The Top 3 Marketing Trends to Grow Your Business

Nature is not the species with the highest strength that survive, nor the ones with the highest intelligence, but the ones which are the ones that can adapt to changes. It is the nature of natural selection in action, and you will see this principle working in the business world too.

As an entrepreneur, you have to be able be open to and to adapt for change to thrive and survive. Technology changes or in the wants and expectations of your clients and even changes in the nature of your competition can all wipe you out if you're unprepared. Instead of avoiding the inevitable, get in front of it as it occurs and adapt in line with the changes.

  This is the perfect time to build a business around your expertise  

In every industry, consumers seek out information that can help them solve a problem or achieve a specific end-product. It is a great opportunity for individuals to package the knowledge they have gained into products, programs or services that are made into a profit.

In order to put this in perspective In 2017, the world market for online courses (e-learning) was estimated at $255 billion ( World Economic Forum). It's not even counting the money that is spent on coaching, consulting, professional advice, or non-fiction literature.

However, whether you're an writer, speaker, trainer, coach, consultant, online course designer, or service provider, there is an emerging reality is important to be aware of as you build your expert business.

Over the past several years there has been a huge amount of cheap and free information has been made available on the internet. A few of the information is excellent (and certain of it is not so much), but the reality is that information has lost its value as used to. In a lot of industries the information is now a commodity, which means selling information has become ever more challenging.

Your clients probably don't require more information. There's plenty readily available. The only thing they require is somebody who will aid them apply the right details in the proper sequence,to solve their problem or obtain the results they'd like to achieve. What they need is a change.

  The dawn of Transformation Age  

I'm not sure who's in charge of defining the current era however, if it were my decision, I wouldn't be calling this one of the Information Age anymore. It's"the Transformation Age.

In the transition to the Information Age to the Transformation Age There are certain trends you should know about in order to adapt your business, scale quicker, and have a positive impact in the lives of others with your knowledge and expertise.

  Trend #1: Building Community  

The way of the past:Build a massive audience

For whatever reason, the introduction of social media led numerous entrepreneurs to divert their attention on the things that matter most. Instead of focusing on creating excellent products and services for their customers, they began looking at vanity metrics including the number of followers, likes comments, shares and shares that they see on their social media pages.

Entrepreneurs do not need millions to recognize you for you to create a successful business, and it's not necessary to establish yourself as a household name. If you're not creating a global brand (think Coca-Cola, Apple, Disney, etc.) there's no need for the whole world to know who you are.

The new method:Become the leader of an entire community

Instead of trying to build an enormous audience, change your attention to being an authority within a particular area of expertise. Determine your ideal clientele and create a space for them to interact with one another, share ideas, encourage each other, and reach out to you directly.

Facebook is leading the way of creating online communities. In the spring of 2018, Mark Zuckerberg announced a important change in the way they will display content in their News Feed. Going forward, Facebook will be severely restricting the organic reach of articles from Facebook Pages. Instead, they're encouraging publishers to develop significant interactions, and to build communities.

Related:

   "Those companies that have solid tribes, and who have built a real community are going to shine, and those that don't will need to catch up fast."  

   - Scott Oldford  

  Trend 2 The trend is Premium Pricing  

The old way: Start with low-cost products and then sell your customers more expensive products.

Over the past few years, we've watched numerous entrepreneurs at the beginning of their careers have to come up with what's frequently referred to an "Ascension Model" of their products and services.

If you're using An Ascension Model, you start by offering something cheap (like an ebook or short course) in the second step, then sell your clients greater-priced items and services like coaching, consultation, and live occasions. Here's what this can appear like:

It's not working if you try to convince someone else to take a class instead of what they actually want is private coaching, or trying to promote private coaching to someone who would like you to complete their work, or trying to sell a conference ticket to someone that wants to join a mastermind group.

Each of these kinds of products and programs is a target for a distinct type of consumer with distinct priorities and spending budgets. Although upselling is a great idea in theory, some customers have a clear idea of what they are looking for and in most instances doesn't mean it's your least expensive offer.

The latest way to use HTML0:Start with high-touch offers as well as premium pricing

The market shifts from the need for information to demand for transformation. People need help to achieve results and are willing to pay a premium to get the assistance they require.

In this regard, we recommend not trying to sell your customers the cheapest product first, to increase the chances of selling the customers with a better product or service at a later point in the future.

Particularly if you're at the initial stages of building your business as an expert, our recommendation is to market a highly-touch service (coaching or consulting, a done-for-you service, etc.) before you begin selling information products that are less costly including books and classes. When you have reached your ability of working one-on-1 with clients begin to create products that can help others.

The thing that early stage entrepreneurs aren't aware of is that it's hard to sell cheap books and online courses to a vast amount of people profitably. If you've only just recently established your business, you should concentrate on selling your more expensive high-touch offers first, and take the proceeds from those sales to fund your creation and marketing of your less expensive offerings.

  Trend 3 The Customer Experience  

The traditional way:Acquire as many customers as you can.

A lot of entrepreneurs commit the error that they focus all their energy on getting new customers, at the expense of giving a good experience to the customers. Therefore, a large portion of their clients never purchase from them again or refer other people to them. This creates an unending (and cost-intensive!) cycle where the entrepreneur must continuously find new customers in order to keep running their the business.

As competition in your industry grows, so do the expectations of your prospective audience, neglecting to provide your customers with a satisfying satisfaction before and after purchase from you will have a detrimental impact on the profitability and the sustainability of your company.

The latest method:Help your customers achieve their goals

There's a particular result that your customers want and appreciate. For your clients, your product or service may be only a tool to achieve get there, and is probably only one of the many solutions that can help get the same results.

Thus, while getting new customers is crucial, supporting your customers can be more important, and vital for the success and growth of your business. If you're not able to help your customers get what they desire from your product or service you offer, they're likely to not remain with you for long.

Today's most successful entrepreneurs are committed to understanding the specific challenges and desired outcomes of their clients, and creating unique experiences that assist their customers in overcoming the obstacles they face and reach their goals. They're placing a high value on customer experience and success.

Related:

   "We're not here only to make people purchase our items. We want them to be able to perceive the difference and effect and the stories. ."

   -- Nick Unsworth  

  Learn the specific methods to assist you in adapting to these trends  

There's never been a more ideal time to start an enterprise by sharing your knowledge expertise and experience with other. The platforms, tools and tools you will ever require to build a business are at your disposal, and there is an enormous market who can profit from your expertise and knowledge, and are willing to be willing to pay.

As thousands of industry experts and entrepreneurs build their business over the next few years, the ones who establish themselves as being able to attract customers will be at the very top of their field. By embracing and adapting to the new trends mentioned in this article We are sure that you'll be one of those!