Utilizing Free Course Content to Drive More Business -
A lot of customers want the chance to try before they buy before making a decision. After all, we don't want to leave the dealership with a brand new vehicle without taking it for the test drive before buying.
The same can be true when students are considering taking your online classes. Even though youknow that your material is of the highest quality but a potential student might be skeptical until they see the content for themselves.
If you are able to offer a portion the content of your class for free, you can offer prospective students a glimpse of the course prior to them having to decide to purchase. If offering the products for free isn't your thing, don't worry that offering a complimentary item isn't a way to leave money to be wasted. Actually, it can result in greaterrevenue through attracting a larger number of students to try out your courses and ultimately decide to purchase.
Are you ready to utilize online courses to help strengthen your company and boost sales? Here are some ways to begin.
Offer a sample lesson
Let's say you sell online Italian classes. Perhaps a potential student isn't sure they'll be self-motivated or engaged enough to stick to the lessons. Through a demonstration of your course for beginners learners can be sure your class's structure and method is a good fit for the way they learn--then they'll be prepared to purchase the full course.
Unlock a course for a fee
If you're looking for the amuse-bouche students receive to give them a taste of your content accessing paid courses can be like giving out an unpaid lunch.
If you have a robust course catalog, opening up a whole course for free can be an effective way to familiarize students with the content prior to them having to buy other courses. This strategy is especially effective in the case of courses that are designed by a sequence: for example, you might open the first course of an ongoing series. Students are able to purchase additional courses in order for their education to the next level.
Do not think only about sales
In the end, free content could also be a powerful source of word-of-mouth marketing. You never know who might try a sample lesson and offer the course to someone who will eventually become your next potential customer.