What is a good landing Page Conversion Rate?
Websites are powerful sales engines that generate new leads 24/7 when you're not sleeping, on vacation, or performing other tasks that aren't sales related. The key to getting high performance from your website is to design strong landing pages that are high in conversion rates. What constitutes a high site's conversion rate? Read on for a short but detailed breakdown of the aspects that affect how potential customers come to your website and how you can encourage them to click on the next option that can lead them to becoming an actual customer or lead!
Are you aware of what you want for? Find it here:
- Formula for conversion rates
- Factors affecting conversion rates
- Tools for calculating conversion rates
- Example of the ideal conversion rates for industry
- How can you increase conversion rates on websites for landing
- How can you generate higher website traffic
- Other metrics that are important that you can use to determine the success of your site's
- Final
The conversion rate formula
Before diving into the details of what constitutes a great landing page conversion rate, you must know this simple formula that calculates this percentage.
(Number of visitors / Number of conversions)*100 = Percentage of conversion (%)
The number of visitors could be something like:
- What number of views has an individual page has received
- How many impressions an element of the webpage was exposed to
- How many viewers saw the ad paid for
The exact "conversion" could be any thing you deem necessary to support your business's development, for example:
- The purchase of a brand new course
- Template downloads
- Form fills for additional information
- Requests for a personal session with a coach
It is important to keep in mind that conversion rates will always be discussed in percentages. Our goal is to get this figure as high as possible!
In the next few sections, we'll walk through how you can boost the conversion rate of landing pages.
Main factors affecting conversion rates
Knowing how you can measure the impact of conversion rates can aid in determining what the ideal conversion rate for your site. You can experiment with these elements to try and generate higher outcomes.
Traffic and referral sources
Website traffic measures how many visitors actually visit the landing page. It's important to look at stats about unique users rather than the overall traffic, since you could have had visitors visit your landing page multiple times over a certain amount of time. By measuring just the unique visitors, you'll be able to make an accurate estimate of the conversion rate.
Sources are places from which the website traffic comes from. Examples:
- Facebook and other social networks that direct to your landing page
- Organic keywords that result from search engine optimization (SEO) initiatives
- Other websites with your web site's name promoted, or hyperlinked on the page
Calls-to-action
A well-designed call-to-action (CTA) can help users convert through to the desired action once they've hit your page. CTAs are a way to get people to take action. CTA is usually a short message that encourages users to take the next step and is displayed as a button, or a hyperlink to your landing page. A few examples of effective CTA's include:
- Book a call
- Your story to share
- We'd love to hear from you!
- Join the conversation
- Discover the next step
- Create an account
Follow the link Below to learn about how to test which CTA works best to your intended audience.
Website design
- Colors, fonts and other stylistic decisions
- Utilization of media such as audio, images, and video
- Copywriting that entices the people who read it.
- Speed of loading pages (make it as speedy as possible! )
- Secureness of the site
- URL slug size and reliability (best to keep short slugs whenever possible)
What is the best way to determine the conversion rate of your site
If you decide to keep your website builder and marketplace or CRM distinct from each other it will be necessary to rely on various tools, and analyze the conversion rate on your own. Google Analytics is a go-to software for a lot of marketers because it is a simple way to integrate with most sites as well as how reliable the data is.
Examples of ideal conversion rates for industry
Semrush is an example of a marketing tool that allows you to see the conversion rates of competition. It's good to monitor what your competitors are doing and what messaging they're using since it's the most precise representation of a good website's conversion rates for your particular niche.
| Industry/Niche | Average Rate | Median Rate |
| Real Estate | 7.8% | 2.4% |
| Software-as-a-Service | 9.5% | 3.0% |
| Family Support | 9.0% | 3.0% |
| Home Improvement | 7.2% | 3.8% |
| Legal | 14.5% | 5.4% |
| Fitness & Nutrition | 13.2% | 5.6% |
| Finance & Insurance | 15.8% | 6.2% |
6 ways to increase the conversion rate of your website
A/B test
A/B testing is a critical method to continually improve the landing pages you are putting up. How it works is by selecting a small detail, for example, the colour of the CTA button, the headline, or even the place of the area for filling in forms as well as creating different versions of the landing page with the same element that has been altered. Next, you run all the variations of the landing page for about 2-4 weeks, and determine which landing page has a better conversion rate. After the testing period, proceed using the most efficient option.
When doing A/B testing, it's important to always perform only one test at a given time and to keep a stable control page that doesn't get modified, and also to keep track of your experiments for future understanding.
Diversifying calls-to-action
For example, alternatives to "creating the account" are:
- Register here
- Join us today
- Click to sign up
- Login
- Get started
Reducing website load speed
Google provides a free tool called PageSpeed Insights that can help you assess the speed at which your pages load and identify areas for improvement.
Cart abandonment emails
Plenty of e-commerce tools and platforms allow you to determine when site visitors have loaded a product into their cart but failed to make the purchase. It's a low-hanging fruit to target these clients and get them to follow-through. The strategies to help are:
- Promoting a discount for their purchase
- Reminding them about the importance of your offer
- Sharing that the item in their cart is in low stock or has a limited edition status
- Adding information to contact you should they experience technical issues
If your leads didn't add their email to the cart yet You can consider targeting them with website cookies.
Exit intent pop-ups
A great tactic to improve conversion rates is to try and keep your visitor engaged on your site. Exit intent pop-ups are form of online advertising that is only visible in the event that users are about quit the site. On these advertisements, include exclusive offers including discounts, product tours and free sample versions of your content to download. Even if the lead doesn't turn into one of your customers You can still use their contact information to create a new nurture campaign.
Reducing the number of fields on forms
The inclusion of a form in your landing pages is vital in order to gather the contact details of your customers. However, asking your contact to provide too much information can demotivate them from completing the form (and thus you'll be losing the opportunity). Reducing the number of form fields to 11 from four can boost conversion rates by 120 percentage.
How can you increase traffic onto your site
Like we said earlier, the traffic you receive from your site affects your conversion rate. If you do keep the ratio of conversion constant, boosting your website traffic will allow you to get better outcomes on the desired CTAs.
The best ways to boost the traffic to your site include:
- Earning organic traffic through search engine optimization. The writing of whitepapers, blogs, and glossaries can help visitors find your page using search engines like Google, Bing, and Safari.
- Advertise with paid ads in search engines, or on social media, and direct the traffic from paid advertisements towards your website. You can apply conversion rate optimization to your paid advertisements as well.
- Post on social media to earn more organic traffic. Focus on platforms where your target audience goes for new details.
- Use QR codes at in-person events to register sign-ups and create new accounts or book meetings for potential leads.
Other crucial metrics to consider for your landing page
| Metric | Description | Goal |
| The bounce rate | It measures how many visitors stay at your site after they click into it. If they don't stay long enough to see your site then it's likely that your content doesn't line up with the expectations they had from their site's source of referral or it's a page loading issue. | As low as you can. |
| Time on page | It measures how long users stay on your website. If they aren't staying long, it's likely your content doesn't appeal to them or is loading slow. | This should be as highest as is possible. |
| Referral source | It measures how many users originate from diverse sources, such as Facebook or other sites. | This can be used to figure out which channels to invest more into for higher site traffic. |
| Mobile vs. desktop | Measures the percentage of people that access your page via mobile, desktop, or a tablet. You can also see which sort of device users are on. | Use this to optimize your page appearance and speed of loading based on the most popular types of devices. |
Conclusion
Designing landing pages optimized for high conversion is essential to get more ROI. Understanding what competitors are accomplishing in terms of conversion rates, as well as experimenting with your own content for on-page use can help you earn the conversion ratio you think is appropriate and beneficial for the industry you operate in. When you expand your business, don't forget to regularly review your site's performance, increase website traffic, and run A/B testing to find the most effective content for the audience you want to reach.