What exactly is a Customer Communities? (+Examples) |

Customer relationships that go only one way is the norm for 2005. The top brands of the time don't just speak to their customers. They engage with them and develop long-lasting relationships. This is where customer communities come into.

In this post we'll discuss the concept of customer community based on latest research conducted by academics to describe what makes a particular customer's community distinct. We'll go over the benefits of a customer support community along with examples of community connections.

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What exactly is an "community?

A customer community is an exclusive area that facilitates an interaction between a business or brand with its clients. Customers can ask questions and answers, exchange of information, customer education or promotional offers, as well providing feedback and support for products. This can be done through a variety of ways, such as like using email, a website and social media, or online forums.

The key word in this case is RELATED. Communities of customers aren't simply places for businesses to display advertisements. The old saying is that customers want to conduct transactions with those they "know have in common and can trust" This is exactly the thing that communities of customers excel at. They provide the right conditions for the trust of clients to grow.

Theoretically, customer communities are described by examining what's known as " Social Identity Theory :" when people belong to a community-as well as great customer groups, they experience sense of belonging, sense of purpose, self-worth as well as a sense of self-worth.

Here are some incredible examples of the ways that communities, regardless of regardless of whether they're community-based either free or paid enterprise brands are able to do...

• An organization that is non-profit is a member of the 9,000 members in the national.
  
• The religious community has grown to 470 religious leaders scattered across the 67 nations.
  
• An entrepreneurship org. was founded with 5,000 members. The app made a profit in a mobile app that connects customers in just two and a half weeks.
  
• The health-focused introduction with 100 premium members added $40,000 in ARR.
  
• A group of participants have launched an additional 13-week program that has brought in an extra $100k of revenues within just two months.
  
• A personal finance group earned $130k in only 5 days, following their present program.
  
• One impact on society SAAS firm has implemented a social-media-based user application for customers who have scheduled meetings. The company has experienced a 70 percentage increase in involvement and contributions.
  

What is a community for customers that does not do

The basic concept of community building helps us comprehend the reason why they aren't to your email list or on your Facebook page. To benefit from the benefits of a community, below there must be at the minimum, members who are comfortable and feel they belong.

In this regard, here are a few items that a customer community does not include:

• An email list
  
• What number of followers are on the social networks you're using
  
• Members of your Facebook group
  
• The amount of comments you have received on your recent blog post
  
• This number is utilized by those who want to call your customer support number
  
• Chatbots, and the users they serve
  

As we have came to the realization that the primary goal of the community that customers are a part of is being a part of it as well as being a part of it and being an integral part of it. these interactions aren't part of a community that is based on customers. All interactions are with your business, but they're unable to create an atmosphere of belonging.

It's the closest thing to it is the Facebook group. But, there as well, there is a sense of a lack of belonging and relationships with brands. It's difficult to create the best use of Facebook to build the kind of relationships that are dynamic and driven by engagement from users that grows a real fan base for your brand.

That's why you have to create a community of your customers

     The benefits from having a community of users    

Development led by members

New wave of companies with a significant impact are based around community involvement. Communities are truly an effective way to grow your business. McKinsey has found it as the best approach for companies by 2020. This is described as a flywheel for the community.

Growth rates of companies that are led by members-including customer communities. If they are compensated for their services and have the ability to generate incredible revenue streams through recurring transactions. However, the community can be able to put development in the control of an autopilot.

The expression "community" has been used to refer to the community as "a company that expands by itself" due to the mix of community-created content by members, the excitement driven by the members and AI-powered tools for simplifying managing community makes it simpler than ever before to establish the human connections that drive your company.

The secret is that large companies, like Logo, Apple, and Nike use all of these methods, resulting in enormous gains. (See these examples. )

It is not a good idea to think about funnels. There is nothing better than a group of customers for helping you increase your sales on autopilot.

Enhance the brand's loyalty

A 2022 study argued that strong communities of brands are able to have immense impact on brand loyalty-because the brand's community can be a crucial aspect of one's own persona. In reality, the connection between social identity and trust in the brand are deliberately created and affects perceived level of satisfaction and quality.

Making your customers, clients, or your friends into members isn't something that you are capable of doing lightly. In contrast to all those relationship types, members belong.

The feeling of belonging rather than spending is one of the main aspects of establishing a flywheel community.

CLV to increase

It is a fact that the lifetime value (CLV) can be affected by retention. However, very many companies are able to achieve this. Based on a study, SurveySparrow found that the top brands had a nearly 94% rate of retention and retention, even when the rates of retention could be at as low as 4% in certain industries.

Although brand loyalty can be beneficial as a whole however it also can lead to an increase in your customers' value. It's a fact because retention, and also connections by the conversion of customers into members could increase your CLV more than any other method.

It makes selling effortless.

The thing in the research into flywheels to be used by communities showed that selling is made much easier with the help of a community.

The conventional sales funnel is focused on pushing every prospect through the sales funnel, yet losing them before you reach the small portion of them that purchases.

When you're in a large group of clients, it's not required to do this. Most of the "leads" are friendly, and until they decide to move on, they'll be in the community, regardless of whether they're able to make a purchase or otherwise.

It creates a thriving selling environment that isn't being a slave to deadlines or pressure. Give yourself time and consideration and you'll see amazing results when trying to sell something. Some communities have told us that they're populated with individuals who wish to be informed about the items they can purchase.

Then we come back to...

Receive the most comprehensive feedback

Feedback from customers is essential. Yet, the HubSpot study team has discovered the fact that 40% of businesses don't ask customers to provide feedback, and don't even ask for feedback!

If there was an easier method to collect feedback instead of sending out questionnaires and seeing if they get to be answered?

Get to know the customers and their community. We spoke to women's clothing brand Oiselle Volee about their customer base. We discovered that they had something extraordinary. The Oiselle customers' group offered its members with the chance to talk with. This group was also a crucial feedback loop to assist in the design of new products. It was possible to get immediate feedback about product concepts as well as new items. Additionally, some clients were even able to request items that they had never even thought of.

Customer service needs to be set up on autopilot

We've provided Apple as a fantastic customer service model in the following paragraphs. Apple uses their customers' communities to provide customer support and plays the whole process to such a way that only the most committed Apple users can join the community at no cost and get answers for free!

This is an excellent technique to establish faith on the brand. This allows them to channel the feeling of being a part of with the company that consumers feel about the company into something that brings customers service in real time.

Instead of dialing a 1 800 number or waiting to be contacted by chatbots to answer, users can get your questions answered via the forums. That's powerful.

Changes will occur.

People buy a product or service based on their desire to purchase a thing. Most often, the thing they're seeking will be a change in a certain manner, be it you want to clean you kitchen (i.e. oven cleaner) to give an example and lose 10lbs (ie. running gear) to take an example. for a backyard that is perfect (i.e. gardening magazines) as well as to spend weekends in the backyard of their homes with their loved family members (i.e. grilling). ).

Just because someone bought the tent does not mean they know how to make it work. This is where the importance of a client base comes into. If you're able to extend beyond the initial purchase, make sure that customers to profit from your service or product and will be impressed and be willing to talk about their experience with others about the business. The point is that a network of clients isn't only for the purpose of selling more. It's about helping your clients to achieve their goals.

There's more! The active customer community is also a great resource of opinion about your products or services. They could also serve as a positive feedback you are paying to receive.

Based on these factors, having a user community could prove extremely valuable. Why are you sitting around doing nothing?

     Find out how you can use it to create a lively customer base here!

Harness real engagement

If your idea about engaging with your clients is by hoping that your social media posts receive 15 or more likes, then you're playing the incorrect strategy. A community of customers is the best way to achieve genuine customer engagement and authentic connections with your customersBut remember that as we mentioned previously, its purpose is to let the customers to join the community.

It's thrilling to step off the whirlwind of content that is social media and create genuine interaction, which people love.

8 amazing examples of community-based initiatives to help customers

1. Topstitch Makers

Some incredible examples of community-based services for customers starting here . Take a look at Leigh Metcalf, who built the Mighty Network (AKA a "sewcial network") in order to serve as an additional extension to her sewing and textile company, Topstitch Studio and Lounge. The company's Mighty Network, Topstitch Makers offers classes as well as regular sewalongs to its members, helping participants sew their way to success.

2. Duolingo

Duolingo is the application which has made learning a language simple, quick and affordable (freemium)! In the background the app has dedicated volunteers who dedicate themselves to responding to queries of users, as well as optimizing the user experience.

With the conviction that EVERYONE can benefit from the language used in learning the language, these polyglots offer their time and effort to add different languages and creative modules for the site!

3. Oiselle

Oiselle is a clothing brand for runners that will go far beyond selling items that help users connect and learn from other customers. Oiselle has created their exclusive Mighty Network, Oiselle Volee which is built on their enthusiasm for exercise. It began as a chance to meet runners and the epidemic has extended beyond what the Oiselle community is able to accomplish. There are over 4000 people who can connect to a group of people by engaging with them in live chats in addition to active social events online.

4. Lego

Lego can be described as a leading multibillion-dollar brand. Lego is loved by children for its incredible abilities to build and is regarded by the parents as a landmine that cause discomfort every when you walk on the.

Just kidding!

Actually, Lego is loved all over the world by adults and kids alike. And a group of dedicated builders share their views about the Lego user-base. They can select which models built by their fans merit stamping approval and create authentic Lego models!

5. Peloton

Peloton became famous when it was discovered that the virus spread throughout all over the world, and people were trying to be healthier in their living rooms. Peloton has created a vibrant community of customers who are interested in exercising. Users can swap scores, chat via video during their sessions, and help one another out on the Peloton Facebook page.

6. Adobe

Adobe products support making pictures, videos, photos, music and much more. They're the industry standard. But ask anyone who's ever been awed by any Adobe software and they'll inform users that the software is difficult to comprehend.

The Adobe user community allows customers to discuss questions and solutions along with tips on how to make the most from their software. The slogan of the company "Come for help and get encouragement" basically sums up the approach they take to work. The company begins by assisting customers to discover their apps before guiding the user on a path towards mastering the art of.

7. Apple

Apple has created a vibrant user community which acts as a service platform. Apple has created a game to ensure users earn more points as well as more options for managing their community in the higher levels they ascend. Users who get to the top levels also get access to private communities.

If you're thinking about it, gaming your customer experience to make them keen to aid one another by offering assistance is an excellent approach to take advantage of communities-based customer support.

8. Shopify

For a unique experience of an experienced customer support staff live, go to Shopify. Because Shopify permits their customers to create shops for the purpose of marketing their products and services and also services, the Shopify community offers a fervent dedication to education and training and also answering questions and hosting live meetings.

Are you ready to establish your own customer community?

If your customer-centric community will be a non-profit or one that is community-based or a membership to an email service for an additional income Come build it with Mighty!

Mighty is a platform that brings together classes, content and community and commerce. Our spaces are customizable and let you make a user-friendly community like no other. Chat, discussions, messages and livestreaming live events, and much more (if you'd prefer). It's possible to choose the features you want (and take out the rest). ).

Mighty gives you a suite of member-management tools to make it easy to run the community, and our AI community-engine-Mighty Co-Host(tm)-automates things like member profiles, landing pages, course outlines, and even discussion questions. It's much simpler to create a thriving customer community with only a few hours of per week.

Then, with Mighty Pro it comes with the most rated software for managing community operations by G2 and your very own brand app-that's your application on the App Store as well as on the Google Play Store. Additionally, when you build using Mighty Pro, you'll work alongside our team comprised of Account Managers and Community Strategists that have increased the size of seven-figure creator brands along with large subscription businesses with 8+ figures.

Get in touch with us now and we'll demonstrate the possibility of a collaboration.

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