The development of an online course that is based on the basic
Check out the case study, and then listen to our whole discussion about Marlene... in addition well in addition well if it inspires you to create your own online course for training (and we're sure you will!) start by signing up at RoadmapTo5k.com.
Marlene Hielema, also famous for her role as an Image Maven
Marlene is an outstanding teacher and photographer. She is also the creator behind the design and layout for ImageMaven.com and ImageMavenVideo.com. Visit both websites to discover amazing videos as well as ways to enhance your images and videos within a couple of minutes.
What are the things I should be aware of before I can start online courses?
Flash from 2004. Marlene was a teacher of photography for her class at the community college in town. She was a fan of being in close interaction with the students. But, she was tired.
It became increasingly challenging for her. It was difficult for her to have a rest whenever she wanted "I did my teaching every day."
Her goal? She is looking to be flexible and also be flexible with her work schedule.
Marlene says, "I want to enjoy my life... my life is way too short. I'd like to go skating! I'd like to take my skateboard by the end the day without having to feel ashamed."
An ambition to be completely available and adaptable led her to develop her own online course of training.
What is the procedure that led her to develop her thoughts?
Marlene went to a couple of online photography workshops and found that it was "clunky." Marlene thought of her own "this should be changed in order to make it more enjoyable."
The plan was to develop her own course. As of the fall of 2010, she launched her first class online, with the help of .
Marlene provides eight courses online. Some of them she has given several times to various kinds of students.
Her classes are generally smaller, inexpensive, and targeted courses. However, there are some more intense in addition to longer-lasting ones (some which last eight weeks or more).
Marlene develops her courses around the questions people send the emails she receives: "I've had this question at minimum 10 times during the last 3 months. It's fascinating to create an educational course on this!"
She is attentive to inquiries people have concerning. In one instance, she noted that she started receiving questions concerning her video content, and asked: Could you show me how I can make the same kind of video?
Overcoming challenges
Marlene says that one of her big issue with the sales process "I'm generally not a professional salesperson."
In the course of time She's found methods of connecting with and instructing her audience, and then insisting on them signing up to her program.
At present she offers the possibility to receive 10 photography lessons in exchange for emails. Following 10 lessons, she'll provide an expensive program.
Although she was initially wary of sales at first, Marlene now says "I teach classes each weekPeople are able to find out what they'd like learn about is appealing then they decide to attend the course and purchase the course."
A successful business model based on the concept of classes
One of the main lessons for Marlene was that the method of learning and the delivery of services (one-on-one consults with clients privately) are both interconnected.
The leads she gets is for personal assistance to customers. After they have completed a class, "people just want a tiny bit of help and are willing to pay on it."
Particularly, students who take videos need help in edits and video production. Students in photography classes will require private critiques and assistance in technical questions.
The last sentence of her speech reads, "My revenue has increased by the same amount through my customers exactly the same way it's increased over classes."
Courses offer tremendous value in a single item and are superior when they're paired with other services.
Marlene can also enhance her service by providing courses. Marlene says "If you choose to work starting with me I'll be happy to assist.
For consultation purposes for consulting, I'll offer the training course for free." Her offerings are attractive to potential customers.
Connections and students
Marlene uses her classes to develop connections with her students, and not just to supply materials. Marlene is aware that there are many occasions when "People do not feel as confident when they are online."
The bonds she builds are created by staying engaged in her classes "I reply to each inquiry and each message."
Marlene claims that the experience has been rewarding and pleasurable for her "I have a teaching background by nature and I am an avid advocate for helping others... It's a pleasure to help people to achieve positive results! I feel like a proud mother every time someone walks in with a short video of the amazing white background I was able to assist in the making of. I'm here to assist those who are angry to get over the anger."
We're eagerly awaiting the next chapter.
In the future, Marlene is looking to increase the quality in her courses. Marlene is planning to "relaunching and revitalising her existing classes, creating better sales pages, as well as increasing the quality of all the classes she offers."
Additionally, she's working on a couple of courses that are based on what is required by the communities in which she's a member of. She says that "I've created courses that were not made of thin air." She is often thinking about the subject of what are people interested to know more about?, and builds courses around those requirements.
She also wants to work together with other professionals in order to develop innovative ways to create new courses. One time she worked with a counselor to make the self-development program"Take time off" Photography to help people take better care of themselves.
Marlene's best tips and advice for getting your online learning start-up off with a bang
1. Do it! Do it!
Marlene says, "My first course only had about 20 students and the class was attended by 10 students, which was incredibly pleasing!"
It's the right opportunity to put aside your excuses and start working. Get started with a program that is risk-free beginning no matter if you're just inviting your friends to sign up to join the program at free!
Learn to get over your obstacles since you will learn a lot in the beginning! Make it happen.
Don't get too focused on perfectionism the first time around. People around you are quite friendly.
#2 Connect
Concentrate on building relationships between students. Keep in touch with them.
If they're convinced that the information they've learned from you can be beneficial and useful and valuable, they'll ask for your help in a variety of inquiries, and you'll benefit from their knowledge.
If they're sure of you, they are able to help you.
Join the forums actively by answering your queries.
#3 3. Show Yourself
Include your personal style and design incorporate your unique style and personality into your classes. Marlene declares, "I act a little goofy on my YouTube channels." As that she reveals the persona she is when she teaches and on her videos, she makes an intimate connection to her students.
It is possible to begin your course today. Begin by taking our online course at no costs. Learn the five steps needed to begin designing and marketing your online course . Start building your online company at the beginning.
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