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The Ultimate Guide To Name Your Member Levels and Subscription Tiers

Jul 19, 2024

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What would you think if we informed you that the right and thoughtfully designed membership levels will make all the difference in your business?

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Yes, it is.

However, you may have known that already.

This is why getting the names right is so important:

  1. It brings Clarity: Clear and concise names can help prospective customers understand what tier can offer quickly. When people know exactly what they're getting in return, they are able to select the right tier for them. is most suitable for their requirements.
  1. It Reflects Your Brand: Your tier names should align with your brand's style and character. If your names reflect your branding as they reflect the brand's personality, they can help build a cohesive and professional image that your customers are able to believe in.
  1. It Makes You Stand out: In a crowded market, distinctive and unique names can make your levels be noticed. The most memorable names grab interest and can makes your options for membership more distinctive.
  1. It increases sign-ups In the end, good names in the tiers can lead to higher registrations. If people are able to feel a connection with the names and understand the benefits, they're more likely to sign up.

The way you name your levels of membership the appropriate way can help to clearly communicate with your audience, reinforce your branding, and bring in new members. It's worth spending the time to create names that really work for your organization.

It is crucial to name your Membership Levels in an eloquent and attractive manner

Clear and appealing names are more than merely a way to identify your tiers. They inform potential customers the expectations they can expect, and what they can expect to get excited.

A great name could be an important factor in someone sign up for a membership or shifting to another company.

Check out the video on how to create memberships (+ an overview of the process and how to set it up)

Naming Your Membership Levels in an simple manner can increase customer Understanding

Using simple and clear names for membership levels as well as the tiers of your subscription is essential for making it easier for potential members to understand the distinctions between different options.

If users know what each tier offers and what each tier offers, they are able to make educated decision without becoming overwhelmed or confused.

Consider the differences between complicated names and straightforward names. For example, the fitness website:

  • Overly Complex Names: "Platinum Ultimate Workout Package" or "Silver Basis Fitness Plan"
  • Straightforward Names: "All-Inclusive Fitness" or "Premium Workout"

Simple names instantly inform potential members what to expect, making the process easier and faster.

The appealing name for membership levels Help Increase Engagement and Sign-Ups

The appealing names don't only inform. They also draw prospective members and potential subscribers through making every tier appealing and worthwhile.

A well-named tier can spark enthusiasm and interest, thereby entice people to join.

What is the value and benefits of Each Tier in Your Member Level Names

When it comes to naming your membership levels you must show off what makes each level distinct.

The right names can highlight the distinct benefits and perks of each level that will make clear to potential members what they're getting for their money.

Explore ways you can make names that are distinctive and make your products irresistible!

Strategies for Communicating The Value in Naming Your Membership levels

Embedding perceived value in your tier names is essential to make each option attractive and valuable.

Here are a few strategies that can help you get this accomplished:

  1. Use Descriptive Adjectives:Incorporate adjectives that highlight the positive aspects of each tier. For instance, words like "Premium," "Exclusive," "Elite," and "Advanced" could represent a greater level of service or features.
  1. Reflect Special Features: If a tier provides unique services, make sure to include them. A name like "On-Demand Courses" in contrast to "Live Webinars" can clearly differentiate between different types of delivery methods.

How To Create Hierarchical Clarity in Naming Your Membership levels

Making logical connections between your tier names helps users recognize the value that is increasing in the higher levels of hierarchy.

These tips below will help you establish hierarchical clarity:

  1. Start Simple Start with the simplest tier which provides essential functions, with names such as "Basic," "Starter," or "Essential."
  1. Indicate Progression Make use of names that indicate an upgrade or enhancement, such as "Plus," "Pro," "Advanced," or "Ultimate." This suggests that there is an improvement in quality and benefits.
  1. Avoid Common Pitfalls: Ensure that names do not appear confusing or misleading. In particular, try not to use terms like "Deluxe" as a middle-tier option if the highest level is referred to as "Standard." Inconsistencies in names may confuse members as to the true importance of each tier.

 Examples of Tiered Naming that have Clear Value Indication:

  •   Streaming Service  :
  • Basic streaming
  • HD Streaming
  • 4K Streaming
  •   Fitness Club  :
  • Basic Workout
  • Advanced Fitness
  • Elite Training
  •   Software Subscription  :
  • Starter Plan
  • Professional Plan
  • Enterprise Plan

These examples clearly show the progression of the simplest to the most sophisticated and make it simple for the customer to grasp the increase in value.

When you reflect the value and advantages in the names you use for your tiers You make your services more appealing and help potential members see what benefits they can enjoy, which will encourage members to choose the higher-tier plan.

Tips for Creating Memorable and Brand-Aligned Names for Membership Levels

Tips to naming your membership levels

Names that are memorable and aligned with your brand help your levels stand out which makes it easier for prospective customers to recall and select the one that's right for them.

Let's look into some useful strategies to craft names that aren't just appealing and original, but exactly aligned to your brand.

  • Tier Names should reflect the brand you represent If the brand you are promoting is professional and formal, your tier names should reflect that. However, if your business is humorous and fun Your names could be more playful. A tech firm might choose "Developer" or "Enterprise," while a fitness company might use "FitStarter" and "ProFitness."
  • Use Brand-Specific Terms Utilize phrases that specifically refer to your business. For example, a cooking subscription service might utilize "Home Chef," "Gourmet," and "MasterChef" to resonate with their audience.
  • Stay Consistent With the Brand Strategy Make sure your tier names fit seamlessly in your overall branding plan. A consistent naming strategy helps create an authentic brand image that customers can easily identify and believe in.

By aligning your tier names with your brand name, keeping them short but memorable, and adding an element of creativity, you are able to make names that entice and engage customers while reinforcing your brand's image as well as the values.

Examples of Successful Subscription Names for Tiers in Various Industries

Need inspiration for naming your membership categories? Sometimes the best ideas come by looking at what's currently being used in real life.

When you look at the names of successful tiers from various industries You can gain an idea of what is popular with the customers, and what motivates them to buy it.

These examples can spark your creativity and inspire your own strategy for naming.

Successful Subscription Tier Experiment within the SaaS Industry

In the SaaS (Software as A Service) sector, name tiers often indicate the quality of service and the features offered.

Slack Pricing

The Slack strategy employs simple names that clearly indicate the evolution of its features and services. "Free" offers basic access as well as "Pro," "Business+," and "Enterprise Grid" suggest increasing levels of service and functionality, in order to cater to a variety of business requirements.

Successful Subscription Tier Examples within the Media Industry

Entertainment and media subscriptions typically have names for tiers that represent the accessibility of content and features that are premium.

An excellent illustration is Netflix:

Netflix Pricing Plan

Netflix's names for tiers are easy and easy to understand, denoting the service's level. "Mobile" is great for those who prefer to watch from their phone only "Basic" provides entry-level access, "Standard" offers a bit more, and "Premium" suggests the best experience with the most amenities. Additionally, they include video quality of each tier and explains the distinct benefits the customer will get.

Successful Subscription Tier Experiment within the Ecommerce and Retail Industry

In the ecommerce and retail sectors, membership programs often employ tier names to emphasize customer loyalty and exclusive benefits.

We'll take a closer an overview of Amazon's business strategy:

Amazon Prime benefits example

Amazon uses simple yet powerful names. "Prime" is now synonymous with exclusive benefits and fast shipping.

Fast Recap

We've already seen that clear and appealing names can help potential users understand the distinctions between the different tiers.

We have also explained that reflecting the value and benefits of each level by utilizing words that describe the tier and also highlighting important aspects ensures clarity while highlighting what makes each level special.

Also, if you want your company to be easily remembered You should choose memorable and brand-aligned names that match your brand's personality,

We also shared examples of successful companies within the SaaS media, e-commerce industries that can inspire your business' tier name.

The final decision lies in your hands, evaluate your tier names currently and follow the suggestions described in this article.

We're looking forward to receiving your ideas, experiences, or questions in the comments section below.

Sarah O       Sarah loves de-stressing the technical nitty-grittys of websites, plugins, and marketing via digital. As a Content Writer at Member Press, she has an eye for writing captivating and insightful written content. Sarah plays a crucial role in helping users become educated and empowered with the full power in Member Press plugins. With a mix of expertise in technology and a creative flare her goal is to ensure that each piece of content not only educates, but also stimulates. In her spare time her favorite content, she is interested in exploring new developments in technology and marketing. She's always searching for innovative methods of improving the experience of users.