What is it that Nick Huber of The Sweaty Startup has ripped back the curtain on what it means to be

Find out how author Nick Huber uses his experience creating a small-scale business that is successful to assist other entrepreneurs with his content and classes.

Small business proprietor and investor in real estate Nick Huber started his Real Estate Masterclass by creating an Google Doc.

A week later, he'd written 10,000 words.

Three and a half months later, his course was set to go live.

"I didn't overthink it. I wasn't spending long in the vegetation. I was able to get it cleared," Nick explains.

The course took off. Nick was able to make $350K through courses sales within the very first month.

But sales like that aren't all that sudden. out of the blue.

Find out the ways Nick gained a following by creating in public, the strategy he used to launch his course and tips to other creators.

Let's talk about "unsexy small businesses"

Nick doesn't believe in keeping secrets.

As the founder The Sweaty Startup, he is the founder. the Sweet Startup  He provides a peek behind-the-scenes of the process of running a successful small business through his newsletter, blog, Twitter, YouTube channel Podcasts, online classes and an the online community.

But Nick was never an artist.

Before launching The Sweaty Startup, Nick was already an established small-business owner. The founder of the student storage company with a colleague during the final year of his college. Storage Squad expanded to 25 cities in the college system; and in the tenth year they sold the business at a price of seven million dollars.

As he went along, Nick realized that there aren't many resources available about building what he calls an "unsexy small business". Then he decided to begin filling the gap with his blog. the public domain: sharing his experiences of establishing a successful small business and navigating the market of real estate investments.

In 2018, Nick was on a mentorship call with his little brother, who runs his own business and the idea came to him for The Sweet Startup Podcast .

Nick was sharing what they learned in the process of building his own company. If Nick's brother was receiving lessons from Nick's expertise I'm sure other small-business owners would be looking for this kind of content.

"I'm really obsessed with entrepreneurship and small business. Therefore, I began creating material around the idea of "unsexy small businesses"."

"A lot of entrepreneurship content involves startups, technology, Shark Tank, and innovative ideas and innovations," Nick explains. "And I'm to the point that the method by which most people are rich in small towns and in our communities is by doing boring, small businesses."

The podcast was created by The Sweaty Startup Podcast to share "the concepts of strategies, tactics, and strategies that have helped grow companies."

Then, Nick started writing articles on entrepreneurship, small business and real estate on his blog . In the following years the founder of the newsletter decided to launch a new one that included exclusive content as well as offer his course to his subscribers.

Now, the podcast has almost 300 episodes as well as more than 1.5 million downloads. Additionally, the newsletter boasts over 22K readers.

The majority of these people discovered Nick via Twitter and he increased his follower base to 245K. He tweeted insights in the form of the "self storage owner/operator through the medium of a modest, unsexy business".

Transforming Twitter to the"top of the funnel" with Transparency

When Nick developed content, he realized he had to create an audience of others who are entrepreneurs.

"The aspect of entrepreneurship is that it's kind of a lonely journey."

Spending more time on Twitter strengthened Nick's conviction that the lack of entrepreneurs sharing truthful insights about what it is that it takes to expand a company.

"I consider there's an image in entrepreneurship that, you must remain secret about your business," Nick says. "You aren't going to want to reveal what you do too much and people could steal it."

In the end, Nick began to tweet about his experiences in real estate and small-scale business. He also shared "an inconvenient quantity" of details about how both he and his business partners, Dan, ran their company.

Dan was, naturally, a bit skeptical at first.

"When I started blogging and sharing all the details about our business, Dan called me and asked, "Nick. You must explain to me. What do you gain by telling people how we do business?'" Nick recalls.

"I was thinking, 'Dan, you don't understand. I've been meeting individuals who are doing huge tasks. And they're starting to trust me. I'm beginning to develop a trust with the people. This will surely increase the speed at which we're trying do. He also trusted me."

Nick's risk was rewarded Nick now has two-and-a half million followers and 20 million daily impressions on Twitter. It is"the "top of the funnel" for the Nick Huber brand".

The audience that Nick was able to reach grew increasing numbers of people contacted Nick for real estate investment tips -- up to thirty direct messages every week. It was evident that many were eager to learn more about Nick.

And Nick was eager to instruct them.

Iterate and ship, then create something perfect

Being aware that there was an audience willing to take his advice, Nick focused on getting his message across to the audience -but without rushing to make it flawless.

Nick has made $350K through course sales in the first month.

"It's not for everyone," Nick acknowledges. "It's only for those who are really serious about purchasing a home. It is for those who are committed to making real estate investment a part of their journey."

Today, Nick relaunches his masterclass each year. He keeps the content updated and current, making it an evergreen source for people who invest in it. "I've probably spent twice as much time working on it, making improvements including sections, or making changes to areas," he says.

Students can be tracked on their growth and see how they interact with the materials, which can help him ensure they get all the information they require to be successful.

"I don't know of something I don't love at the moment -- it's great," says Nick. "The value prop is phenomenal The price is amazing."

(Want to follow in Nick's steps? Sign up to get a FREE login .)

Nick's suggestions to other creators

Nick has two recommendations for his fellow entrepreneurs:

Build an audience

Make Online Course

There's no need to complete them in that order: "When it comes to creating a course, even if you don't have a target audience, it's still important to clarify your thoughts."

Nick declares the importance of writing content for courses to help him to organize his thoughts around an issue and help identify gaps in his knowledge.

In order to build a successful business however, making that content won't be enough. You need an audience to be able to share the content with.

"If you're hoping to make profits, you must have an audience," Nick advises. "I thought that people with large followers on social media or YouTube were creating content to have fun. I was unaware of how it can amplify your profession."

"I discovered that how much I shared with others my story, the more my circle increased and I met incredible people who would invest in me, collaborate with or teach me and simply become my friends."

"Opportunities are created by people sharing knowledge, sharing information, as well as collaboration. And the internet is where that can be achieved."