What happened after Amy Lang Made $113,000 Helping Teachers in the classroom Sexual Health
Amy Lang assumed that as an adult, she'd determine exactly how she could speak to her son about the issues she was raising.
As a teacher on the freelance side of sexuality and parenting for more than seventeen years, she was used to talking about sexuality every day. She didn't know the degree of anxiety and confusion that she experienced whenever it was time to discuss about sex and her son. "I regret that I had "the conversation" with my son. I'm a teacher." she states.
To find ways to be a trustworthy source for her kids, she started doing more research. Her background is in applied behavioral science as she learned the best methods to talk to children about sexuality, something she believes is essential, but is often overlooked. "We know that kids need to be well-being with respect to their emotional, physical and social well-being, but we aren't discussing sexual health concerns because we believe it to be taboo," she claims. "We aren't provided with enough details on healthy sexuality as well as the development of sexuality in kids."
Based on the findings of her research, she was able increase the tools she had and became motivated to assist parents and kids in this area and this time via online classes. She developed her first class, Birds & Bees Solution Center for Parents. The following year she launched the second class, called Preschoolers: Parts for Playmates and Private Parts. "My credo is that information can help," explains Lang. "The more information that you've accumulated and the greater your knowledge and experience, the more you'll be in a position to help your kids ."
Her online courses account for 50 % of her earnings. After launching her first training course back in 2017 her course has earned an estimated $113,000 in revenue. What's most interesting? Everything is built around her email address, as well as word-of mouth to help promote these companies. "I needn't work extremely hard," she laughs.
"I'm making money when I tidy the kitchen."
While her achievements increased she was aware of the actions she took. Here are a few examples:
Skip ahead:
- She uses HTML0.
- She creates an email-list
- She uses social media for marketing but not to promote
- She has designed a members course
- She develops an additional course
- She designs content via trial and trial and
- She considers the requirements of her intended audience as well as desires.
She makes use of
Lang was with her employer for over 10 years before she launched the first class online. She's passionate about teaching in-person and has been a regular attendance at live events and workshops however, the idea of offering online classes seemed like a natural step in her professional career.
The woman not just wanted the chance to meet more parents as well as people who interact with kids, but she also would like everyone to be able to attend classes from their home. The topic of sexuality may be difficult for some, as well as the classes online provide students with an intimate space to gain knowledge.
The instructor decided to hold her class, rather than using other online learning platforms. "It was very welcoming and seemed the easiest to host a class, and it was also the most economical" she explains.
HTML0 She creates an email-list
When Lang began her online course Lang has built an impressive mailing list, which has now grown to more than 17,000 individuals.
The approach she took to construct the majority of her mailing list was quite straightforward. In live classes, she gave her students an QR code that would lead participants to her email registration page. Also, she moved her iPad around the classroom to make sure that students were able to input their email addresses using a handwritten method. The way she did this was to solicit email addresses from students in her classes, right in the time when students were interested and intrigued about learning more.
When she's not working, she's collecting emails via live gigs, and also via her website. The navigation bar of her site has a link that reads "free tips.' If users click on the button, they're taken to a webpage that permits customers to sign-up with your email address to receive seven suggestions to enjoy great Birds & Bees Talks. The freebie is sent by an email. The email also contains an invite to act to the school that she supervises.
While she's got a large collection of mailing addresses she also makes sure to remind online course the instructors of online courses it wasn't something that happened over night. "I've done this for over 17 years," she says. "That's over 1,000 people a year. It's not something I'm used to. It's not a simple process of figuring out an effective strategy, even when you don't have a huge platform."
Social media is used by her to advertise her software but not to sell
Even though she's got a YouTube channel that has over 800 subscribers, an Instagram page with more than 4,000 followers, a facebook group that has 10,000 people in it, and an interview-based podcast, she states that her email list has the best level of conversion. They don't really use their social networks to promote the courses she offers, but rather the lists of emails. "It's extremely private to receive an email. It's the way it is," explains Lang. "Social media are just to be used for marketing, not selling -- in my world ."
Although Lang isn't a fan of social media sites to promote her courses However, she has found these platforms beneficial in marketing. In order to make it easier to share identical content across each social media channel every week. Additionally, she plans articles in advance. Every piece of content has an incentive to do something. Lang encourages readers to sign up for her weekly newsletter, and arrange a call with her, her humorous name is "Quickie Consult" take an online class or provide her with a live class.
While she does not have any communities that her students can join, however, she has helped create an environment of belonging through the networks of social media she uses, especially by hosting a program she describes by the name of "Help Another Parent.' Through this show, Lang answers questions from parents and asks for the public to share helpful tips. "I frequently have kids and the majority of them are very helpful with the suggestions they have received," she says.
Lang suggests that course designers ensure that their content is tailored for social media to their users' pain areas. Also, taking into account marketing with the right mindset is crucial.
"Believe that the details you provide will be helpful."
Alongside social media , as well as her email list Her readership has increased organically through word-of-mouth many people that have attended her classes in person or attended online classes have passed on information to their fellow teachers as well as parents.
She develops a member course
Her main audience are parents of children ranging from 5 to 12 years of age and professionals that are usually experts in the area of early learning.
The program was specifically created specifically for parents. Birds & Bees Solution Center for Parents is available as a membership site for $89 USD for a year. There was a lot of uncertainty before she settled on the number; she wanted it to be as cheap as she could. "I don't want there to think too much about costs," she says. "I prefer to have an easy and simple"yes ."
Lang describes the course as the course to an extensive library of resources which include handouts, videos audio recordings, topical webinars, extra resources, as well as weekly sessions called "Hump Day Half Hours. The sessions include one hour of instruction as well as group coaching. "These sessions are among my most well-loved events due to the fact that they're live, which means I'm able communicate with my students."" Lang says. Lang.
The program was developed with a library-based format since most parents have only one question. Instead of being faced with hours and hours of information to read through in order to get the answer to their question, students can use the library to decide what content they want. "With libraries, users no longer need to think about whether or not the information is appropriate for your age or researching in general," adds Lang. "People frequently tell me, "Thank for this, it has made my life more simple' .'"
The course is developed and revised to reflect the latest curriculum regularly. "I have the opportunity to assist lots of parents, and I don't have to join a club," she says. "It's just one advantage to having a site that offers the option of joining ."
She's created an added course
In addition to aiding parents, she works with other professionals such as early childhood educators, to assist in combating sexual assault prevention.
Her second course Preschoolers: Private Parts and Playmates, is geared towards this group of kids. In this class, she will discuss sexual conduct in young children, both those who are typical, as well as those that are less frequent, as well as what to do to tell if the child needs help.
Additionally, the course offers companies with an easy method of hiring her. "Some organizations aren't financially capable to employ me," she says.
After students have completed the class, she will not try to sell the students something. But, her aim for 2023 is to invest more effort into upselling the "Quickie consult" or an ebook on Sex Talks With Tweens What To Say and What to say and How To say it.
She develops content by using testing and
It took Lang several months to get comfortable with the process of creating content she would use for her online course. This required many trials and failure. As Lang explores the process for creating the course via the web, she reveals that one of the biggest challenges was to determine the ideal duration for her video, what handouts to contain (and the extent to which they really aid in the creation of) as well as what kind of content would be most liked by her intended audience.
If you take a look at her growth She would prefer that she'd done an audit in her initial year to see what was being monitored prior to changing her writing as a result of comments. Although she's altered her writing previously but she believes that the feedback of users could help you grow as writers.
In the beginning, she was producing videos of hours long during her training, however, she realized that the length was way too lengthy. They are now in length and are easier to understand as her viewers consist of busy parents who do not have lots of spare time. "I try to make my content easily accessible and easy to understand," she says.
No one can help her with creating data. She states that she's a reader who keeps on top of the latest research, and let children's questions help her in creating new information. There are also colleagues she meets with who help in the development of concepts as well as offer assistance.
She's able to identify the needs of her audience and wants.
If you are thinking about creating an online-based course for your company you should think about the main reasons why they would like to make an online course. The "why" will assist in creating a goal that they will be able reach in tiny increments.
Lang insists that it is essential to comprehend what an audience's wants and requirements are. "What you imagine they require or want aren't necessarily items they really would like or want," she explains.
In order to determine the needs and desires of your target customer, Lang advises that creators invite their clients to participate in a poll using the results as the basis for the development of online courses. "Be persistent and bear the idea in mind that this isn't just about your business. Your focus should be on the people you help," she says.
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