The Most Effective Checkout Page Templates For your brand's website The Best Checkout Page Templates For Your Website
This article was an article written as a guest by Tony Minh Do, Marketing Manager at HubSpot.
The most crucial parts of your store is the checkout page. Making use of a checkout page that will convert to more customers will increase the sales. Knowing what to track and how to meet your customers' needs in a timely manner is more beneficial.
This is what we'll talk over this morning. Learn more about:
What Is a Checkout Page?
Checkout is the second final page that your customers will see during their shopping experience. This is also the final step before they commit to making the purchase.
Second-guessing and abandoning carts are big problems here So you should create a strategy to motivate customers to continue.
The most effective way to achieve this is to providing customers with a sense of security. You can confirm the following info on your checkout page:
- Information about the customer
- Shipping details
- Billing details
- Order number for tracking
- Price and payment information
In providing this information in a straightforward and clear format, buyers can verify the information they need to continue with their purchase.
The majority of times it is best to have a single-page checkout to make customers feel at ease. The number of pages can differ depending on the type of product. Be sure to ensure that the payment button is simple to find at the journey's end.
The reason why checkout pages should be Optimized
Optimizing your checkout page helps provide a seamless checkout experience. This completes the buyer's experience and allows you to continue to build trust. Thus, you must create high expectations for your customers , and then meet their expectations.
In the absence of doing this, it could end up costing your sales. The average cart abandonment rate is around 69.82 percent across all industries.
Additionally, research conducted by research conducted by the Baymard Institute on cart abandonment has revealed that the majority of reasons why a buyer doesn't finish the purchase also relate to the checkout process. 17% of respondents said the process was either too lengthy or complex or difficult, while 16% stated they weren't able to estimate the total cost upfront before making a purchase.
In contrast, optimized website checkout pages offer a streamlined checkout experience that address customer problems and increases conversions.
It is crucial that every step of the checkout process sensible and doesn't waste customers' time. In the case of a straightforward modification such as switching to separate first and last name fields in the name field to a single name option could help.
Additionally, don't include new, weird fees or charges at the last minute that are different from the pages of your products. That catches customers by surprise and discourages buyers from buying.
The other design aspects can also help improve the efficiency of your checkout page too. For example, are you taking advantage of the white space? Is your call to action (CTA) in the top of the page?
In addition, does the checkout process run smoothly for both desktop and mobile users?
Barilliance found that 85.65 percent of mobile shopping carts were abandoned when compared with 73.07% of desktop carts. With more and more customers coming from mobile devices, it's important to ensure your customers have a great experience regardless of screen size.
In the final day, if your layout is too complicated, customers are likely to abandon their shopping carts. The more simple and appealing the checkout process is, the more likely you are to turn these customers to customers.
What KPIs Should You Track when creating a checkout page?
You can assess how your checkout page performs by tracking the right KPIs. While these can't always answer every question but they can help you to determine what needs to be changed regarding your checkout page or the user experience.
That said there are some indicators to keep track of:
- Shopping cart abandonment rate If it is high, something could be wrong with your checkout flow. Try comparing to others within your field and also.
- Cost of acquisition is a measure of the efficacy of your marketing strategies. It is not a good thing if it is higher than the worth a buyer earns.
- The value of the customer's life What is the average amount the typical customer invest overall during their time with your company.
- Average customer order value: How much does the typical customer pay for an purchase.
- Duration on average How long did check out require?
5 Checkout Page Templates and examples
After we've covered the fundamentals of checkout pages , and the reasons it is important to improve them, here are some examples that will provide an idea of what to aim to achieve.
These checkout page templates are easy to understand, simple and provide the information customers need to complete their purchases.
1. Photobucket
Photobucket is an online photo storage service to users that require additional cloud-based storage. Its checkout template is straightforward, with just the necessary form fields shown.
The pricing is clearly displayed and easy to tell users what payment method they've picked and the time when payments will be completed. Everything can be streamlined into a few clicks, which can reduce the likelihood of abandoning your cart.
2. Sketch
Sketch is a UX focussed SaaS business. While most of its website features vibrant colors, videos and stunning graphics, its checkout page layout is actually straightforward.
Sketch only asks for the information required and displays prices at the top and bottom of checkout pages. The entire page is the black and white. A few specifics like credit card logos offer some colour.
3. Adobe
The most well-known design software companies worldwide, Adobe also has one of the easiest checkout pages you can complete. It highlights the savings which you are able to take advantage of while making it easy to tell how much you've spent.
The forms for payment are simple and allow for many different options. Additionally, Adobe has a bright blue CTA asking you to complete the purchase.
4. FreshBooks
Freshbooks' accounting software provides a fun twist on the checkout page of the website. FreshBooks has a bit more color than many other brands that are featured on the checkout page, however it makes use of it efficiently.
The credit card-shaped form fields can be a great addition particularly on a platform for financial transactions. Apart from blue, they also offer a contrasting pay-now CTA as well as an easy to understand pricing.
5. HubSpot
Not to be left out last but not least HubSpot which is the CRM software business. HubSpot employs just a few color schemes, basic layouts as well as easy-to-read forms. The layout of checkouts is identical as the rest of the website, keeping everything on their brand.
Pricing is clearly stated, but if users have any questions you can contact us via the chat option that is right there on screen.
What to Use For Your Online Checkout
What to do after checking out?
After optimizing your website checkout page, it's now time to work on the post-checkout process. That may involve the following:
Send a Confirmation Email
It is essential to use email at every stage of marketing your product regardless of whether web users aren't able to purchase. Barilliance found that 15.22 percent of abandoned cart emails were opened in 2021. It helped businesses to close even more sales.
It is also possible to mail a confirmation message after the checkout process is complete. So, your customer will feel confident that their purchase completed successfully. Some email services automate sending these messages with all of the details on your checkout page.
This comprises:
- Order number
- Order details
- Cost
- Name
- Other important information
Templatize Your Email
To cut down on time and lessen the chance of errors, create a few template emails which you are able to reuse. This is also a great way to use CTAs to contact customer support if needed and to build trust with your customers.
Make All Communication Methods Available
Nothing increases trust quicker than making it easy to get in touch. Add an email address for customer service, or a company telephone number, or think about incorporating a ticketing system if applicable.
It's also a great opportunity to develop some subtle ways to increase sales. It is important for customers to feel connected, so add social media links and provide the option of a subscription to newsletter option.
Let Refunds or Cancellations be made
The ability to offer refunds improves the customer experience and builds trust between the client. If it's too difficult to stop an order, the customer might never want to purchase from your website again.
While it can be difficult to lose sales but the client will surely appreciate a frictionless refund policy that reassures them that they can be confident in you and your site for the future.
Additionally, they'll be more inclined to come back if they know refunds are a hassle-free experience.
Give a Feedback Method
Post-checkout can be a great place to ask for customer feedback. After all, your brand is fresh on their minds. Create a contact form or survey, which permits users to give feedback following important touchpoints.
These touchpoints may include times such as after the sale, after a refund is granted, or following a conversation with a representative from customer service. It is possible to find out why the customer chose to ask for a refund or if they liked the product.
Respond to That Feedback
Don't just let these applications pile up. Be sure that all your data is safely stored. Use the feedback as well as those KPIs that we discussed above to keep improving your website overall and the checkout features you provide.
Conclusion: The Most Effective Checkout Page Templates for Your Website's Brand
While a checkout page template may appear simple, there's plenty of thought behind the details of each one. It is important to offer an last minute confirmation for your clients, however you don't want to overwhelm them.
The design trends of checkout pages are continuing to veer towards simplicity, making it easy for customers to verify their information, without getting distracted by flashy graphics. Other features such as email sign-ups and a refund policy can be included, but it is important to make sure they're in line with the other elements of the page.
