The Ultimate guide to Clickfunnels vs. Kajabi |
Kajabi and ClickFunnels have high name recognition among digital entrepreneurs They both come with a powerful funnels as well as marketing tools to assist in making and selling digital goods. Because they both have some of the same functions--like funnels and email marketing, as well as tools for marketing as well as course hosting etc.--it could be difficult to know which is right for you.
In this article will cover:
- What Kajabi is and ClickFunnels are
- The main reason for each
- Which is best to meet your requirements?
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What exactly is Kajabi?
Kajabi was founded in the year 2010 as an online course as well as a marketing tool. Kenny Reuter built it after trying to market his lawn-sprinkler invention after realizing that he could not find the right sales platform. It was the result of an online course platform that provides course creators with the means to develop and sell-and it's become a mainstay of the economy that is based on creators.
Kajabi is a platform that combines the learning management software with the software for authoring that makes managing the business of e-learning easy. And Kajabi brings together marketing tools as well, with tools like funnels that are pre-designed to sell specific digital items. Mix in an email tool for handling prospects and nurturing customers and you've got a really solid digital course platform.
In 2023, Kajabi has also introduced Kajabi 2.0 which included a new community platform and some classes and live meetings, though it is a separate app. In 2023, Kajabi stated that the company was the source of five billion dollars in earnings from creators.
The pros of Kajabi
- Comprehensive course platform
- Marketing funnels built-in
- Integrated emails as well as web page creation
Pros of Kajabi
- Integrated email and pages
- Pricey
- Works best for online courses that are asynchronous
- Separate course delivery Live engagement and platforms for live interaction
What is the purpose of ClickFunnels?
In contrast to Kajabi, ClickFunnels is a marketing platform first. It was developed by Russel Brunson as the tool to help make sales and conversions effortless for businesses that operate online. The funnel is a sales process that takes potential customers through a value pyramid until a percentage of them make a purchase and convert. ClickFunnels was created to make this process of selling online easier.
It includes a variety of funnel templates that can be used to sell almost every item. Choose the template for your funnel, for example, an introductory sales funnel, or an membership funnel. The process is in place and getting started with learning to use ClickFunnels is simple. You just add your specific details about your product or service, and ClickFunnels can sell it and host your landing page. ClickFunnels also has an email function to nurture prospective clients.
By 2022 ClickFunnels introduced a plethora of brand-new features. They went beyond just funnel building including pages hosting, web site development, and online training. This brings it into an agreement with Kajabi.
Advantages from ClickFunnels
- Tons of funnels to choose from
- Page-building and email comprised
- Easy to setup
- Advanced marketing tools and automated features
The negatives of ClickFunnels
- Course builder doesn't work well.
- Low app coverage
Are they the similar?
Both Kajabi as well as ClickFunnels offer marketing and sales tools, including pre-made funnels as well email marketing software. Here are some of the others areas of overlap (we'll go into more detail about these below). ).
- Simple to build landing pages using templates to choose from.
- Customized sales funnels designed for different types of online businesses .
- Hosting for different kinds of landing pages and websites
- Check out functions and other useful digital business tools.
What is the difference between them?
You can spot the difference between ClickFunnels and. Kajabi by reading their story of origins above.
Basically, ClickFunnels was initially a funnel marketing system and built in other features later. Kajabi was initially conceived as a learning platform, with marketing capabilities built in.
Each platform excels in what they were made to do:
- Kajabi is a excellent platform for courses with good marketing tools.
- ClickFunnels is a really good funnel-builder with a not-great courses platform.
We'll go further into detail below.
ClickFunnels Vs. Kajabi: The comparison
1. The funnels
ClickFunnels
If you're looking for funnels, there's a reason Russel Brunson is the name that he enjoys. ClickFunnels provides a wide range of funnel options to pick from-each are tested templates. Then, sort of like a webpage builder You can customize the funnel according to the requirements of your business. It's not just a templates, and you are able to add pages and features if you'd like. And you're building funnels that appear and feel as if they are your own brand.
These templates go beyond visual. They're created for UX and marketing success and give you the strength of an experienced team backing you.
It is possible to connect payment processors to funnels and also connect a ton of additional integrations such as Shopify, GoToWebinar, ConvertKit, Hubspot, and MailChimp.
Kajabi
Kajabi's funnels operate with a similar premise like ClickFunnels'. They're designed and ready to go, and you choose an appropriate template, and fill in the details you want to include. As with ClickFunnels' templates Kajabi claims that their templates are expert-tested and specifically developed for particular use.
You may select the specific funnel you require when you start.
Once you pick the funnel you want to use, Kajabi is similar to ClickFunnels. It allows you to choose an integration option or customize the funnel to match your branding, integrate with other software like Stripe or Paypal and also integrate with email or landing pages.
Which one is the best?
There's not a clear winner in this case. Both Kajabi and ClickFunnels provide identical funnel choices. ClickFunnels has more funnels-it offers 100 funnels, whereas Kajabi offers 6. This may not matter for you if Kajabi is a good fit for your needs.
In reality, the most effective method to determine this is the product you're selling in the first place, so that's what we'll be next.
2. The items
The decision between ClickFunnels or. Kajabi will probably happen at this point. That's because each of them is best suited to a specific sort of digital product.
Kajabi
The best way to sell the courses
Kajabi is the most effective option of both for selling courses. There's no comparison. While it's true that ClickFunnels has a lot of advantages, the course platform is the most shaky point. It's essentially a video or content library, with little structure.
Comparatively, Kajabi is one of the top course platforms available in the marketplace, especially in relation to recorded and asynchronous classes. It provides evaluations, lessons monitoring, content drop as well as grades. It is possible to create and personalize the pages of your course or use templates. And you can create content using almost any media.
Kajabi's weak point in its courses is that it lacks features that allow live co-teaching. The company bought Vibely in order to expand their community and video calling functions, but it's on different platform, with separate application.
But, there's no doubt that Kajabi is the most suitable option for courses-related instruction and this is also true for the coaching courses too-which share a lot with online-based courses.
Although Kajabi isn't without its problems for members-only and live products but it's definitely the better of the two. ClickFunnels's membership system is really basic-it's just a gated content and paywall.
But if you're building an online community or membership either of the two is the ideal choice. We've compiled our top 10 lists of membership platforms here.
ClickFunnels
The best way to sell all other items
ClickFunnels works best with everything else. Anything that isn't classes. This could mean selling an e-commerce item, or a book or generating leads to run a service-based company. This is what ClickFunnels does better than Kajabi as Kajabi is not truly about creating such funnels.
Therefore, if you're selling a product other than a course ClickFunnels will probably be the best choice. Since they have a ton of funnels available that can be used for any purpose, it's easier to find the best funnel to sell a specific product.
Should you integrate ClickFunnels with Kajabi?
In a related question it is possible that you are wondering, "What if I just connect ClickFunnels and Kajabi?"
It's unlikely to make sense for most people. If you're building a product which needs to be hosted on Kajabi-aka a course-you'd do better using Kajabi's funnels. There's not a huge difference and everything will be in the same place. The extra you pay for ClickFunnels might not be worthwhile-Kajabi is already expensive enough.
3. The marketing suite
The next step is to discuss the suite of tools both Kajabi as well as ClickFunnels offer. Both have been influenced by websites and landing page builders as core components of their offerings.
Both platforms can be used for the creation of websites or landing pages. They're both simple and intuitive and let you select from a variety of pages. This includes home pages as well as blog posts. As we said above, with Kajabi this extends to customizing the pages of your courses, whereas the courses offered by ClickFunnels are restricted in their design. However, both offer a variety of templates for pages to pick from and is easy to create the visual integrations for your website.
Both platforms also have emails. Kajabi's email program lets users send emails directly from their Kajabi account. This could potentially replace third-party email program. Kajabi's email features are tied to its integrated approach and it can be linked to other elements of the funnel and delivery. The software offers multi-touch deliver with pre-made sequences as well as many templates you can choose from.
By contrast, ClickFunnels' email software is more closely linked to its funnel features it's not a product-related tool. However, it does have powerful functions including an autoresponder, pre-designed email templates, as well as marketing functions including cart recovery. You can segment users based on past sales or segments.
Which one is the best?
Both Kajabi and ClickFunnels both have decent (not excellent) websites builders, which give you everything you need to design a simple site for your brand or product to aid sales. They're not as great as an actual website builder however, Kajabi is the most effective website builders of both. Kajabi also has the edge on email tools, although they aren't in a straight race, and it gives the user more options. In the end, both platforms offer excellent email tools that have a lot of marketing tools that are useful, such as sequences, automations, and segmentation.
However, ClickFunnels does a better job of integrating more advanced marketing functions, and they're constantly adding brand new features all the time: features like countdown funnels, store funnels, and smart checkouts.
The integrations
The more popular of the two is ClickFunnels offers more integrations built in. Kajabi is the only one with 15, although you can integrate more using Zapier.
ClickFunnels Integrations
Actionetics, MailChimp, Twilio, Shopify, ActiveCampaign, AWeber, Constant Contact, ConvertKit, Drip, EverWebinar, Facebook, GetResponse, GoToWebinar, HubSpot, Infusionsoft, Kajabi, Mad Mimi, Market Hero, Maropost, PushCrew, SalesForce, Sendlane, ShipStation, SlyBroadcast, WebinarJam Studio, Zapier, ZenDirect, Zoom iPhone/Android Pay, Authorize.net, Bluesnap, ClickBank, EasyPayDirect, JV Zoo, Keap, NMI (Gateway Funnel Pros), PayPal, Recurly, Stripe, Warrior Plus
Kajabi Integrations
Creator.io, Zapier, MailChimp, Segment, Stripe, Meta Pixel, Google Analytics, ConvertKit, Drip, PayPal, ActiveCampaign, Aweber, Google Tag Manager
The apps
The ClickFunnels stats application is available to use on iOS as well as Android However, it's not highly evaluated. Although ClickFunnels produces mobile-friendly products and funnels but it's not designed to create and use an app to run your business online.
Comparatively, Kajabi does have apps which you can utilize to run your business however, it also allows you to make media. This is a more suitable choice for those that rely on mobile-first design. But, the main Kajabai features for community and membership is actually an entirely separate application. That means that to run your community and a course together, your members need to download two different apps. Keep in mind that Kajabi is a fantastic Asynchronous Course Engine, but its weak points are with the live course as well as community-related functions.
Conclusion
At the time of writing, Kajabi vs. ClickFunnels really comes down to what you're trying to create.
- Building marketing funnels into pre-recorded course sales? Utilize Kajabi.
- Making complex funnels to sell any other product than a course? ClickFunnels will probably be the best choice. There are more funnels to choose from, more specialized testing and use-cases, and many integrations.
Want another option?
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