The Best products to sell online -

Jun 24, 2023

So, you're interested in selling products online. It's an exciting first step to entrepreneurship!

The most profitable companies that operate online and through ecommerce spend their time studying their markets and weighing the many decisions that go into selling online.

This guide's purpose isn't simply to provide several products or groups that are claimed to be the "hottest" merchandise that is available online by 2023.

We'll explore some of that, but we're also going to empower you with the steps to do the research yourself to ensure you stay ahead of developments and competition and create your own profitable niche.

And, of course more important, the top products for you to sell online are the products you can successfully sell online. If you are able to make it work for your preferred products, categories, and niches If you are able to succeed, then you'll be successful in establishing an online company.

analytics dashboards on various social media and data platforms

You want to sell products that are in demand, but in a target market that's not over-crowded. You do not want to compete against huge stores and you'll need the right niche to be profitable and has growth potential.

How can you begin?

For your convenience To be of service to you, this guide has been created to help you learn what are the most suitable products to sell online, to suit your requirements interest, knowledge, creativity, and passions.

Selling products on the internet is easy?

This is a different way to look at this:

What expertise in business and product development, marketing, or online selling do you already possess? Selling online products boils in the form of what you've got about, and what you are able to learn, and how well you can apply the knowledge and skills.

The more you know the more familiar you are, the easier selling products online. Whatever your level of expertise selling on the internet requires a good idea, systems and platforms, such as marketing, and an audience.

Do you think it's straightforward?

It's usually much simpler to start an online firm like typical retail stores, because you have much lower startup expenses, less risk in the beginning, fewer overhead costs, and an increased ability to adjust or pivot when needed.

What's more is that even if you aren't an expert there is nothing hindering you from progressing. This article can be an excellent place to begin!

If you're eager to take on the challenge of selling your products on the internet Don't let a ignorance or lack of experience stop you. Get started today. Find out all you can about. Keep working on your skills and be successful.

woman working on her laptop in front of a bookshelf

How can I become an online seller?

If you're not sure of any product ideas but, identifying one is where you'll start. What do you want to market on your online store? Which industries or products are appealing to you most?

Niche products give you the chance to reach an audience that wants something particular, but isn't finding their requirements met in the major retailers. Niche products also allow your business to appear on the internet, even as a brand tiny online company.

person holding a cat mug in their hand

For example, can a new online store selling coffee mugs be found in the first page of a search on the internet for the term "coffee cups"? No. It's too big and broad of a phrase.

But what about a new online shop selling hilarious and color-changing coffee cups for cat owners? It's very unique and has a huge customer base for this.

So a niche product gives you a place to start with, and allows you to compete with the big online shops right from the beginning.

Have ideas for toys for toddlers? Explore your thoughts and learn how to describe the toys. Are they toys for children? Puzzle toys? Brain-boosting toys? Playthings for families, individuals or groups of children? Toys that are disposable or perishable? Environmentally-friendly toys?

This is only a starting base. The more precise you are able to explain what makes the toys that you offer in your online store apart from just a "toy store," the better audience will be able to attract.

two children playing with wooden toys at a table

So as you look at the different kinds of merchandise you can sell online, don't get too involved in the broad areas.

Make an inventory of the products or ideas that you are interested in. Then, you can begin to explore the internet using techniques we'll discuss briefly in the future, then look for an opening in a specific branch of a larger product category. Reduce it to a small selection of products that are niche. This is the key to finding niche merchandise to market on the web.

What are the most sold merchandise on the web?

When you look up the top selling items of 2023 or another year the pages you come across has a unique selection of goods. That means, nobody really lists the top-selling products in a particular category.

Why? There are a variety of ways of calculating that. Is it best selling through volume? Number of products sold? Most profitable selling through profits? Most profitable selling on revenue before expenses? Most profitable sales compared to other competitors? What is the best-selling product within your industry or in your industry?

Your choice of what product to offer on the web doesn't merely depend on the product itself. It's also about how you'd like to sell it, and who you want to reach -- your intended audience. Let's glance at these.

Methods for selling products on the internet

For anyone looking to start an online venture There are plenty of approaches for building your online presence, finding and managing inventory, and more. There are many options that do not have to be exclusive to one another however, they are all aspects you need to take into consideration.

Below are a few possibilities you have to choose from, and combine to create your ideal business model:

Godin Guitars homepage design

Sell your products through your own online store

If you set up your own store online using a platform like  it, you are able to sell your products directly to customers, companies, or wholesalers, and manage the entire business yourself through your own website.

Amazon merchant homepage

Sell your products through an existing online marketplace

shelves full of jeans in different shades

Manage and sell your own inventory

If you've got the space -whether whether it's rented or in a space you have your own, you are able to store and sell the items you own through your store online. You'll need to have systems for making certain that your products are in stock, and that you don't have so many items in stock that you're prone to getting caught with unsold inventory.

wooden shelves stocked with products

Sell through dropshipping

Each product that sells will be shipped directly from the producer or wholesaler directly to the buyer.

Certain products are compatible when combined with this system, whereas others do not.

mugs with fun sayings stacked on a table

Start a print on demand company

This variation is similar to dropshipping, in which you create a product when someone places an order for it. In this scenario it is your turn to manufacture them yourself, based on the demand of customers, or working directly with a manufacturing company.

items stacked in a warehouse

Create your own products

If you are able to design your own items for sale on the internet, it is possible to do this to ensure quality and cut out intermediaries in order to keep prices low and still make some money. Again, this is simpler with certain products more than others.

men's clothing laid out on a table

Sell pre-existing products

You can also sell products made elsewhere, and you have become the intermediary, selling what you get from suppliers and selling it to customers of your own. It is also possible to alter the approach to create your own brand based upon a trending or pre-existing items.

warehouse full of shoeboxes

Sell wholesale

Which one is more effective? Selling via Amazon or your own ecommerce store?

In general, you'll be happier selling from your own online store as opposed to Amazon or any other marketplace online These are the principal reasons why:

  • It's not competing with other products in the same category in front of yours
  • It will be less stressful to think about the price of the competitors
  • You'll benefit from more freedom in the marketplace. Amazon will change their policies, deny you access and increase the cost of their services with no warning
  • It's easier to build customer loyalty, and an increased chance of building the brand's reputation
  • You'll be able to expand without limit
  • You'll be the sole owner of all your client data (not any third-party website) which is a important asset as it grows

It may be simpler to start selling your products online with a platform such as Amazon due to the already-established infrastructure and higher initial traffic but you'll soon realize that the above advantages of having your own online store outweigh any benefits Amazon offers, particularly when it comes to longer-term expansion.

Who do you want to market to?

Your products, in large part, will determine who your audience is. However, there are additional aspects to take into consideration. It is possible to offer items to customers based on various aspects like:

  • Populations such as age, gender
  • Occupations
  • Life situation -- people with kids, retirees, singles
  • Status socio-economic
  • Ethnicity
  • The location of countries Provinces, states Cities, regions, states

It is also possible selling to business through B2Bthat is, business to business. Wholesale fits in this category although any website is able to sell items to other companies, based on the products they offer.

The market you want to target will arise depending on the products you choose to sell, and it can change and adapt over time. If you're just beginning to get into selling on the internet, you need to make a an informed choice about who your potential customers will be and build from there.

What product has the highest profit margin?

The highest margin online products are non-physical products. Information-based products like memberships, online courses, online coaching organizations ebooks, even memberships require the use of no inventory, manufacturing, and no production. When the product is made, you are able to sell the same item to as many customers as will buy it.

Software products could be added to this group, even though the development process is likely to involve a lot more users than the items mentioned earlier. This pushes higher the cost for production. It also reduces margins at first. However, if the software you develop is successful and widespread, then it is very profitable.

warehouse stacked high with boxes

What are the products I can sell online from home?

As mentioned earlier, you can begin selling products from home more easily with dropshipping since it eliminates the requirement to keep and maintain inventory.

Dropshipping has a number of benefits, including low startup costs, no charges for shipping, warehouse costs, less risk, and fewer staffing requirements. It can also be harder to gain a foothold within the marketplace and it is also less influence over your product.

There is also the option of visiting actual dropshipping providers and check out how they function and the services they can offer.

The two biggest dropshipping supplier sources are AliExpress and Spocket.

Factors that affect product sales and profits

So how can you determine the products you'd like to sell online? Below are a few things that affect how well a product sells and your profits potential margins

Margins

The profit margin for each item is the difference between what is required to produce or secure the product, as well as the cost you will charge for the product. Offering a product at $200, which costs $180 to produce might not be as good a commercial idea as a product that retails at $50, and costs $25 to make.

assorted cookies in a cardboard box

Shelf life -Perishability

The same applies to food items Naturally, this applies to food items. However, it is also applicable to things like the building material, some cosmetic and skin care items, as well as different items. Longer-lasting items might be more appealing to customers, but it also means you can't offer them the same quantity of products. Again -- there isn't a 'right' or 'wrong method to approach this. It's just something you should consider as you explore your ideas for products.

Selling perishable items also increases your chance of having inventory left unsold. If you're unable to dispose of things before they become rotten then you've lost all value of the raw good.

Dimensions and weight

Larger, heavier products also are more likely to cause an increase in storage and management of inventory costs.

man and woman packing boxes for shipping

Consumable or non-consumable

Again, this doesn't just include food. Every product people buy out of can be a great opportunity for longer term sales as your customers will keep coming back to buy more. In contrast, things that people purchase once or just a handful of times during their lifetime.

The life of a wrench is often long until it wears out. Art is a harder area to fill because most people are able to have so much art available in their home. This doesn't mean that these aren't viable niches. This is simply an idea to be incorporated into your thought process as you work out your plan to sell products online.

How do you come up with a product and how do you sell it?

The answer is, in part, on which type of online business model you prefer.

Dropshippers don't have to maintain inventory, or even create products. The products you sell are already in existence. It could be necessary to create the brand, and you will certainly have to create your marketing plan and an online store. But you don't have to think of actual product ideas.

workers standing in a warehouse

This is likely true also for wholesale sales. If you're looking to partner with wholesalers, you could become a link in the chain of businesses that require these products. So, there might be a huge wholesaler in another country that has a huge warehouse of a product.

It is possible to purchase their products in large quantities, mark it up, then become a wholesaler local for your state, city province, region, or state.

In addition, it isn't necessary to develop a product with this approach.

Print on demand companies does not create the canvas to showcase their merchandise, however they'll be making the design that will make customers or companies desire to purchase from them. In this instance you must have the creativity to develop your own unique style, design, technical skill, or the kind of customized service you're offering.

blank white t-shirts for customization

You must also know the best ways to connect with suppliers who will provide 'canvases that you can use for your merchandise such as shirts notebooks, pens, mugs and water bottles, or whatever else you wish to sell in your online store.

If you manufacture your own items The answer is a lot more complex. If you are making food, where do you get the ingredients, in the event that you've developed recipes already? If some other product will be required, you'll need to locate the raw materials as well as develop a manufacturing procedure.

If the product you are selling is software, or a digital product of information, you have to program the product, then write it down and then design it.

Before you come up with a novel product -- particularly one that has higher initial expenses, you might be thinking about doing a market research to see whether there is a interest in your product. We'll talk regarding market research.

What are the best ways to determine what products are in demand in other online stores? There are four ways to discover the most popular products

Google Trends is a useful tool that allows you to access the thoughts of the people who use it. If you have a list of potential product ideas in mind, Google Trends can be used to look up specific keywords to see what kind of interest is there for those kinds of products.

It is also fascinating to see how it is possible to draw conclusion and get inspiration from consumers' searches vary more generally. In this case, Google's own analysis of 2022 trends offers some definitive findings:

 People are travelling

The number of searches related to travel is increasing as people continue to make up for lost time lost during the epidemic. For example, searches on the "best travel pillow" increased by 155 percent, "airline reviews" 70 percent, and "best credit cards to travel with" 30%. If your product is utilized in conjunction with exploring and travel, or you can make it appear so the case, then you could benefit from the increase in the interest.

 People are feeling the impact of the economic uncertainties

On the other hand, consumers are also increasing the number of searches relating to savings as well as stress management. The economic future remains uncertain and many are making plans accordingly. "Cheap alternative to" was a 30% year-over-year increase and "how to cut costs" saw an increase of 50. Similar trends were observed for search results related to stress management, while burning out symptoms saw a spike of 85percent.

If you're planning to launch your first online shop, or planning to expand your presence already in years to come, be sure to read Google's research on how retail is changing in the near future. It describes how customers are searching for products across various channels and shedding brand loyalty for individualization.

To use Google Trends, after you reach the main page start by selecting the Explore tab. After that, type in a area or another search term that is relevant to your idea for a product.

Google Trends dashboard

In this case, for instance, when you search for "yogurt" in Google Trends, it shows interest in yogurt based on location. It allows you to filter the location from states up to major metro areas and cities, and find which places have shown an interest for yogurt with the greatest. This sort of information might be valuable if you wanted to concentrate on certain areas the beginning. Find the areas where there is the greatest demand.

related queries from Google Trends
Common terms

Next, it will show related queries that have high search volume. For yogurt, Google Trends listed things such as 'greek yogurt' or 'frozen yogurt'. These are the most popular search terms related to the category of product.

rising related queries from Google Trends

There is also the option to choose "rising" search volume to see what terms are gaining the most attention recently. In the case of yogurt, the most trending search terms were "coconut cult Yogurt, 'yogurt bark,' and a handful of others.

They represent what's considered to be as cutting-edge in the dairy industry. And you won't likely discover them in the grocery store. The terms 'rising' give you emerging items that are beginning to catch on.

They could be great products to sell online, and you could enjoy the growth when the product gets more well-known. These could also pose a risk though, if the fad isn't able to last long enough.

related topics from Google Trends

Following, Google Trends will show you related topics. These are words that don't include yogurt, however, they are connected to it in some manner for example, 'protein'nutrients.'

Here, you're looking at possible ideas for new products, or for new market segments that could be interested in items from your eCommerce company.

The Greek yogurt boom of the last decade probably relates in part with the growing demand for protein alternatives that are high in nutrients. Therefore, it appeals to specific type of customer. What else could be interesting to them other than the yogurt?

2. Make use of Amazon

There is a way to utilize Amazon for selling your product without Amazon. A lot of their information is right there for all to see and utilize it to study trends and popular products as well as groups.

Here's how to find products that you can sell by using Amazon sale data:

movers and shakers category on Amazon

Shakers and mover

Begin by going to the Amazon Movers and Shakers section. It lists the products that generated the biggest growth in sales over the specific timeframe. This is similar to 'rising' queries in Google Trends, except now we're looking at actual products, not search terms.

Examining the top major players and shakers of the duration of a single day might not be very important, as these lists will change constantly. But if you checked in daily for several months, choosing just a few products that you are interested in then you'll start to notice trends and patterns.

Does any brand or product always show up? What do the holidays and seasons affect what items are featured? How about news stories?

Amazon movers and shakers

Subcategories

Another option from the same webpage you can click on the main category of the product, such as "baby.' A New set of headers will appear with subcategories to "babies," like strollers, nursery products, clothing, and toys. If you click on those category, you will see the categories broken down further.

You can use this to narrow down your search to specific product descriptions and categories similar to what we discussed earlier in we discussed color-changing coffee cups to cat owners.

What are you doing here?

Find out what's on sale. Study their packaging and the brand names. Review product and marketing descriptions. Read reviews, and see the things that buyers love about the products and also the areas where they're not meeting their expectations.

If you are able to identify the ways the products you've chosen to sell aren't serving customers -- missed opportunities -- you may create items to market on the internet that address those unmet needs.

Best seller ratings -BSR BSR

Amazon makes use of a measure known as the BSR in order to let both buyers and sellers get a better idea of how well these items sell.

So this gives you a sense of how much you may be able to sellat Amazon at the very least. But, of obviously, you need to be cautious with information such as this because it's dependent on several factors such as pricing and product category. These sales won't just "happen," because you selected the category.

You do however get pretty good handle on the demand for these products based on their BSRs.

The main categories of products which are always in high demands on Amazon are kitchen and home, health and personal health, outdoor and sports as well as beauty.

3. Tap into TikTok

TikTok has grown to be so valuable for consumers that they openly embrace their finds through the highly-popular tagline #TikTokMadeMeBuyIt -- this currently has more than 50 billion views. The site is full of fresh ideas, and a great place to start your research process.

TikTok also has some amazing sources for businesses. It is possible to view top items and filter results based on the location of the product, its category or categories, among other things. You can also use the search feature to locate more precise results.

TikTok is also offering a brand new insight portal that details behaviors by the generation, place of work as well as other factors.

The system syncs inventory from your store using TikTok for you to help automatically design ads without the requirement of a skilled designer or a video team. Advanced tracking pixels can assist you in maximizing your profit from advertising and identify a customer who is eager to buy your brand new product.

4. The results will guide you.

In addition to other sources like Google Trends and Amazon, you can start by using basic queries for search engines and let your research guide you.

Check out sales figures that relate to the product category of interest. It is important to check the sources and dates to ensure that the information you're reading is current and reliable, however, there are stats on just about anything which can assist you in finding the latest products on the market. If you get specific enough and specific enough, you'll discover good information.

In the example above, the search for "kitchen sales figures" will turn up lots of results, but they isn't very helpful because the term is so broad. Do you see the reason why having a clearly defined and profitable market is important? The topic comes up time and over again.

woman working on a laptop

You can instead look for more narrow terms such as "food storage containers sales figures". You can substitute "data" for 'statistics.' That narrower term is more appropriate for people who are looking to sell these types of products.

So a good strategy is to first use Amazon to discover more narrow product categories. Then, search online for sales statistics using those words. Find out where it takes you.

There are also industry sites and associations in your chosen industry or that are relevant to your intended audience. They'll often sponsor reports and research that can be used to help you explore your products.

What are the best ways to conduct market research?

Trends and statistics are just one part of market research. There's a lot more to learn about.

What kinds of subjects could you research? Below are a few suggestions:

  • Demand -- Use Google Trends and BSRs on Amazon to get a sense of this
  • Market size -- sales figures and queries provide some idea on this.
  • Indicators of economics -- What is the income and demographics that your offerings appeal to?
  • Location Google Trends again can help when you want to market to specific locations
  • Market saturation -Is there already too much competition? Are there alternatives? alternative?
  • Pricing -- What are customers paying for services that are related to your concept?

Qualtrics recommends conducting research in any of the following subjects:

  • Customer -- present or previous behaviour of customers
  • Company -- your product, service, marketing strategies, pricing, etc.
  • Competition -- the effects of your products on others in the market
  • The entire industry and where it's heading and where it's been

What are the best ways to research subjects similar to those? It is possible to conduct two types of market research, namely primary and secondary.

team meeting around a table

Do primary and second market study

Primary research is any research you can conduct by yourselfin actual surveys, interviews products, testing of new products as well as focus groups and various other techniques of gathering data.

Secondary research includes the data you already discover and then use. Therefore, looking online for sales figures is secondary research. Also, a look at websites of the government, like the Small Business Association that has a variety of data.

You probably noticed immediately, secondary research is much more straightforward, while primary research will be more useful because it'll be specific to your particular product concepts and objectives.

Hotjar published a good instance of primry research that includes the case study from a company who did research on one the products they have in their portfolio.

The experts suggest five questions you can ask when you are able to talk with people in the course of your research:

  1. Who are you and what do you do?
  2. How do you plan to spend your day?
  3. Are you a buyer of the same kind of item or service?
  4. What issue were you trying to solve or what purpose did you hope to accomplish through that purchase?
  5. Recall the time you decided that you had solve this issue or reach this goal.

The question can reveal the thought process and motives that drive purchase decisions.

Moz homepage

Find out about competitor traffic

A different method for conducting market research could be by using SEO tools such as Ahrefs, Moz, or Buzzsumo.

You want to know which websites get traffic from search terms and Keywords that relate to your product suggestions and category?

They will provide you with. You can see actual data on clicks and impressions that are related to all kinds of terms in search, in addition to PPC advertising data your competition may be using.

In simple terms, an impression happens whenever a search result is displayed in response to a query. And a click is when the user is able to click on the result of a search. Therefore, impressions always rank more than clicks. Similar principles apply to PPC (pay per click) advertising.

This sort of information is valuable for many motives, but not all of them are related to market research. In this case, for instance, you'll learn some information about your competitors and the competition for attracting organic or paid visitors.

You'll also be able to gain insight into what potential clients are looking for and click on. The search terms you'll find seem to get a greater response. That indicates demand.

It's important to note that these are paid services. But if you're just beginning and don't wish to spend too much, you could subscribe for just one month, complete all the initial research and then cancel.

shelves in a store with packaged food items

Okay, so do you require a few samples of products to sell online?

Remember, any list attempting to present the best products to sell online is only a summary. Therefore, the most value lies the information you've already learned and how you can determine what makes a good product for sale, and how to spot patterns, evaluate the various options to sell online, and all the rest.

But there are also broad internet-based selling trends that tend to remain consistent in time. If you're able to recall, Amazon reports consistently strong selling of these categories:

  • Kitchen and home
  • Health and personal medical
  • Sports and outdoors
  • Beauty

Here are a few particular examples:

workout clothes stacked on a table

Formwear

It is becoming more popular. Contrary to many fashion trends that are short-lived, shapewear serves a practical function. It's created to be comfortable and stylish while helping people feel better about how they look in their clothing.

The material used for modern shapewear is lightweight and easy to carry. Here are some of the choices that fall in this class:

  • Control is slipping
  • Leggings
  • Bodysuits

It is for some sporting wear and is worn in the gym, or when exercising outdoors. Its versatility and practical use makes it an essential item in modern apparel.

granola bars on a white background

Health and wellness

Most consumers will spend a little extra on organic foods and locally-sourced or produced on farms.

Some shoppers also seek foods to meet special dietary needs. These shoppers may favor low-fat or nutrient-rich vegan, or Keto options.

Here are a few examples of fitness and health products:

  • Supplements to diet
  • Multivitamins
  • Protein shakes
  • Energy bars
kitten playing with pink toys

Pet accessories

A little over 70 percent of U.S. households are pet owner. The market for pet products online is an ongoing, stable segment because we have to replace their toys regularly and other accessories in addition to food.

  • Pet beds
  • Brushes for dogs
  • LED dog collars
  • Playthings with teeth
kitchen with stove and backsplash

Kitchen and home

The shelf's life could be longer but we want to find innovative ways for cooking, organizing and store things in the kitchen.

It is possible to count on a steady stream of buyers when young people leave the homes of their parents to get married, establish families, buy the first or second home, and start their new lives.

Through until retirement and beyond kitchen and home equipment, accessories and storage alternatives are always in high demand.

A few examples of home and kitchen products comprise:

  • Non-slip kitchen mats
  • Silverware sets
  • Drawer organizers as well as cabinet organizers
  • Drying racks
  • Dustpans and brooms

Are you ready to begin selling online through your own e-commerce business?

provides all the tools you will need to start your online store so you can offer products and begin your own business.

It seamlessly integrates it seamlessly with WordPress It also comes with a whole range of plugins and extensions that can help you with selling online, marketing, payment processing, coupons and offers, accounting, SEO, as well as other tools that can help you operate your online shop.