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Jul 18, 2024

For a successful display of your merchandise on the internet You'll need products pages with a pleasing design and easy to navigate. The default template provides the basics, however you might be looking for additional features to accommodate the particular requirements of your store online and match your style.

Utilizing built-in tools for customization including the block editor or Site Editor, WordPress enables you to create significant modifications to your pages for sale without requiring a lot of technical know-how. Plus, you can gain specific design options and additional functions with various extensions. If you're more skilled WordPress user, then you could modify your site' content using customized code.

In this blog, we'll examine the default product page and explain why it's possible to modify the design of the page. We'll then show three different ways you can begin to customize templates for your product pages.

What exactly is a page for a product?

If you add it to your WordPress website, it will instantly create a Shop page where you'll be able to list your items. Once a customer clicks on an product you've listed it will take them to the website for the item. The layout of the webpage will be mostly inspired by your design however, it will also contain important details regarding the item.

Edit or update the information that you wish to change go to the product tab on the top menu on your WordPress dashboard, finding your product, then clicking to edit the product. Alternatively, you can choose to add a new button to make a brand new product.

product page in the Woo dashboard
adding a simple product

In this section it is possible to select an appropriate category for your product as well as add tags. The tags allow customers to browse the catalog of your products more efficiently.

When you're finished configuring a product, hit the upgrade button. This is how a default website might look like on the front end:

product listing for a WordPress pennant

It is evident that this site for selling products has the basic information needed to market your items on the internet. Take note that the style of the homepage will be the same for all items.

The reason you need to customize the web page for your product

What is the reason to change the product page if it works just fine?

It's possible that you don't even need to in the in the first place.

If you prefer a minimalist layout and only searching for the essential elements to market your merchandise, you may not have to make any changes. There is no reason to need tocustomize your product's pages. The simple options are sufficient for a multitude of owners who have been successful of shops.

The design of the default page isn't always the best. It does not allow you to add other forms of media, such as video or different swatches.

This is a straightforward approach which could prove useful for some stores. However, others may require other options to boost sales.

This is the reason it's recommended to customize your product page If you'd like:

  • Give more information about your item. If you can provide your customers with all the information they need, it is easier for them to make an educated purchase (and to make a purchase). Create a FAQ page for your product and variations of swatches 360-degree images, videos, and so on.

Three methods to customise the pages of products

Let's take a take a look at three ways you can personalize your site!

1. Using the Site Editor

The best thing with WordPress is that its functions built into it are extremely easy to use. With Site Editor Site Editor You don't have to learn how to code for creating stunning custom products pages .

The Site Editor operates similarly as that of the Blocks Editor. The former can be used for pages and blog posts it is the Site Editor which allows users to modify all elements, such as your footer, header, and even the page templates for products.

It's crucial to know that you can make use of the Site Editor using a block-based theme. If you're using a normal theme, you'll have to reference step three of this article.

Also, the content for every page on your product can only be altered by clicking the Products tab, then opening the product's back-end editor (as previously shown). The content we'll modify is the component as well as the design of the page.

To start off, head to "Appearance" Editor and click on the tab for Templates..

Appearance --> Editor --> Templates screen

Continue to scroll down until you get to the section and then select the Single Product template.

selecting the single product template

Click upon the icon for pencil, to start the template editor.

editing the single product template

When you first open the template, you'll notice that the template has been shaded in grey.

default single product template

Click on the template then you'll get the option to convert this template in blocks. Press the transform into blocks button to begin.

classic template placeholder

You can now modify your page's content by using blocks.

editing the product page with blocks

In case you're not familiar with WordPress blocks or the Site Editor here's some useful ways to tweak the look of the page's layout.

Modify the layout of your page

For changing the layout, change the layout, select a bigger block, then select the parent block.

selecting columns on the product page

Your horizontal menus should include the ability to move that portion of the webpage to either left or to the right.

option to move a block left or right

You're also able to move groups of blocks or blocks both up and down.

moving description block up

If you'd like adding a block, simply hover over the place that you'd like put it and then click on the plus icon.

adding a block to the product page

If you'd like to change the appearance of your site by adding blocks to columns or groups makes sense.

It is also possible to alter the layout of your template by clicking the template, then going into the block's settings.

setting layout options for the product page

Within Layout It is possible to select the option to change the reason for and location of the layout. It can also be transformed into an "sticky" element - that is, it won't disappear whenever users scroll across the screen.

If you're satisfied with your modifications, hit the Save button located right-hand side of the screen.

The colors can be altered and typography changes.

To modify colors in the Site Editor, simply select the element you wish to modify and then click on the settings of your block to the left.

block settings screen

The elements you can choose to change will vary based on the block. However, generally, you are able modify the font or background colours.

By default option, you can select from the theme's standard color scheme.

options for block text, background, and links

When you click the part that says "No colour" and you'll see the color selection tool.

color picker for blocks

You can move the mouse around to select the hue. It will alert that you've chosen a bad color contrast.

adding a custom color to a block

In addition, you are able to input HEX, HSL, or RGB color codes. This is ideal as it lets you ensure that your colors for your business are in line with.

In the Typography section Click on the Typography tab. You can change the font size to small, medium and large.

For more settings for fonts To access more font settings, click on the three dots next to the words Typography..

font size options dropdown

There are a variety of options available within this category. Just click to select these and save them to your typesetting menu.

choosing more typography options

You can remove the settings you have set if that they aren't necessary.

Make new blocks

Do you wish to add extra elements to your products pages on your website? The Site Editor makes this possible.

In the event that, for example, you're conducting a sale throughout the site, you might want to include an ad block on the very top of your layout.

adding a banner block
adding a search bar to the product page

It is a good idea to know about the available WordPress blocks as well as blocks, so that you know what alternatives you can pick from.

Make multiple kinds of product pages

It's been clear that there's a myriad of options to alter the template for your product pages in The Editor for Sites. The changes you make are reflected across the pages for your products.

In certain situations, there are times when you might require templates designed in a certain type of product or category. For instance, you might require a unique product page for an item you're launching. You might also want to create a sales page specifically for a specific segment of products during the Christmas season.

To create multiple templates to serve various purposes, visit the appearance editor and choose Templates. Select the plus symbol to add the template you would like to design and choose the single item, the product.

template options

It allows you to design a totally unique template for your products' page however, it only applies to one product. Select the item you wish to utilize in the drop-down menu. Then launch The Site Editor.

assigning products to a template

By default, you'll be prompted to choose a template that already exists. In the beginning, you'll need to select your primary product page template.

choosing a pattern

If you have a pattern already created, it will speed up the designing process. It is also possible to skip the process altogether if you would prefer starting by scratch.

If you return to the templates screen, and click the plus icon once more to generate a new template and you'll see the choice of selecting categories (product_cat).

adding a new template

This template can be used specifically designed for one specific area, like items, clothes or accessories.

Simply choose your category and begin to build your template. Similar steps to the steps for the single item: the product choice.

2. Making use of extensions

As you've seen, the Block theme, the Site Editor permits the user alter your template for your page in various ways, without touching a single line code.

But it doesn't provide users with the option of increasing the functionality of your site. It is good to know that there numerous extensions that can be used for this purpose regardless of the fact that you're not an expert with knowledge of technology.

In this article we'll take a look at some tools that can help you modify your website's appearance to include new alternatives. To simplify things, we've organized these extensions in three scenarios of use: to create advanced products, enhancing product pages to increase the sales.

Design products that are unique

If you have an online store that offers custom-designed products or advanced models, you might need an extension that will help you sell the items. In this article we'll take a look at the top choices.

Advanced Product Variation
advanced product variation extension

enables you to create variables for your products. But, your configurations are somewhat restricted.

Furthermore, it allows you to personalize your gallery as well as create tables that highlight the various possibilities.

Product Designer for
product designer for

Your clients will have the ability to add clips, images as well as templates and shapes for your designs. In addition, they'll be able to add these items onto their carts on the design page. It also creates prints that are ready to print, which could aid in the production of customized products.

Composite Products
composite products with extras

Shops that sell skates may allow the customers to design their own custom skate with just four steps. They can then customize each stage to suit their individual needs. Advanced sorting, filtering, and conditional logic make it easier for customers to discover what they're searching for.

The greatest benefit that comes with Composite Products is the fact that it has integrated support for bundles of products. If customers create their own item and want to sell it, they can pick from a range of your products.

Pricing by Formula Calculator for
Product Price by Custom Formula extension

Certain custom-made products need more components, for example cloth or wood. Without the right equipment the process of creating a website for these items could be difficult logistically.

One of the most commonly used methods for selling a product like this could be to communicate to clients with a quotation. It can drastically reduce the rate of sales. Actually, one of the most common reasons why customers abandon their carts is their inability to determine the cost total of their purchase upfront.

Wholesale for
Wholesale for  extension

You are able to manage and designate various roles for wholesale users in addition to creating prices based on roles. It also has the option to drag and drop registration forms which means you are able to create a wholesale application.

Optimize product pages

These extensions can help improve the pages of your products.

360o Image for
mixer product

Though detailed specifications for your product as well as static images or even videos can be helpful, offering the 360o view will bring your product to life.

Additionally, it comes with navigation controls and offers full display mode so that your customers can get an excellent view of your product.

One Page Checkout
landing page that says "enable seamless purchases"

The name says it all, this extension lets you design a unique product page that allows customers directly towards making purchases. You can also add items to the cart of customers and make payments immediately without having to wait for the loading of a new site.

This software is ideal for websites with less products or targeted landing pages linked with ad campaigns.

Tab Manager
Tab manager extension

If you provide your customers with excessive information, it could overwhelm the clients. This is why you may consider using tabs on the product to present information on the product in a more well-organized manner.

Increase sales for the products

There are several strategies that can help you improve your sales through both traditional and sophisticated marketing strategies.

Sale Flash Pro
Sale Flash Pro extension
Wishlists

About 40% of online customers say that their user experience will be improved when retailers included wish lists. If that's an impressive percentage every online store should incorporate this feature as a top list of their priorities.

Recommendations for Products
recommended products featuring shoes

It could even create automatic recommendations based on the shoppers recent history of viewing. The reports can assist in finding the most efficient recommendations strategies.

Product Add-Ons
product add-on options
Bundles of Products
product bundles with instruments

This tool enables you to blend simple and adaptable items. Additionally, it lets you suggest other items, and provide discount on bulk quantities. It also lets you customize the appearance of your bundles and packaged products.

3. Using custom code

Additionally, you can edit your website's product pages using custom code. This is especially useful for users who use the standard themes, but do not have access to the Editor for Sites.

It is important to note that altering directly the theme files for your site is a delicate procedure. If you're not equipped technical expertise, you could harm your site and causing slowdowns.

Once you're prepared to go live with your modifications Be sure to make use of your WordPress parent theme. Therefore, your modifications will not be affected by any modifications to the theme's parent.

Below are a few techniques to change your website's information using custom codes.

Customizing CSS using custom

If you're looking to alter the appearance of your site using code, CSS is the ideal choice. CSS allows you to alter elements such as fonts, colors and fonts and links.

There are many ways to achieve this. Let's take a glance.

The Editor of the Site

For adding CSS to your website's product pages, use the Site Editor, click Appearance - Editor - Styles - Add CSS.

adding CSS to the Site Editor

The code is able to be put within the Additional CSS box.

In the case of example If you'd like changing the hue of a description, you can accomplish this by making use of the code that reads like:

h2.-loop-product__title, . div.product .product_title color: #ffffff; letter-spacing: 1px; margin-bottom: 10px !important;

You'd simply replace "ffffff" with the color you prefer. color code.

If you'd like to alter the size of your font, it's possible to accomplish this by using this CSS code:

. div.product .product_title font-size: 25px;

Make sure you Publish your modifications.

These are only a handful of fundamental examples, but there are many possibilities. If you'd like to know more, you can look through the WordPress documentation about CSS.

In the Customizer

If the theme you're using doesn't allow complete editing of your site it is necessary to insert the CSS code into the Customizer. To do this visit Appearance - Customize Add Other CSS.

Advanced product variation extension

CSS is a similar way as it does using your Site Editor.

Within the child theme's style.css file

The final location you are able to include CSS into WordPress can be found in the theme's style.css file. The theme must be coordinated with your child theme in fashion to make sure that your changes aren't deleted during an updates.

Click on Appearance > Theme File Editor.

editing CSS in theme files

By default, your style.css file should be selected. If it's not selected, you can select it from the left edge of the screen in the Theme Files menu.

It is then possible to add CSS at the bottom of the page. It's a matter of making changes to the CSS when you're finished.

Using PHP

CSS is a great tool for changing the design of WordPress however, it won't aid in enhancing the functionality of your websites to sell products.

If you'd prefer to do the task manually with codes then you'll need to use PHP. It's possible to include PHP codes into your child's functions.php file or by using a plugin such as Code Snippets.

code snippets plugin

Below are some alternatives you could try if you're an experienced WordPress creator or user.

hooks (actions as well as filters)

Below is an illustration of useful procedure:

/** * Allow shortcodes in product excerpts */ if (!function_exists('_template_single_excerpt')) function _template_single_excerpt( $post ) global $post; if ($post->post_excerpt) echo '' . do_shortcode(wpautop(wptexturize($post->post_excerpt))) . '';
/** * Display product attribute archive links */ add_action( '_product_meta_end', 'wc_show_attribute_links' ); // if you'd like to show it on archive page, replace "_product_meta_end" with "_shop_loop_item_title" function wc_show_attribute_links() global $post; $attribute_names = array( '', '' ); // Add attribute names here and remember to add the pa_ prefix to the attribute name foreach ( $attribute_names as $attribute_name ) $taxonomy = get_taxonomy( $attribute_name ); if ( $taxonomy && ! is_wp_error( $taxonomy ) ) $terms = $terms = the wp_get_post_terms function( $post->ID and $attribute_name ) $terms_array = array(); If ( ! empty( $terms ) ) is_wp_error( $terms ) for each ( $terms as $term ) the$archive_link = term_link( $term->slug attribute_name, $term->slug );$full_line = ''. $term->name . ''; array_push( $terms_array, $full_line ); echo $taxonomy->labels->name . ': ' . implode( ', ' . $terms_array );
/** * Reorder product data tabs */ add_filter( '_product_tabs', 'woo_reorder_tabs', 98 ); function woo_reorder_tabs( $tabs ) $tabs['reviews']['priority'] = 5; // Reviews first $tabs['description']['priority'] = 10; // Description second $tabs['additional_information']['priority'] = 15; // Additional information third return $tabs; 

Additionally, you are able to design a custom tab

/** * Add a custom product data tab */ add_filter( '_product_tabs', 'woo_new_product_tab' ); function woo_new_product_tab( $tabs ) // Adds the new tab $tabs['test_tab'] = array( 'title' => __( 'New Product Tab', '' ), 'priority' => 50, 'callback' => 'woo_new_product_tab_content' ); return $tabs; function woo_new_product_tab_content() // The new tab content echo 'New Product Tab'; echo 'Here\'s your new product tab. ';

For more information on using these functions, take a look at this comprehensive list of hooks.

A template for the global web pages

If you're utilizing PHP code  the purpose of creating a product page, another option is to make a customized global template for the product page beginning from scratch. Keep in mind this isn't applicable to block themes.

To begin, you'll need to name your new file template-custom-product.php and write an opening PHP comment at the top, stating the template's name:

If this is the case then, it might be a good idea to substitute "Example Template" for "Global Personalized Template for Products Page" or something similar to that.

The template is modeled following the template for product pages. After that, you are able to alter it however you like using web hooks.

Increase sales with the creation of a customized product page

The layout of your website to showcase your products will help you effectively showcase your products. It also allows your customers to have the choice of a unique user experience which is enjoyable with your potential customers. Like we've already seen, there's a myriad of ways to alter the page.

If you're making use of blocks within your theme, you are able to utilize the Site Editor tool to modify the look of your global template. For greater functionality your website and its functionality you can install an extension. If you're a seasoned WordPress user, you could opt to use CSS or PHP, but this can be a risky process.

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