What is the best way to charge for your online course - The CreativeMindClass Blog

Mar 16, 2022

 In the process of designing an online course sooner or later, each creator must answer the question of how much do I have to charge for my on-line course.

Pricing for courses is something that has to be considered in order to determine your pricing for your online training can bring a feeling of discomfort. The process of putting a price on your abilities doesn't have to be intimidating.

We took a look at the three most common cost of online courses to help you pick the one that will suit you best. At the end of this piece, you'll in a position to determine the cost of the course, which will allow you to market your course and launch the online courses with confidence.

Let's get right into it...

 Two main factors in the pricing of online courses:

  • The prices of the other online courses on the market
  • Value of your online course

Market price: What are the prices other creators have to pay.

When deciding on a course price to sell your online course, the first important thing to do is match your prices with the current market. That is, look at the prices of other authors for their online courses.

Infographic. Online course prices comparison table.

 Here's how the creators set the price for their online classes:

  • $10-$50 for a first online course or a mini course.
  • For just $100 you get a starting point online full-length course.
  • A price of $200 to $350 is an excellent value for online courses that are high-quality.

Course creators' online courses' cost range typically extends from a starting point of $10 to a premium cost of $350. To simplify the process, we'll leave out all classes that cost $0 as well as those that are more expensive than $350.

However, before getting to the cost ranges, we should first mention the fundamental differences in online learning platforms so you don't compare apples to oranges.

When comparing your competitor's prices on the market, the most common mistake is not to look at the course's online placement. This is why it's answering the most basic question.

What platform for online courses uses the course creator to sell an online course as a stand-alone system or shared platform?

If you are selling your online course on an individual platform, you are required to be much more than those you find on other platforms gathering thousands of instructors.

There is no chance that pricing your products at the same level in shared platforms is the best option to your company's success, because it is unlikely that you'll see the volume of sales compared to these platforms.

So this said when you make the decision to set your price higher than other online course creators You must remain on top of the game. This means you have to ensure that your business offers something unique which is important to the customers you serve.

Like we said, price of online courses varies between the $10 mark to $350. What is the best way to understand this? While this information might look unwieldy at present, there's the perfect rationale for of why the creators pay different prices, which we'll get into later.

The basic idea, though, is that it's because creators use the value-based pricing strategy in deciding the prices of their online classes. Or at least they should do that.

 What is the reason for value-based course pricing works

There is a way to set a price for the skills and knowledge. Valuation pricing is a customer-focused pricing method which means that creators are able to decide the cost based on how much the customer believes a product is worth.

To give you an ideaof what to expect, if you know that you offer a special, highly-valued online class You can and you should charge more than competitors.

It's likely that you are thinking: "but there are so many online courses and what makes my online course unique?"

While this is not the only rule to follow however, if you're a course creator and you impart what you have learned, your skills, things you experienced in your personal existence, it's an absolute masterpiece. According to the saying, "Be yourself. There's no rivalry in being you."

There are also proven ways of growing sales of online courses through increasing the online course's value. we'll discuss later.

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  Calculate the profit of your online class  

Online training is one of the most effective business models for digital business owners.

An online course that you launch can bring you a stream of revenue and a lot of fun. The power of knowledge is in the mind, and making yourself an expert in your niche is a wise choice in the current knowledge society.

Online courses that you sell can begin with a side-job and then allow you to earn a living, so your pricing strategy must work well for you. All is well as long as it's lucrative for you and provides value to your target audience.

We're big fans of high-paying online courses at CreativeMindClass This is why we make it easy for creatives to create online courses that would bring an income of a solid amount.

  What payment methods can creators provide?  

Online payments that are easy to make allow customers to pay quickly for an online course can lower the barrier to entry.

  The three primary online payment methods a creator can get money with:  

  • Credit cards and wallets. Visa, Mastercard, Apple Pay, Google Pay, etc.
  • Transfers and bank debits. The debit card, or wire transfer.
  • Local payment methods. The acceptance of well-known payment methods across the globe increases conversion.

We're huge advocates for accepting multiple payment methods online and that's the reason we make it so simple for you to offer it for your customers.

If you decide to use different payment options to pay for online courses, we recommend adding an additional 4% to the price of your online course.

Payment processor software generally charges 3% and 5% for payment transactions, so be sure to consider this when choosing the cost of the course to make sure that it does not harm the base.

As a digital business The point is that you shouldn't restrict yourself to a single payment option. It is unlikely that anything hinders you from going globally if you provide your clients a variety of payment options and it's the right way to go.

The process of deciding on the cost is much more straightforward than you imagine..

We'll look at three different pricing models and explain how creators might be able to choose the price for their online course.

  Do you want to offer an online course for the first time? Create a mini course at the lowest cost.

If you are new to online courses, you might be more comfortable with a low price point and the mini-course is a great opportunity to begin your online courses. It's safe to start low and increase your cost over time.

  A mini-course is launched in a nutshell:  

  • Mini courses prices: $10-$50
  • Time duration: 30 minutes
  • Preparation effort: Low
  • Perfect for: Beginners and side-hustle creators
  • Extra assets No

  Create a mini course  

A mini-course is typically an incredibly short video course that you can offer for sale at a bargain price. In particular, a mini course is described as shorter as compared to a longer course and often it doesn't offer other resources, such as printables. Therefore, generally speaking, it requires less time to prepare.

Your customers will be satisfied with a short training course for a cost in the that ranges from $10 to $50. It also is a fantastic marketing solution for busy side-hustle creators who don't want to spend long hours preparing an online course.

Pricing online course table depending on vale. An infographic about a mini-course pricing.

If you are able to spend your time on multiple video recordings, work on the editing, spend hours preparing homework and printables We suggest you set the price of your course at around $100, even if you're taking your first class.

Value-based prices require taking into account the effort you've put into the course, so if you've put in the time and put in the effort, you should reflect that in your pricing.

  The base price you set is $100 for an entire online course. Never lower!

If your dream is to launch a full-length course We suggest making your initial price between $100 and $200. You can do that no whether you're an aspiring creator for the first time or already have experience with online learning.

  The launch of a complete-length course in a nutshell:  

  • Full-length courses prices: $100-$200
  • Time duration: 120-180 minutes
  • Preparation effort: Medium
  • Ideal for Creatives with experience, beginners, or experienced
  • Additional assets: Includes printables

The time you spend recording, editing and preparing printables needs to pay for itself, therefore if you want to sell a full-length course below 100 dollars, consider asking you a question: Why? It might be that you're not sure of the solution.

Pricing online course table depending on value. An infographic about a full-length course pricing.

  It's fine to set for high costs!  

Charging high prices, so let's say $100 and more could be intimidating.

So, specifically for creators that want to sell their courses at an additional amount is essential to know the profitability of online course cost and value.

  Increase the value of your course. You can charge $300 to cover a highly-valued course.

If you are looking to spend more time on course creation and preparing additional assets it is a good idea to consider creating a high-value online course with high-end prices.

  A high-value course is launched summarized in one sentence:  

  • High-value courses prices: $200-$350
  • Time duration: 120-180 minutes
  • Preparation effort: High
  • The perfect fit for Creators who can add unique value
  • Additional materials: Includes printables, attachments, exercises.
Pricing online course table depending on value. An infographic about a premium course pricing.

  Here's how you can increase your online course value even further:  

  • Develop upgrade contents. Provide additional learning material as an upgrade.
  • Offer Feedback. In other words - care if your students actually learn. Participate in their process of learning.
  • Form a community. Get involved in your students' learning experience, and connecting with them makes you an industry leader.
  • Improve the production quality. There is always room for improvement in your videos, better audio and lighting is essential to improving the overall quality, and it pays off!
  • Become a mentor. Learn by sharing your personal experience with your pupils.

We at CreativeMindClass, we offer an wide range of features to help you improve the worth of your online courses big time and make it possible to provide high-end rates.

How to increase an online course value infographic. Bullet points.

  What are the most courses the creators typically offer?  

A value-based pricing system assumes that the less expensive the cost for your program, the less time you spend on creating the course. So you can provide multiple mini-courses at $20, or one premium course for $350. What is the amount you need to work to earn $1000 from your online class?

The general rule is that the lower the cost of the course, you need to convince more people to buy it, so you work harder on promotion, and the higher price will require you to convince less people. This means you work less on the promotion.

The low cost of courses come with their own challenges typically speaking it's not an ideal sustainable business option for a creator. The earlier you raise your course prices, the better the general longevity of your online company.

Make the first sale immediately if you can.

If you've ever attempted to market something then you're aware that the feeling of hearing "no" is quite common, and well, it is painful in the beginning. You may also realize that a business owner becomes insensitive to the sound of "no" very fast. After some time it's the "yeses" and the sales start coming, making everything sweet and worthy.

The first "yes" and then make the first sale around two or four weeks after the introduction of your course, with the intention and ongoing promotions. In order to make your first sale in the shortest time possible you should consider pre-selling your course online.

  Pre-sell: How to sell your first online course fast.  

  • You can pre-sell your online course. In principle, the pre-selling process allows you to begin advertising your course prior to you create it.
  • Offer a huge reduction. You're offering your customers an idea, a prototype of your online course, in exchange for an special discount.
  • Get in touch with customers earlier. When you pre-sell an online class, not receive a lump sum of money upfront, but also communicate with your customers creating valuable prospects for your coming years.

Pre-selling an online course is one of the things course developers can do to assure the successful completion of the full-length online course. The earned money could be reinvested to, say equipment needed to produce your course.

Later on, you'll be able to sell your course at full price, so it's an appealing offer for new students to take advantage of.

  Validate the course value to your target viewers  

When you decide about the cost of your course online, the most effective method to prove the value of your program is to speak to your audience or try to make it more appealing to them.

Talking to your audience on social media about your online course could do magic.

You can get valuable feedback about your online course ideas program to enhance the quality of your course. There is a wealth of information and have a chance to keep your course interesting for your customers with your updates leading to your online course launch.

  Premium pricing is available to everyone?  

The truth is:

The price of your online course at a premium level is something that everyone would like to do, but there are only a handful of people who will. It's helpful to be comfortable with your price because, after all, you are the one that will promote the course.

A regular promotion could boost sales. But premium pricing might lower it.

When you consider the perceived value of an online course and the price match are in line, you've found the sweet area. The good news is that both are in your zone of strength.

Select the cost that is most suitable for you and reflects the value of your course.

  If you only remove one thing...  

If you're trying to get only one aspect away from pricing an online course, here's our top recommendation.

Make a complete course with a price of $100. In the future, be imaginative in how you increase the value of your online course and go for premium pricing of $250. If you're not ready to launch a full-length course, don't worry, you can start a small course for $20.

You can launch your miniature course, or a complete course, or a high-value course at CreativeMindClass.

You can see that making your online course serves as a base for increasing the value of the course, and therefore it's something worth putting in the effort.

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