Top 6 traffic sources and sales channels for websites
Organic Search
If you were in a perfect world the world would be awash with people finding your website naturally. If they were to search on the subject they are interested in, your website would be on the top of their page! But how do you make it there? The best way to generate higher rankings in search is to produce lots of content that is keyword-rich on your site. If it's content on your website or blog articles, you've got to have lots of high-quality informative content to offerespecially content packed loaded with keywords your customers most often search.
Blog on a schedule or create long-form content that can entice users to your site to create accounts or offer up email addresses. This will establish yourself as an expert in your field. This will boost the rankings of your site's organic searches and increase traffic.
If you use a content management system (CMS) These platforms will be able to manage and publish blogs as well as long-form articles. WordPress remains the most well-known CMS that is available however you may also select one of the many newer alternatives. As an example, HubSpot's free CMS is equipped with a wide range of optimization tools built into the CMS.
Social Media
Social media is essential for businesses looking to boost traffic. There are a variety of options and you shouldn't feel overwhelmed. Select the platforms your audience is most likely to engage with and focus your efforts on them.
- Twitter-- The site is used by around quarter of U.S. adults use Twitter which has been relatively consistent over the past couple of years. The short messages of Twitter tend to appeal to young, educated, busy technologically-minded people. That's the reason why Twitter's advertising successes include so many B2B as well as SaaS firms.
- LinkedIn-Do not just see LinkedIn as an avenue for employment ads. Its target market of educated, upper-income professionals are those who want to think of themselves as experts. They're keen on new technology and industry trends that keep them on the cutting edge.
- Facebook-Over 1.2 billion users use Facebook every day. If your program is designed toward people who are not from the U.S., keep in your mind that Facebook has been making rapid progress in emerging and developing markets.
- YouTubeYouTubeThe average YouTube watching time continues grow. Based on Google Analytics. YouTube has more users aged 18 to 49-year-olds than any cable service in the U.S., and people spend an average of 40 minutes per day on it which is a long time, by internet standards. Use YouTube as a traffic source when your application is focused on learning because users use it to learn about their own self-education: how to cook, how to do home repairs, how cars work as well as other topics.
- Pinterest-- If your product or service is targeted at women, then Pinterest must be on your radar - especially if it has any connection to the most popular Pinterest pins, such as fashion, decorating, or cosmetics. Women are overwhelmingly Pinterest's base according to Alexa this web-based analytics tool.
Paid-for Advertising
Paid advertising, also known as pay-per click (PPC) is an affordable and simple method to direct visitors to your website. Basically, the advertiser pays a preset amount every whenever a visitor clicks one of their ads. It's a quick approach to draw genuine visitors to your website.
Google AdWords are the most effective way to start. You can sign up for free Start small, and slowly expand your budget once you're comfortable working within the framework. They offer an easy walk-through to beginners on Adwords.google.com.
Ecommerce businesses can email useful tips, provide informational graphics, alert people about webcasts and even encourage repeat buys along the way. It's an easy and efficient way to ensure that your customers remain engaged during the purchase process by providing small nudges, and increasing the number of touchpoints to keep them in the right direction for conversion.
Mobile Optimization
At this point smartphones are commonly used to connect to the internet rather than desktop computers. Do you miss out on an opportunity to attract more traffic because your ecommerce site isn't mobile friendly?
Engage Customers with Comments
Online marketing guru Neil Patel built his business through responding to every single post on his blog, every single time, every time. In fact, he calculated that, by posting 249 comments the blog gained him 3,973 visitors, six consulting leads in addition to a $25,000 company speech contract.
