The Featured Customer: Maria Killam -
The focus of this month's spotlight on customers is Maria Killam: a decorator hair stylist, speaker educator and true color expert known around the globe.
at the age of thirty, Maria was able to leave her current job and start an enterprise to redesign. Maria describes her power is her understanding of the power of colour and the ways it can create transformation. When she was working on large color samples at an Benjamin Moore Paint Store, she began to notice patterns in neutral tones. The result was her now-famous Killam Colour System.
When the 2020 pandemic was a reality, Maria found herself limited in how she could shop for furniture and other decor items. Convinced that this was something that others who shop for decor items would bump into and she decided to provide her tips and tricks for the online world of shopping.
Through the help of a WordPress website that featured a 'Shopping' section , Maria was able to introduce her new course: Shop Online with Colour Confidence!
Take a look at this stunningly customized WordPress website and be impressed by Maria Killam's innovative use of .
An Engaging Homepage with Multiple Calls-to-action
If you visit the home page of the website, you'll find a beautifully-colored site that offers a myriad of options to get involved or learn from Maria. You can sign up for email updates above the fold, plus several places where you can browse Maria's products as well as explore the courses she offers.
Sell Courses, Courses and Products through a Shop Cart
Maria invites users to visit her shopping cart with the "save my seat" and "join the masterclass" click-to-action button. From there, Maria's site is an outstanding demonstration of WooCommerce plugin. On the checkout page, Maria describes everything you'll find when you enroll in the classes, either live or online to empower future students to feel confident in their purchases.
Since Maria sells multiple products like eBooks and virtual events, along with her courses, WooCommerce integration is a perfect solution. By integrating WooCommerce, Maria can provide a shopping cart experience that lets customers purchase the courses as well as other merchandise within one purchase experience.
Profit from Your Expertise
Maria Killam uses to monetize her expertise which you could too! There's an array of methods to use on your website. What can you do to help you reach your education goals for your company, students or even your products?
Want to take for an experience test? Experience it the course from a student's or course designer's viewpoint with our Demo for free.