The Reasons to Consider Thinking about your Course Name
What you call your course is important. It is true that not only does the course's name reflect your subject issue, but just like any other book, titles entice readers to find out more.
It's no secret that online audiences have short attention spans, and they frequently make quick decisions based on a quick first impression. Most folks only stay on a website for 15 seconds at most, so if the name of your course doesn't grab the attention of your audience, they might click elsewhere for content which is more worthy of the time.
To help you consider more carefully what you're going to name your class, we've listed six compelling reasons we believe it's essential to engage in this discussion about the course's name.
Your course appears more professional when branded
If you've ever named courses, bring the title to mind: how does the title reflect your company's image? Does the phrasing, wording images, banners, and text convey to the student what your company is about? Everybody should consider what their course says about the brand they represent. If you use the language that you use to describe your overall corporate style, you'll be ensuring that your course extends the offerings you provide as a whole.
A good course name allows for specific design elements
The more specific and precise the name of your course is, the more you can utilize it as a branding frame. As an example instead of giving the "introduction to photography" course, you might say they're have enrolled in an "photography course" as well as "photography academy." That sort of name unlocks a lot of opportunities.
In a bootcamp, for example, you can use lesson components as "stations" that allow students to take a break and work on a particular skill. Learners can run "drills" (quizzes) in order to test their knowledge. With a focused, tailored title, it unlocks more possibilities for a more creative, cohesive as well as specific course designs.
SEO best practices can attract many more people
You can also run potential names via Google Trends. This free service can help you identify trends in search volume as well as related search questions and subjects. As an example, if you type "how to make a vlog" in Google Trends, you'll see that the most relevant topics are "YouTube" and "TikTok." Also, if you tailored your course specifically for "how to create a vlog using TikTok," you may find a niche in which more folks will be attracted to your class!
You stand out from competitors
It's one of the primary reasons why you should think about your course title. Potential learners need to see from the beginning that your course is unique from your competitors.
We can think of the photobootcamp model. If your course completely embraces the concept of"bootcamp "bootcamp" in time, it could be viewed by others as a comprehensive instruction on this subject. Others interested in the subject will begin to notice that your design is different than any standard course and they will be drawn to your course as having a perceived advantage over your competition. Everything starts with the name!
The course's name must "mean" something
The biggest mistake when naming courses is falling into the trap of appearing too adorable or smart. Acronyms, puns as well as other idioms are enjoyable and fun to come up with, but at the end of the day they are often empty cliches which don't really mean anything. Failing to be too reliant on a pun can even confuse potential students or even cause them to be turned off. It is important to be clear and not be a fool every time.
It sets expectations for the learners
Similar to the SEO specificity goals, having a specificity to your name should also address the issues your course is designed to resolve. A way to consider this is to consider the question "What is the value of my class?" Most often, it is related to learning outcomes. These will be the outcomes you would like your learners to take away from the course.
We can think of the vlogging example. "How to vlog," isn't really a good idea. "How to vlog on TikTok" is better however, what exactly are students actually learning? "From beginner to pro: How to vlog on TikTok" provides a little more of the benefits of your course.
The products that people buy are a transformative experience. The name of your course should set the expectation for what is expected of them, while hinting at the benefits. What can your course do to make their lives better?