The key to an amazing virtual events? Inspiring FOMO

The world has accepted the benefits of online events and marketers everywhere are trying to join the trend. It is now more difficult than ever for your own events to stand out from the sea of invitations.

How, does it take to do to make your event online stand apart from the crowded events?  

Numerous event organizations will attempt to suggest that the answer lies in getting famous presenters or giving out attractive prizes. When I've been running these occasions for over 17 years, for companies like Bizzabo and the American Red Cross, HubSpot and Bizzabo I'm certain that it's much simpler and cheaper than this.

The most important factor in organizing a memorable, successful events today regardless of what competitors are up to and promoting the fear of not being not being missed (FOMO) in prospective attendees. In this article, we'll discuss the reason FOMO works in event marketing and the various ways you can utilize it prior to as well as afterwards to improve the number of attendees to increase excitement as well as increase the of the event's ROE.

What will we cover

1.       Create a feeling being part of a community
2.       Make your event timely, exclusive and limited
3.       Let the significance of your occasion crystal-clear
4.       Stoke attendees' competitive spirits
5.       The wrap-up
6.       Explore's Virtual Event platform.

Facilitating FOMO to increase the number of people who register for events.

Events -- both virtual and in-person, provide a great opportunity to create a sense communities. However, let's face it: the act of creating FOMO doesn't mean that you're creating a feeling of unengagedfrom their programming.Instead, FOMO in your event marketing follows the three-part approach comprising:

• Make your event appear unique which is on time and limited
• Your event's value is clearly defined
• Stoke attendees' competitive spirits

Let's look at why the actions works and then what you should do to make them work in the event that you're hosting.

Create a sense of belonging to a

If the musician you adore was performing in town but there were no tickets available, this could mean that you are feeling overwhelmed with anxiety.

If your favorite musician was scheduled to perform in town, you weren't able to attend, or everyone was? And that FOMO could reach a high level.

Similarly, the best business-to-business (B2B) occasions don't happen on their own rather, they serve as tentpoles for events that create connections between established and new communities. In the event that people who are interested in attending your event, they should think of this as an opportunity to meet in person with those they think they are familiar with (even when they've never had the pleasure of meeting).

How can you achieve this? It's known as FOMO funnel. FOMO funnel.

• Level 1.On the landing pages of your site and your posts on social media and emails, include social proof and additionally identify the brands that are expected to be at the event. This establishes your event as legitimate and useful to potential attendees.
• Level 2: Show off unique people and actual people who will be attending your event. With spotlights that are aimed at attendees, you create a sense of anticipation of "Who's likely to attend? What are their biggest challenges? What lessons can you take from them once you've spent time together in a space?"

Fortune can be a good instance of this. An established business publication, Fortune also hosts fifty events each year. But, Fortune isn't marketing these events to a fresh public every single time because they've already established their ideal audience as members inside the Fortune Connect group.

Within the Fortune Connect app, members have access to exclusive information and participate in livestreams regularly held by the top executives in the business world, be connected and communicate with other members and participate in the training sprints.

Members say they feel they're " part of [thecommunity" and that they can " establish real connections" among their fellow members in Connect. The community members who are part of it, Fortune's events provide not just the opportunity to get to know more and unwind from their work for a couple of days -- they act as a chance to solidify connections with a community of your friends.

Naturally, the creation of an environment of community does not necessarily suggest that you should create your own trademarked app. In fact, it is possible to:

• Make your own Slack group to connect with other people within your field (like Superpath's group for Content marketers)
• Join in with other users of this product by way of a Facebook or Reddit group (like OpenPhone does with customers)
• Create community forums to encourage interactions between members (like Atlassian's community for Atlassian customers of the Atlassian product)
• Create invite-only discussions, meetings as well as roundtable discussion (like Superside does for its community of marketing professionals and design experts)

Set your event up as punctual as possible, unique, and exclusive

The past was when "Register now" was a valid invitation to action in event marketing. However it's no longer an option anymore.

With the amount of activities available in the present Buyers who are knowledgeable are taking decisions about purchases only when they're 100% informed and committed to purchasing. If they sign up for an event, they're asking:

• Would you consider this worth the money?
• How much time will I require to dedicate?
• Are I planning to advocate on behalf of my employer in order to convince them to permit me to participate in this course?
• Is this urgent?

In order to convince potential guests to agree "yes" to your concerns, you must position your event as being a time-bound event, unique, and a limited event. You can do this by:

• Limiting tickets' availability in order to create an illusion of
• Having potential attendees be able to join the waitlist or participate in a giveaway with limited entry before launching tickets for sale
• Add a timer to your event registration page to let prospective guests that they'll be kicked out of the line (and the tickets) in the event that they fail to complete their purchase in a timely manner.
• Offering a limited VIP tier ticket that offers the opportunity to enjoy exclusive products at the occasion

For inspiration You can look no further than Web Summit's roundtables, which require attendees to sign-up for a specific number of places that are available according to the "first come, first serve" base. Web Summit asks participants if they'd prefer to "make it to the top table of Web Summit" and warn participants to make their roundtable selections wisely because they can only attend a maximum of three.

SparkToro has also done a fantastic job in fostering FOMO by hosting the SparkTogether Summit. As opposed to other virtual events, SparkTogether sessions aren't recorded for later sharing because the speech given by speakers is designated as private outside of the actual event.

If the attendees do not join the live virtual event, then they'll never know the juicy and unfiltered details that the speakers reveal. Participate or you'll lose it.

Make the value of your party crystal clear

"Make your event's goal evident" could seem like the most obvious advice around but you'll be surprised at how frequently event marketers will focus on the details of their events when creating marketing materials and not highlighting the benefit of their benefits for attendees.

A different way to be free of this habit is ensuring your marketing materials are consistent with the following query "Who are the attendees be who will be attending the event?"

Collision is a four-day conference which covers 20 different technology content tracks. However, on their site instead of focusing on their session subjects the conference is focused on explaining how you become who you will turn into if you attend Collision.

In addition, Collision guarantee attendees to become part of "people and businesses who are redefining technology in the world," but they also provide a list of notable previous attendees, and make clear what you'll get at the Collision conference- namely, networking, information about lead generation, and the opportunity to be seen.

Tell the attendees the impact the event will impact your attendees. This can be done through:

• In this piece We highlight glowing feedback from participants who have been in the past.
• Industry influencers are invited to participate as attendees, speakers, or even media
• Event tickets are offered with limited-time deals, such as the use of the educational or other resources which will enhance the experience for attendees
• It is important that the titles of your sessions are specifically focused on what the attendees will learn from your sessions.
• Answer to the following query: "Who are you going to become following this event?" Discuss the soft or hard skills they can expect to build, develop or improve
• If you have a post-event survey, ask folks what they've learned from the time the time they attended your event.

In the case of social proofing, be sure that you're including reviews by two types of people such as those with connections to your marketplace (and are in the same job title, titles and size of companies in common with them) and people who are aspirational and revered, and influential for the target public. This way, the attendees will be able to view themselves as attendees in the eyes of their peers, while also becoming those influential individuals they admire and would like to be.

The concept of FOMO at events is to take events that are crowded requires an "you should be present"approach, one that highlights the value of relationships which can occur when in community with one another. We teamed along with The Vendry to create an intimate supper club designed specifically for top event organizers across cities like New York, Los Angeles and San Francisco.

Event Experience managers, we're not making investments in our development. We're serving our attendees and hosting stellar events, however, we're in need of an atmosphere that are able to validate strategies, measurements and design of experiences. We created a secure space where people can have honest, vulnerable conversations with other attendees about emerging trends that will shape the events industry.

Stoke attendees' competitive spirits

Most events' attendees are likely to consume the majority of media: they participate in the sessions, hear the speakers and get bags of merchandise. Yes, there is networking but they might also have a chance to ask the speaker a question or two at a scheduled Q&A session. But they generally don't see themselves as contributing participants to any gathering.

Engaging attendees can enhance the excitement of attendees at the occasion. Making sure attendees receive the award or even recognition by your friends could add a fun and lively variation your party.

What does that mean when it comes to implementation? Each every the year Webflow creates Webflow Conf. Webflow Conf that is a place where Webflow users meet to discuss the latest offerings as well as share their experience with each other, and create a network. The Webflow conference isn't just sharing updates regarding their latest capabilities. It keep attendees involved and engaged through the Webflow Awards and the annual Speed Build Challenge during the celebration.

Speed Build Challenge Speed Build Challenge also builds anticipation for the conference about 1 month prior to event's beginning. 16 participants participating in a virtual qualifying round on YouTube. Four of the top four finishers are transported to the conference for the closing competition, which will be broadcast live.

Also, Webflow highlights participants' enthusiasm for the task in their conference testimonials:

To engage attendees to boost their competitive spirit, you can get them involved through:

• Hosting a challenge during the occasion
• Inviting attendees to nominate their professional or a colleague for an award. The award is given at the conference

Make FOMO at every stage of the lifecycle of marketing

Remember that boosting potential attendees' excitement isn't just an event-specific job that concludes when the event starts. It's a crucial component of the overall procedure of marketing. And it's important to discover innovative ways to boost the attendees' excitement prior to the event, throughout, and even following the event. It will all build the excitement to attend the next next event.

In the course of the event, you can create FOMO live using:

• Making sure they're conscious of the advantages that the VIP attendees or those who are higher-tiered were able to enjoy, they'll be tempted to purchase another pass that is even better when they return.
• Sharing live video of the event on social media

In order to create FOMO for the next event must start immediately after the event's conclusion. Don't wait for 6 months after the close of the event to begin the process of promotion to promote your next occasion. Get them involved immediately and keep at the top of your list with

• Giving your attendees the opportunity to time to sign up for your next gathering (you might even provide them with the opportunity to enjoy a bonus for example, a coaching or matchmaking session in the event that they register early)
• Additionally, we'll provide additional resources, tools such as event information, the highlights after the event.
• You can begin to weed out your next event's speakers, sessions and other offerings as the time passes

The conclusion

Are you ready to begin making plans for your next event that will be filled with FOMO? The virtual event platform we offer allows you to easily create custom web pages, forms to register and reminder emails for your event to maximize the excitement of attendees and increase FOMO before the event.

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