, HubSpot, Salesforce, as well as many more.
  • Integration to ticketing and support forum platforms and ticketing systems. Include live chat on your website, and set up forums for support and integrate it using tools like Freshdesk and HelpScout
  • Content creation capabilities. Produce regularly gorgeous, productive blogs, landing pages, as well as other content to support the overall strategy of marketing as well as help inform potential customers.
  • Integration with a wide array of marketing tools. Track traffic using Google Analytics, connect to social media websites such as Facebook or TikTok and create Google ads directly on your dashboard, and send emails , check-in with abandoned carts, and so much more.
  • A simple way to manage your team members. Each participant in the team an account which has permissions based on the job they are in. Accounts with approval can answer support questions, view and manage orders as well as refunds. They can also post blog posts, and much more.
Porta Chem Pro site
Page of the product page of Porta Pro Chem which allows customers to get the price

Other functions

The functions you want for your eCommerce B2B store has been specifically tailored to your business. Think about any particular requirements you could need to meet. These are some examples:

Scalability

A B2B eCommerce platform that you pick should never slow your growth. Look out for platforms that base fees off the number of transactions they process, the number of customers or the number of people who come to the site. The website must perform properly regardless of whether there are 100,000 visitors on one time or 100,000.

Your business can grow to whatever size you want. There's no limit on the number of items or variations you can create (in actual fact, this test site included 1 million!). The platform is designed to handle large numbers of orders and traffic spikes. The platform is completely free however, you might want to pay for extensions and the pricing does not depend on factors like the number of sales or clients.

What's the most beneficial feature? It is possible to choose the type of hosting you'd like. This means, even though you might have an existing shared hosting account in the present, you could move to a virtual private server or dedicated one when you want to increase your traffic, without needing to alter the online shop that you currently have.

Users-friendlyness and Management

In the world of business the concept of time is value. It's not wise to waste time on the platform that's difficult to use or for staff new to grasp, and requires an expert programmer to make each and every modification.

While you can employ a web developer to handle your website , however, you do not have to do so in order to get the most of your online store. Like we said earlier, the Block Editor allows you to change, rearrange, or remove elements simply by dragging and dropping. Are you looking to modify your product? This is easy with the help of buttons. You can then change fields. No codes required!

Store managers have access to all information, from inventory statistics and analytics on the site to order data all in one place. If you're using a product like Jetpack CRM, Shipping and Payments, you'll be able to create labels, invoices from PayPal as well as refunds, quotes, and much more from the dashboard of your account, as well.

And , if you're interested hire a professional to develop, maintain, or even customize your store's design look through our directory of WooExperts. They're high-quality, well-vetted companies ready to help!

Grow and develop your eCommerce business B2B with

If your company is a reputable B2B firm or new to the marketplace This platform has everything you need and the adaptability needed for expansion. Additionally, it can help improve customer satisfaction and can improve the efficiency of your staff.

Are you looking to expand? Start with the best B2B eCommerce platform right now.

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