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To increase sales in restaurants, use WordPress

Apr 22, 2023

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You're incredible. The revenue of your restaurant has grown after the pandemic. Your business has proven your worth as well as demonstrating the efficiency of your enterprise. That's probably why you're here!
    The increasing costs and declining economy may make many business owners ponder their heads in the dirt. You're probably not one of those. You're aware that you must be responsive and agile to increase revenue at your restaurant, and continue to grow your business.

Discover how you can set up your WordPress site to take orders, without the use of any third-party service. Once you've done that you'll take full control of the purchases you make online.

We'll assist you in discovering the immense potential your internet presence and the community can assist your company.

Find out how you can maximize the worth from your WordPress website, and profit from the trend of joining which has taken restaurant business to the streets.

You'll need tools

If your website is just an area where you publish your menus and give the contact information to make reservations, there's plenty of work. However, that's fine.

It's all you need is a couple of plug-ins and connections to transform your WordPress site into an effective sales tool and be able to compete with large chain shops.

The great thing is that it's simple to do with just a little bit of insider info. You don't need a bunch of knowledge in the field to complete this.

WordPress and various other platforms make it easier for non-techies to manage their online business. There is no programming required.

Here are the equipment you will require:

  1. WordPress is the most popular CMS for managing content (CMS) that powers around 810 million websites.
  2. Easy Affiliate Easy Affiliate is the "all-in-one" software for affiliates developed to work with WordPress

How to increase sales at restaurants through WordPress

Step 1: Select the WordPress host and theme.

If you haven't already got an WordPress website (sorry this is a pity that builders with a lot of popularity like Wix and SquareSpace won't have all of the features you need) it's first time select an hosting company.

Once you've registered your domain you'll need to select the WordPress theme to your restaurant.

Step 2: Install the Plugin

One of the most well-known WordPress Membership and Monetization plugins are the most popular for the reason that it is. The growing library of plugins and integrations makes it incredibly customizable. That means you can design your perfect subscription program to your customers.

Watch the video below for additional information about the steps needed to install WordPress

With this program, you are in a position to:

  • profit from rising trends in the dining establishments that are built upon subscription-based service that have each month or every year.
  • Increase sales in restaurants with loyalty incentives or members-only discounts boost sales in eateries through loyalty incentive programs or special discounts only for membersfor loyalty customers.
  • in order to establish an online community of customers who are loyal to each other.

These chains aren't the only ones employing subscription services. We'll talk into greater detail on how restaurants of all sizes are utilizing their websites to develop new subscription services that are groundbreaking.

Third step: install WPCafe and WooCommerce plugins

It's been a long time and effort in developing a unique menu, offer exceptional services and increase your number of customers. What is the reason, then why do third party platforms cost you a lot of money and commissions?

DoorDash charges a staggering 30 percent to use their complete marketing plan. However, even if you opt not to participate in their promotions and only be required to pay the 15 %delivery fee, your company will be advertised to your competitors.

So you could suggest your customers to third-party applications. But who can say that you won't lose out your customers to rivals who have paid for marketing priority?

Furthermore, you're also in the control of platforms' constantly changing policies and rules.

With WPCafe it's easy to create your menu as well as set your operating hours and the number of reservations you can offer, as well as the cancellation policies, and much more.

Through WPCafe and WooCommerce With WPCafe and WooCommerce, you can maintain full control and have complete controlover your business operations for 50percent less than the cost of other hosting platforms.

Step 4. Upload Your Menu

Now is the time to add menu items that you'd like to incorporate.

In WooCommerce, under Categories, under descriptions of uploads, add tags and categories, for instance starter or main. Also, include soft drink and cocktail vegan, gluten-free, vegetarian as well as other categories.

There's also the possibility to upload images of your meals so that guests are able look at the food they're eating.

Step 5: Create the habit of loyalty among members through a membership program

There's everything you require to manage your restaurant online and with no third-party software So now is the time to think out of the box and think of ways to build confidence with the patrons you serve.

Happy number: a 5% growth in the number of customers who are loyal to you is a bigger than 25percent growth in revenue.

It is essential to ensure that current customers return.

Yet, the customer's loyalty can be during a time of crisis.

The rising costs are changing how people feel about the brands they like.

These are not so happy statistics. About a third (30 percent) of customers say price increases have a negative impact on their faith in brands, while 22% of them think their brand loyalty has decreased.

Business owners must come up with ways to offer the best value (or or at the very least, perceived value) for their clients. Membership programs are one of the ways to go about this.

By joining a club that rewards loyal customers by offering attractive deals and online content. You can also use your new platform to sell cross-selling or upselling items as well as beverages.

Check back for additional ideas and suggestions on how to run lucrative subscription programs.

This type of arrangement provides steady income and predictable - making planning and budgeting much simpler.

In addition, if your establishment provides members with various levels of service, members may upgrade their memberships getting more involved in the restaurant.

This is certainly possible and could be achieved through.

Step 6: Drive the Snowball Effect Using Easy Affiliate

In the restaurant industry, the improvement of customer loyalty is yet another factor that boosts sales in general by bringing more patrons into!

Going out to eat is an event which is social. Restaurants are different to, for instance, shopping malls. People seek out the best restaurants and enjoy meals with family, friends, or their spouse.

This is the reason why the importance of customer loyalty is so crucialin the world of restaurants. Maintain your patrons' loyalty and you'll be able to see them bringing numerous guests along to them. Be sure to ensure that your customers return to bring several more guests to their events.

Take a look it's what's referred to as the "snowball" effect!

The use of membership-based programs can increase the impact of snowballs. You can reward those who take friends of yours to eat out, and make your guests sign up to the club's membership programs too.

So you're not just making sure that your clients keep coming back, but getting new clients through your front door.

Affili-what?

An affiliate program is where you can earn a revenue by sharing the company's information with people. Each "affiliate" is given a unique URL to your site. If a person purchases or joins a club through your site and you would like to honor them for it then they are able to do it!

Through Easy Affiliate you'll be able to offer members rewards for inviting their friends and family to join. Learn the process.

  1. Installation of the Easy Affiliate plug-in onto your WordPress dashboard
  2. In the WordPress dashboard, click Simple Affiliate on the dashboard of WordPress. Click Settings..
  3. Choose from the affiliates tab.
  4. Then, where it says "Registration Type"at the top, you mustselect the private option.
  5. You can turn off Automatically Add Affiliates This means that any the new users will be instantly provided with a link to affiliate your site.
  6. Select the Advanced tab.
  7. Modify the Welcome emailto describe how the system is functioning for the group.
  8. You may also alter by selecting the option to modify it. Make affiliate sales emailsto immediately send an email that offers the possibility of receiving a gift card each when someone signs up using the coupon.

NOTE: Easy Affiliate is designed to provide affiliates with the possibility of earning a cash reward for each sale that is made through their unique hyperlink. If you're planning to provide vouchers to customers who can be utilized in your establishment, make sure that you modify your settings as well as the Ts and Cs to coincide with this.

What can you do to reward members and boost sales in restaurants

Incentivize frequent diners with Special Deals

Keep in mind that when you keep your customers satisfied and loyal, you'll make money in the final day.

Food items that are discounted or a high mark-up

If you're concerned about reducing the profits of your company already strained Offer discount on food items which have high prices like drinks and snack items.

Set minimum orders

It is possible to having a minimum amount of orders (e.g. no drinks for when you spend the amount of $X for your main) to make sure you're getting the best from the package.

Have a happy hour for members only

It is also possible to offer exclusive only to members happy hours to increase sales during a times of low sales. It's up to you what's best for your business while increasing the perceived value for your customers.

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Always make sure the home can stand up to the test!

Be Strategic in Order to Increase Size

The restaurant's program for membership offers many opportunities to increase the sales of your establishment, as well as cross-sell and up-sell.

HTML0. This is the right time to develop plans.

Consider ways that you can utilize promotions within your membership plan to motivate members to increase their spending.

A common method is the combination of bundle offers. If you are someone who typically has a main meal with an alcohol-based beverage which costs around $20 could be enticed by deals which combines dessert with wine, for $28.

You may benefit from information of previous purchases by customers to create promotions based on products they've previously purchased.

For instance, if the customer is likely to take the same food every time they visit you Offer discounts on wines which complements the menu. You can offer a discount on a higher-priced meal with an identical taste.

It is possible to discover completely new favorites more expensive buy that customers are in a position to continue to purchase.

Create a unique online hub

The benefits of membership plans don't just revolve around deals and discounts. There's a place in which your clients feel valued and part of an enviable community.

Installation setup is straightforward and quick. The process of setting up is simple and quick, and bbPress provides you with unidirectional admin areas that allow users to control and run forums.

The greater the value the customers receive from their membership, the longer they'll remain within your restaurant. Benefits are shared between each of the parties.

Five examples of different member-based programs to improve restaurant sales

1. Drinking Clubs

Because of their higher cost of markups, and their relatively low prices in addition to their status as perceived as high-value drinks are an excellent option for discounts and member deals.

Give them a discount on their drinks. Tell them where they'll take a meal? At your joint obviously.

Here are three examples of businesses that have their membership plans around drinks:

     Cooper's Hawk Wine Club

Cooper's Hawk restaurant offers monthly subscriptions to their wine club.

The members can take home 3 bottles of the restaurant's "wine each month" with notes of tasting and a pairing recipe.

The members can select between wine clubs that have wine clubs that include red, white, sweet, or the variety of wine clubs based on the style they prefer. Members can drink wine at the comfort of their homes with food, or have them delivered.

Members also get other advantages, like the gift of a birthday present for $15 as well as 10% discount on take-out or catering. Additionally, they can enjoy discounts for tastings at wineries.

Cooper's Hawk also offers gift membership! This is an excellent option for those who love wine and also corporate gift ideas. It's a fantastic opportunity for restaurants to boost the sales of their establishment and attract potential customers to their business.

     Boris and Horton Coffee Club

East Village's only dog-friendly cafe offers a monthly coffee subscription.

The members can avail 8 drinks per month (which would normally cost between $40-$45) for $25.

Membership plans are ideal for smaller, independently-owned firms that belong to a group. It's also the case with B&H's dog-loving customers.

      Panera Sip Club

Panera rolled out its $8.99/month unlimited coffee subscription in February of 2020 to great satisfaction. The following year, it was reported that the total number of subscribers who joined amounted to the 40 million mark..

Three years on, Panera has extended its selection to offer a wide selection of hot and cold beverages.

A conversation with Fast Casual, Panera's chief brand and conceptual chief Eduardo Luz, explains how the brand has had success. model:

"Subscription services could be viewed as tables stakes across many fields. Coffee was one of our offerings which we believed to be an ideal fit to provide an efficient and affordable solution [...] as well as providing us with the opportunity to earn revenue on a regular basis."

2. Frequent Diner Member

With this membership model patrons are able to purchase carte blanche access to discounts and coupons. If more diners dine at your restaurant, the greater they'll save and increasing the amount of revenue you earn Everyone benefits!

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Everyone gets to win!

     Blood & Sand

In the St. Louis restaurant Blood & Sand Members are required to pay just $15 to be able to enjoy numerous discounts, including

  • Discount of 20% off each month's bills
  • 30% off wine in the car
  • Champagne and an appetizer is included at no cost.
  • Members who are new get a free membership upon joining
  • Tables of choice
  • Midweek reservations are made when you make reservations
  • Cocktails for free every time you trip for 10 consecutive visits.

3. A VIP, Exclusive Experience

This makes it feasible that members pay for a higher level of service to make them feel unique. The goal isn't to create worth for your customers, rather to provide them with the most luxurious, extravagant and special feeling.

      M Den

M Den is located in London. M Den is situated inside London, Gaucho steakhouse and M restaurants located in London are collaborating in the creation of M Den M Den, which is a private member community with exclusive deals as well as invitations.

The price for one year's membership to each venue cost PS1000 (about 1240 dollars) and comes with the following advantages:

  • Invitation to participate in the "M means Monaco" Formula 1 Grand Prix weekend race.
  • The bottle can be customized using the great spirit they enjoy.
  • Members only Lounge access to events only once each year.
  • Reservations are required to ensure restaurants as well as VIP line.
  • The Members Lounge to members with unlimited access and five guests.
  • Four tickets for sporting events that feature athletes.
  • Monthly networking events for all ages.
  • An entire concierge service is offered to assist with accommodation for travel, accommodation and other occasions.

Members can also gain access The Portal which is the online portal that provides details of upcoming events as well as other advantages.

4. Community-Supported Restaurant Memberships (CSR)

It's an excellent alternative for restaurants that are in need of funds in advance. It's a similar concept to the lines of GoFundMe or Kickstarter however, it's to the owners of the restaurant.

The customer pays an initial fee in exchange for the privilege of using this amount (or more) for food or services in the future.

Profit from a quick injection of capital that can be used to fund initiatives like expansions or refurbishments. In addition, your clients will see a higher return for their investment.

     Lenoir

Austin's Lenoir restaurant gives patrons the opportunity to become part the Lenoir's CSR.

There are three types of investing:

  • $1000 gets you $1200 on the account for your house.
  • A of $2000 will give the owner the homeowner a credit of $2500 on their home account.
  • A $5,000 investment will get homeowners a residence account that is $3,000 to enjoy a five-course dinner, with eight guests only at their dining or home ($3,000 worth) two knife sharpenings free of charge, and access prioritised to special events and advance reservations.

5. Content Hub Membership

If your restaurant has a solid image, and you can see that it has strong traditions customs for food, then you've got the right recipe to build an engaging site that offers members information.

Create behind-the-scenes tutorial videos which demonstrate techniques for making recipes, cooking and food stories as well as pairing suggestions.

      L'Oca d'Oro

The restaurant is situated in Austin the Restaurant L'Oca d'Oro an eatery that has received numerous awards. It has a significant reputation and a long-lasting relation to Italian food.

There are two subscription options you can find on their site. For those who love food there is Fiore's Regional Pasta Club, priced at $90 per month, aspiring Sommeliers may choose The Wine Share Club at 65 dollars per month.

Each month, those who choose to join The Pasta Club not only receive their essential items along with the essential pantry goods. They can also take part in Italian traditions.

Participants take part in a cooking class together with chef Fiore Tedesco, who takes them on a culinary tour of countries and cities that have inspired his food as they share tales and recipes throughout the journey.

L'Oca d'Oro combines subscription deals and web-based content to offer the best experience to its members.

This list of suggestions will hopefully encourage you to create your own loyalty program that rewards loyalty, creates regular revenues and, eventually, improves the sale.

Conclusion

How we've accomplished is now demonstrated. you can too!

It's important to set up your website to allow the delivery of services so that your site isn't being websites hosted by third-party platforms. You are able to get back control of your site through WPCafe.

You're in the right place to think up some new ideas! Look into the different options for a membership plan works best for your company and start getting the revenue flowing!

Below is a checklist of steps you should follow to increase sales at your restaurant on your website.

  1. Select the WordPress theme and host.
  2.       Install the plug-in.      
  3.       Incorporate WPCafe as well as WooCommerce plugins.
  4. Create your personal list.
  5.       Create customer loyalty through a program for membership.      
  6.       Use snowballs to make Simple Affiliate.      

Are you aware of any fascinating program for restaurant members? Do you have ideas for increasing the sales of establishments that utilize WordPress? Tell us in the comment section below.

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Earn more money for your restaurant by hosting your own membership programs.

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