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Three SEO Key Strategies for Small-Sized Businesses

Mar 6, 2024

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In this article we'll discuss why optimising SEO is essential in greater in depth. We'll also go over some of the most effective strategies that you could use on your business's small site. Let's get started!

The importance of SEO for small businesses

Given its nature Google algorithm, the SEO strategies that are considered as the most effective tend to changing over time. However, there are certain 'big players which are not likely to lose their luster.

1. The focus should be on long-tailed Keywords

SEO experts originally believed that simply targeting specific keywords was enough to get Google's attention. However, the successful SEO now depends specifically on long-tail keyword phrases.

Also, the longer-tail keywords are more apt to reflect what the searcher actually wants in the end, and that's exactly the type of keywords that search engines such as Google seek out. These phrases are thought to bring about 70% of traffic to websites and blogs, making them an ideal solution for small business looking to make their website's content available to the world.

It's a good thing that the procedure of analyzing and applying long-tail keyword phrases is just the same as it is for conventional keyword. The key is to focus on phrases that are natural and comprise three to six words in length.

2. Build Mobile-Friendly Pages

Google now ranks websites with mobile compatibility above those that don't (on the average). This is because mobile searches have been able to surpass desktop searches by a significant margin. Mobile users also account for greater than 52.2 percent of the total internet traffic in the world which is why it's vital to consider their needs.

A good place to start is by making sure that the multimedia content you have on your site can be viewed on mobile browsers. You should also make sure that the text on your site is read, your loading speeds are high, and any pop-ups aren't a nuisance. The Google Mobile-Friendly test is an excellent way to assess your site's mobile accessibility, and to receive suggestions on how to improve it.

3. Leverage Your Social Media Profiles

A lot of marketing professionals believe the inclusion of links to your site via social media platforms can result in an impact that is noticeable on your ranking. The links aid the search engine understand which sites are most popular and trusted and determine where they ought to rank on relevant keywords.

Try asking your readers directly to share your content or even offer a reward to do so. You could, for instance, run a competition or offer a coupon code. When it comes to SEO, the more online events that are centered around your brand as well as your brand, the greater.

Conclusion

SEO is important because of a myriad different reasons. However, it's particularly relevant to small-scale businesses seeking to establish themselves. Effective SEO strategies can help you maximize the SERP ranking of your website as well as establish your company's web presence. This will result in increased site visitors and improved conversion rates.

In this blog we've covered three easy (yet extremely effective) SEO methods that will aid small-scale businesses. The three strategies you should consider are:

  1. Concentrate on keywords with long tails that mimic real user queries.
  2. Ensure that your website is optimized for mobile devices.
  3. Utilize social media platforms to hyperlink back to your site and also encourage sharing.

Do you have any more concerns about performing SEO effectively as a small-sized company? Let us know in the comments section below!


Zeph Bluestone