The Parisian Classic: Now Online With the Aid of
In the 18th District of Paris is the Marche Saint-Pierre. The Marche Saint-Pierre is known for its rich heritage in French textiles, it is where the most important decisions are made for the next season in the world of fashion and upholstery, bedding and many more. Locals, tourists, and traveling professionals alike visit to check out the latest trends along with the timeless styles fashionable. It's possible to catch a glimpse of an iconic designer walking on the streets as you mix with a crowd of enthusiasts looking for the most perfect pattern.
Since 1990, it is in addition where you will locate in the 1990s, you can also find Lionel which was a business founded by Houri Lionel specializing in wholesale and semi-wholesale fabrics. Four shops which are French for shops - in the St. Pierre market alone, Tissus Lionel is a firm presence in Parisian textiles.
In 2017, Tissus Lionel sought to expand their presence in the world of textiles by taking their retail capabilities online. Their success has become obvious with their partnerships such as Disneyland Paris, Lido de Paris and the world-renowned Opera National de Paris.
Not far from the historic St. Vincent de Paul cathedral, and just a few kilometers away from the Arc of Triomphe, you'll find another one of their physical locations - their first store, specializing in hobbyist textiles for art and entertainment.
selling to Paris and beyond: Growing with ecommerce
Tissus Lionel was a stalwart of word-of-mouth image and sales in person for over 20 years. The company was founded in 2012 and created an HTML-based website that was simple. The site was live in 2016, and visitors could browse through an online catalog and call for orders via the phone.
Their goal was to become the top supplier of quality fabric online at an unbeatable price. They worked with an agency on a full-scale ecommerce solution, which was launched with more than 800 fabrics.
Not long after, they partnered with notable creator Julien Gerardin to build something which could keep up with the constantly evolving world of ecommerce and expand according to Tissus Lionel's growing needs and its future plans.
The end result was TissusLionel.com A fully-responsive eCommerce site that can meet the requirements of individual as well as professional customers.
Through this website and their shops, you'll find wholesale fabrics - from cotton and jersey to felt leather, waterproof choices along with other options - that span a wide range of budgets and interests.
Overall, Tissus Lionel now lists over 4,500 SKUs on their website.
Choosing an ecommerce platform
Tissus Lionel invested a great deal of effort and thought into selecting the right e-commerce platform. The team analyzed a variety of different content management systems (CMSs) before making a decision.
The platform has a worldwide reputation. the platform needed to support their existing business as well as provide space to expand. With thousands of SKUs and products, the website needed to be built upon solid ground that could provide the groundwork for the developers.
Making use of the correct instruments
Extensions are a major draw for users , Tissus Lionel uses several on their site. To pay, they utilize Viva Wallet - a popular payment platform used by European merchants in addition to PayPal.
Additionally, they make use of Cubyn to handle logistics management. However, an API integration specific to Cubyn is required.
Viva Wallet
Viva Wallet solves these issues, which is why stores appreciate it as a valuable.
Tissus Lionel came across Viva Wallet through the recommendation of a neighboring merchant - an indication of the quality and usefulness of the system. Tissus Lionel has now listed it as the most useful of their tools.
Outside of the personal recommendation, Tissus Lionel chose to join Viva Wallet because of the wide variety of payment methods as well as the possibility of linking online payments with their physical stores.
In their stores for retail, they appreciate the modern technology of payment terminals. On their website, Tissus Lionel is thrilled to accept payments directly from their order page.
"The Viva Wallet implementation was super-fast," says Tissus Lionel Web Ecommerce Project Manager Gerardin Julien. "Our conversion rate increased by over 2% and our conversion funnel decreased by only one stage."
Tissus Lionel states that they've never experienced a single issue within the past year since the beginning of using Viva Wallet. Julien added that "the setup process is one of the easiest that we've encountered compared to various payment methods such as Stripe, PayBox, and PayPal."
A site they're proud of
Tissus Lionel's standards for excellence are pivotal to their ongoing success. Their website isn't any different. In the announcement post on their site the company walks visitors through the latest innovations that they are most proud of.
This includes one-click registration through the current Facebook and Google profiles, enhanced security measures, ordering tracking, wishlist and other features and the option to request samples, delivery for free locally, and more.
Tools such as Viva Wallet make financial management easier for staff while providing users with a seamless experience. It results in greater the efficiency of operations and an increased conversion rate.
A trip to Paris may not be in your immediate future However, thanks to the Tissus Lionel ecommerce site - constructed using and WordPress - you can tap into one of the largest textile firms in the world from the comfort of your home.
Watch their site live on TissusLionel.com.