We Listened to 30 Sales Podcasts, and These Are The Most Effective Winners

Jun 30, 2023

Do you need to mow your lawn? Listen to sales podcasts.

Are you driving to work? Listen to sales podcasts.

Doing nothing? You're probably getting it.

The podcast has revolutionized learning for millions of students, and we've put together a list of fantastic sales podcasts that are waiting for you to listen and gain knowledge.

Sales Babble

Host: Pat Helmers (international business consultant, technology startup coach, creator of the Selling With Confidence sales method)

Average length/freq uency: 25 to 35 minutes per week,

We love HTML0: Pat's conversations are as humorous as they are relatable. Every episode provides practical advice which can be implemented in a matter of minutes. Episodes cover a wide variety of topics in sales, meaning there's something for every ability level and type of desire. The perfect listening companion for a commute home or lunch break.

Must-listen episode: SaaSy Selling for SaaS Sellers (featuring Director of Product, Bill Wilson! )

Twitter: @PatHelmers

Sales Gravy

Host Jeb Blount (leading expert in how relationships impact sales)

Average length/freq deficiency: 5 to 10 minutes, weekly

What we like about it: Jeb has a extensive experience in sales However, what caught our attention was the length of his shows. The majority of his episodes are in between 5 and 10 minutes (apart from some interviews). The host covers the essentials that need to be said and moves on. They're excellent for a quick listen when you're in a rut or looking for advice regarding a particular sales topic.

Episodes you must listen to: A Pony in There Somewhere

Bowery Capital Startup Sales Podcast

Host: The Bowery Capital Team

Duration/Frequency: 20-30 minutes 3 episodes every month

What we like about the technology: Each episode features an interview with a top executive or vice president of the SaaS company, bringing in diverse opinions from across the field. On top of this, Bowery provides a write-up of the key points from the interview. If you're not able to find the time to sit through all of the 30-minute show, you can quickly skim through the main points.

Must-listen episode: Optimizing Your Partnerships

Twitter: @BoweryCapital

B2B Growth Show

Host: James Carbary & the Sweetfish Team

The average length/frequency is 20 to 30 minutes per day,

What we like about this: "We've interviewed names you've probably heard previously... But you've probably never heard from our most popular guests. That's because the bulk of our interviewees aren't professional speakers and authors, they're working in the trenches, leading sales and marketing teams. They're implementing strategy, experimenting with tactics, they're building the fastest growing B2B companies worldwide."

" James Carbary, Founder of Sweetfish Media

Must-listen episode: Ep. 856 - How B2B Salespeople Should create a Personal Brand (And the Best Ways to Build It)

Twitter: @B2BGrowthShow

The Advanced Selling Podcast

Hosts: Bill Caskey & Brian Neale

The average length/frequency is 20 minutes per week,

Why we love the show: Bill and Brian have that quirky chemistry that makes any duo enjoyable for listening to. Their quick-witted banter and the method they relay stories to one another makes this podcast an absolute success. In addition, they have a high level of audience engagement, fielding calls from listeners and always looking for feedback/new topics.

Must-listen episode: Ep. 518 - It's A Relief Party

Twitter: @AdvancedSelling

The Salesman Podcast

Host: Will Barron (one of the most energetic hosts you'll ever listen to)

Average length/frequency: 40 minutes, twice per week

Why we love it: The ENERGY and passion. Will Barron stands out from all other hosts of sales podcasts as a guy who truly believes in the subjects and topics the show (this could be the reason it's the most popular B2B sales podcast). Barron interviews each episode leading sales thought leaders and experts, asking them for their best sales tips and stories, and he is able to do it with aplomb. The episodes are also accessible as video at the Salesman website. Being able to see his body language is a great addition to this already fantastic podcast.

Must-listen episode: Ep. 587: How To Make Your Product Differential (So That You Do Not Have To Battle On Price! )

Twitter: @SalesmanPodcast

Sales Pipeline Radio

Host: Matt Heinz (founder of Heinz Marketing)

Duration/Frequency: 20 to 30 minutes, weekly

We love it: Sales Pipeline Radio doesn't have a 'schtick' or distinctive characteristics that make it stand out. The thing that makes it stand apart is the quality of its programming. After listening to a few episodes, it is blatantly clear that Matt Heinz knows his stuff (and can interview individuals). He selects the top interviewees for specific subjects and is a master at questioning them in a way that extracts every bit of valuable information from them.

The must-listen show: Cerebral Sales The Science of Selling: How the Science, Art and Metrics Mix to exceed your sales goals

Twitter: @HeinzMarketing

Catalyst Sale Podcast

Hosts: Jody Maberry & Mike Simmons

Time/frequency average: 20 minutes per week,

Why we love it: Jody and Mike are great friends on the show and talk to many different people when discussing sales-related topics. What makes the Catalyst Sale is the 'Questions Covered"' segment that is featured each episode. Interested in the topic and have questions? Look over the list to see if they cover it. It's like a 'frequently asked questions' for each episode, and we love it.

Must-listen episode: Ep. 113 - The Prospect, or the Client is Silent

Twitter: @simmons_m

The Podcast on Sales Engagement

Hosts: Joe Vignolo & Mark Kosoglow

Average length/frequency:15-30 minutes, a few times per week

Why we love this format This podcast is entirely about interaction. Focusing on the modern sales environment, Joe and Mark keep it conversational when talking about sales. The absence of jargons and acronyms is essential to connecting with a larger audience. This Sales Engagement Podcast will take their commitment to listeners seriously It is a must to adhere to the principles they teach in the episodes.

Must-listen episode: Ep. 43 - Learn to be a Master Networker By Asking Only One Question

Twitter: @outreach_io

Taylor Bond   Taylor is an Account Executive with as well as the co-founder and Director of Growth at SalesRight (Now Interactive Quotes). He rarely stops discussing pricing psychology as well as the Canadian tech scene, as well as the inclusion and diversity of tech. In his spare time, you'll lead Canada's most active LGBTQA+ technology community or looking for bagsels and poutine.