What do you need to know about creating an outstanding product videos, regardless of the product you're selling
Videos on your website are a good idea. It's been proven to increase conversions by up to 80%.
A great video for an item will educate and entice viewers to be more attentive (and to buy). We've seen plenty of videos for products here on the site, and also ones that have had success crowdfunding campaigns, and have sold lots of units throughout the process.
Here are some suggestions for making great product videos that convert. Also, an example from big and small companies which are destroying the competition.
Unsure of how you can put together videos for your product? Follow these suggestions.
1. Context is king
Showcase your elegant product. Let it be seen as part of the larger picture of the lives of your customers. Be sure to address those questions with a video of your product.
- What is the problem your product solving?
- How can you improve your customers' lives?
- Is it inspiring a customer to do more?
- Will this product increase the general happiness of people?
2. Tell and show
A trailer for a product with incredible ideas could appear fancy and creative. But If people don't know of what you're selling when you've created them, most likely they'll be too uninterested to become customers.
Imagine that you're in your first year of school playing "Show and Tell" and displaying your product and inform your customers about the show. It's as easy as that.
Below are several types of videos for products which small-sized e-commerce businesses and giants alike can rely on:
- Demo. A demo simply shows off the program in action, as someone is taking advantage of it!
- Explainer. Simple explainer videos show that you how the product works and also tells the tale of the brand by combining audio and texts. In many cases, explainer videos can be crucial in convincing the consumer to purchase.
- Tutorial. They're informative and provide the steps needed to complete. These tutorials are able to be tailored to the needs of customers who have purchased and need assistance in understanding the products' complexity rather than purely a marketing device.
What should be included in the video that you make for your business?
- There are plenty of images for your products and, in the ideal scenario you will be able to see 360-degree views of your product
- Dimensions to let viewers know how heavy, large or how feather-light the item is
- A call-to-action on your site, follow your biz on social media sites, etc.
- Social evidence includes testimonials and reviews that show how your service or product is superior to your competition
- Your own unique persona and be the best in the world
3. Tell us the story of your business or allow your customers tell their own stories.
When viewers watch a product video it's not just to know about the features of the product. They'd like to talk with the people behind the item and those who use the product.
(Pro-tip Include specs within the description of the listing in any way, or add the quick text-based pop-up to the video, containing all the information so that the viewers pay at all times).
While specifications can be useful, but they're by no means the sole thing. Consumers today are smart and prefer companies with the path to achieving their goals, rather than companies who just sell a beautiful product. An BBMG & Globe Scan deep dive revealed an interesting fact regarding Gen Z -- they have " 3x more likely to state that the purpose of business is to benefit society and the communities it serves.'"
It is now a time to stop consumption for the sake of consumerism. So, make use of your video of product or demonstration to present your company's reasons for being there. Make sure you are prepared to respond to most important questions. For example, does your business:
- Do you work with organizations for social justice?
- Donate a percentage of earnings to organizations that support the community?
- Utilize your social media networks to inform your users of social issues?
- Do you have a substantial sustainable strategy? For instance, eliminating single-use plastics or making carbon-neutral choices?
Care is awesome.
When it comes to testimonials, you should consider using the former client as your hype man. It could take the form of rave reviews which are a mere frame on the video that showcases the product, or an interview in a talk show about what your product or service is doing to transform the industry.
4. Customize, customize, customize.
The film you produce for your item is an advertising piece -- as well as a first impression -- to your company or product. Therefore, it is crucial to make sure that the visuals are appealing. That means photos that are blurry or poorly-constructed may (and may) result in a drop in the sales for your product.
The video you create for your product could be featured in an Facebook ad or embedded on your eCommerce site, so you'll need to be happy with the final product. Through Create, you are capable of modifying the video to suit your preferences by including your company's logo and fonts. You can also use our huge selection of stock footage with no cheesy elements to add some spice to your demo.
Uploading your video onto the player has its benefits too. The viewers are presented with no pre-roll...because what a potential customer wants to do is watch your ad before they view your advertisement. (Talk about causing eye roll.)
How long should a product video be running for?
Answer: it depends!
- Demonstration in a flash: anywhere from 15 seconds to a minute
- Explanation:anywhere from 30 seconds until 90 seconds (depending how complex the content you offer)
- A quick instructionIf you're publishing to an online platform that supports forms like Instagram smaller versions of HTML0 can be more efficient.
- In-depth tutorial. This could mean that you're the one responsible for"Get Ready With Me," or the "Get Ready With Me" video, or perhaps a real estate agent who shows on how you can play the most effective housing game. In channels like YouTube the lengthy format (anywhere between 7 to 15 minutes) is considered to be fair.
5. Reach out to your public
In most cases when a band goes on tour, they'll shout out names of cities they're performing in. We recommend doing the same when you make videos for your business in a literal or metaphorical way.
Whether it's a certain population or geographic segment you're targeting, you should modify your promotional video so that it will be highly relevant to your potential customer.
6. Don't foster FOMO.
There is nothing that screams cheap like trying to convince people to purchase your product. When we speak of"fear," we're talking about FOMO, what the kids use to describe the anxiety of being unable to attend.
When businesses try to convince customers of the risks to the absence of buying their goods and services, they depend on fear as an effective method to persuade buyers to purchase. A great business such as yours needs to emphasize the benefits of the product or service it offers in its product video rather than resorting to the tactics of scare.
If you're struggling to identify your product's unique selling points (USPs) Take an unfinished piece of sheet of (or Word Doc) and discuss these points:
- Who are your competitors? What is it that you find appealing about their product? (It's perfectly acceptable to recognize when your competitors are making the right decisions! It's important to be inspired.)
- If you've spoken to people who bought your product or service, what were the main threads that they have in their comments and reviews or other feedback? Note it down, create the Venn diagram, whatever comes to brain.
- What is the most useful aspect of your service or product? Get involved in this.
7. Inject some personality
Make sure you create videos of your products to show your brand's personality. Showing your personality in your video is a good method of distinguishing your company from million of products that have similar features to the ones you offer.
8. Include a call to action in order to inform people of the best time (and where) to purchase
Make it easy for prospective customers to purchase your product or service when the video has come to an ending. How? Include a call to action or a step-by-step/loop to be followed.
If a viewer makes it to the conclusion of the three-minute blender demonstration, they're probably pretty keen to buy this blender. If your demo is primarily an experiment, try including the email address or a the URL to purchase your blender inside the video.
9. Connect, Human to Human
It's simple to speak about your customers in a product video instead of directly talking to them. Since your goal is to start a conversation with customers, attempt to interact with the person who is on opposite side of the screen.
How do you shoot videos to promote your product?
There is no need for a video agency to make a stunning explanation video. We love the sleek beauty of professionally produced video for products. In our fast-paced business world, small businesses must produce content more quickly and with greater effectiveness.
There's a plethora of marketing channels that will allow you to promote your content to, and we'd guess you don't have enough videos you'd like to see. That's where scalability and agility are essential.
Making video for your product, explaining videos or demos may be daunting, but here are a some ideas for starting:
- If you're not sure you are unsure, go with a plain or white background. The less cluttered the background, the more attractive. After all, you're not selling your background.
- Try to get consistent lighting. Avoid shooting with people around you if possible. it. While golden hour may be beautiful, it's finicky and uncertain. You know what's reliable? Good old studio lighting.
- It's not necessary to have the use of an DLSR. Make use of the portrait mode in your iPhone along with your background image to take professional-looking photos of your product in a matter of only a couple of minutes.
- Utilize user-generated content. Are people using your products on social media, and are they mentioning you in their content? Find out if they would be willing to make use of their UGC to help you with the promotion!
How do you make videos for your products?
The process of creating a video for your product does not have to be costly, and the work is a task that can be contracted out. It is possible to open your work on your mobile or desktop with an AI-powered, guideline to create videos in a matter of few minutes.
Answer a few inquiries or upload iPhone photos or videos of the item as well as play around by including text or calls-to-action. After that, save, share and share the content on your (or any, and we'll never decide) your channels on social media. Find a template for a guide
The most important key takeaways
In order to create a successful and enjoyable video, make sure you are clear, imaginative and a real human.
Prioritize your efforts toward being efficient, while making clear the value of your service regardless of the fact that it could seem like something that competitors have done too.
The bottom line? Most consumers aren't watching your every move. They need to find out what the best benefits are of your product, and the best way to access it.
.
This post was first seen on here