The Social Login Plugin is now available for Seamless logins on your WordPress Website - WordPress Membership Plugin - Membership Sites

Jun 20, 2024

Introducing Social Login for Seamless logins on your WordPress Site

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        Provide access quickly! Create social logins for your WordPress website with Member. reap the benefits of improved customer experience, as well as a hassle-free administrator.

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You're aware of your users are frustrated because you've been through the same frustration. When you attempt to login to a site and realize that you've completely forgotten your password.

In addition, you're trying to log in on a new device so you can't use your password manager. And besides, why did you need to create a 12-character password to sign up for your coffee to begin with?

These micro frustrations can mean the difference between a successful log in, or a user deciding to opt out entirely. This could spell catastrophe for your bottom line.

Fortunately, there's a simple and increasingly popular solution to this common problem, and is now available to all Members Pro and Elite members: social login.

Designed to streamline the sign-in process It improves the user experience that in turn increases member satisfaction and loyalty.

We'll look at how the social login feature could benefit your company, and how to easily install it within Member.

What is Social Login?

Asana Social Login option
Asana provides the option to login using Google

Social login is an authentication method that allows individuals to log in to a site with their existing social media accounts, like Google, Facebook, or Twitter.

Instead of having to remember a new username and password, users need only use their social media credentials to login to their accounts.

For WordPress sites, integrating a social login means providing a seamless, user-friendly experience. Account holders can login swiftly, which reduces the hassle which can lead to unsuccessful logins as well as a loss of engagement.

Forget passwords and complex recovery procedures. Just a smooth, hassle-free login experience that keeps them returning.

Benefits of Offering Social Login for Your WordPress Web Site

This may seem like a small adjustment, but the addition of social logins to your website can result in significant impact on the profitability of your site. There are multiple advantages which are cumulative, making it a no-brainer for the business you run.

1. Maintain Members' Satisfaction by streamlining the User Experience

We're deep into the modern age of convenience. From 5G Internet to Amazon Prime, the average customer expects everything to be available in the next few hours.

For better or worse, people are increasingly intolerant of any form of friction when it comes buying goods or accessing services.

For membership sites that rely on repeated visits, having a poor user experience (UX) doesn't seem like an option.

If you're looking for your business to remain in business and even thrive, you need to put all effort in making it as easy as possible users to move to your website.

        Less clicks, more comfort, that's the key to a better experience. It all begins by logging in.        

Social login is the term used to describe how your members don't have to exert any kind of effort to find their unique username and password from their brains. Instead, all it takes is a couple of clicks and they're in! It doesn't get any smoother than it.

2. #Hassle Free Admin

It's true that people don't like dealing with password resets or the tedious process of recovering accounts. By cutting down on these issues, social login additionally helps reduce the burden on your support teamand ensures that your customers are happy and active.

In short, social login can cut down on administrative headaches that can cost your team the time and effort.

3. Improved Confidence of Members - Trust within the Trend

Social logins provide a feeling of security and confidence to your website - visitors feel less irritated when something is comfortable and secure.

When they see choices like Google, Facebook, or Twitter, they recognize these platforms' strong security measures and feel more confident about login.

        This improves your site's credibility by decreasing hesitation, and also builds instant trust in your site.        

Additionally that social logins are in common use on the most popular websites and apps.

Zapier social login
Zapier is one of the most popular programs which provides social login for its customers

4. Increased Retention Rates - Continue them in

The ease of access to information plays a huge role in member retention.

By allowing users to re-enter your site with just one click through their preferred social media accounts by allowing them to do this, it makes it more easy for them to participate and connect with your content.

In addition, the Social login lowers the chance of customer churn when customers forget your password.

In a poll of Blue Research, 92% of those polled claimed they'd opted to leave a site instead of resetting or recovering login information, and 31% of them said that they often do this.

With social logins you can reduce these situations and provide a positive ongoing user experience, which encourages them to connect your website easily and with confidence.

As a result, customers are more willing to stay in touch and engaged to your services and content.

Social logins improve your chance of turning fleeting visitors into long-term members.

5. Improved Data Security

Every time a user has to come up with a unique password There's the potential for security risks to creep into.

Most people reuse the same passwords on multiple sites, which can transform one security breach into an unintended consequence of compromised accounts.

With social login, you're connecting to the top security infrastructure of the giants such as Facebook and Google and transferring the burden of managing passwords to the people who do it best.

This means you're less likely to be confronted with fears of breach of security or data which keep you awake all midnight. Another reason to get onto this security feature now.

How social Login can boost your revenue

Here's the point of the matter: adding the possibility of a social login to your WordPress Membership site is the most sense for business.

The benefits mentioned above are cumulative on the bottom line. Let's summarize and simplify:

Increased Engagement = Higher Sales Opportunities

Social logins remove obstacles and promote more frequent member interactions.

Users can quickly connect and engage with your content. This means more opportunities to upsell your membership or cross-sell other services.

Less Churn = Higher Customer Lifetime Value

The longer you can keep customers engaged, happy and coming back The more cash you stand to gain. When you use the recurring revenue model it is possible to enjoy a lower rate of churn cumulates month on month since your members pay you.

Less Admin = More Value Creativity

With a reduced need for admin/support intervention and reducing the need for support/admin intervention, you will can free up time and money to spend creating value for your members.

How to add Social Logins to Your WordPress Site

Now you know all the benefits of setting up Social Login on your WordPress site, it's time to show you how to add it with Member.

1. Set up the Social Login Add-On

On the WordPress dashboard, head to Member > Add-ons. Locate Social Login add-on. Click it. Social Login plugin and press install.

2. Enable and Configure Your Chosen Social Providers

After the add-on has been installed it will show the Social Login option under the menu for Members. Select it, and then choose a social provider that you would like your visitors to sign up using.

social login options

Once you click on one of the providers, you must select the Enable Provider checkbox and then click the "View Documentation" link for a full step-by-step guide on how to connect to your preferred social network.

You can

In order to connect Twitter to Facebook to each other, you'll need create an application using the account you have created on Facebook or X developer account. It is easy to create, and instruction of the steps to follow are included in the knowledge document.

And voila! All set.

Repeat this process for as many different social networks as you like and once your clients log on they'll be greeted with this:

3. Provide Users With The Choice to connect manually

If the email that your users use for their social login is the same email that they registered with on your website the social logins will automatically connect.

However, if their emails are different, or if they'd like to connect through X it is necessary to provide an option for members to connect to their accounts via X once they've logged into.

Member streamlines the process by providing easy-to-use shortcodes.

[_member_social_connect_disconnect]

The shortcode generates buttons and an explanation for each social service that you have configured on your website:

example of social logins connect disconnect buttons

Now your users will have a quick and easy way to link their accounts on social media and log in more quickly at the next time they visit!

Gain access in a snap with The Members Social Login Add-On Now

The inclusion of a social login option on your WordPress site directly enhances your users experience, and also boosts your overall bottom line.

If you allow members to sign through their existing account on social networks You make signing-in easier, reduce frustration as well as increase confidence.

The result is greater participation and retention rates, as members can access their accounts effortlessly and continuously.

If you are a site administrator, these benefits can translate to increased revenue opportunities. Access to your content is easier will result in more frequent interactions with your website's content which leads to greater cross-selling and selling possibilities.

Furthermore, reducing password-related support issues allows your team to concentrate on delivering value to your clients, further increasing customer satisfaction and loyalty.

With an option for social login, you enhance the user experience and create a more effective and more lucrative membership sites that is our ultimate aim for you!

So now we've shown you the steps, now it's up to you. Add social logins to your WordPress site using Member. You'll benefit from increased participation and retention of your business online.

        Tell us how you plan to use this Member Social Login extension in the comment section down below!        

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