The best hybrid event examples from 2022
It's no wonder why the majority of professionals in the field are planning to adopt hybrid as their go-to event format after in-person events begin. Our community recently took part in a poll on LinkedIn and found that the vast majority plan to produce online events (38%) and hybrid occasions (38%) and only 6% are planning to create only in-person and upcoming events. Hybrid events offer flexibility while helping to ensure compliance to local regulations for health and safety. greater intimacy in-person events.
In this post, we'll talk about the characteristics of the hybrid event as well as get some insight from the top hybrid event examples of 2022.
Let's take a dive!
What would a hybrid event look like?
An event that is hybrid is a main event that offers two distinct, yet connected experiences. The common connection between live and online attendees makes for the content of the event. The hybrid method can complement the event format, which includes trade events, conferences, shows, or seminars.
- On-demand and live event media. Live content can be used in the same way as a live television broadcast. Event planners can upload recorded video that guests can view in any moment.
- Polls & live questions. Polls and live Q&A help remote audiences feel as if they are present in the room, with speakers and can participate just as effectively as an in-person participant would.
- Rooms for breakouts. Streaming breakout sessions at the event allows online viewers to be part of the action.
- Tools for networking. Chat functionality, video, profile creation and 1 to 1 meeting sessions help both in-person and online audience members meet.
The most successful hybrids of 2022.
Once you've learned the basics of the hybrid event, what are your options? How can you produce a great one? Here's a look at some of the best hybrid events yet to help in putting your hybrid event in motion.
Inbound 2022
INBOUND, powered by HubSpot INBOUND, powered by HubSpot, brings together thought leaders from around the world in marketing, sales customers' success, marketing, as well as revenue operation. The first hybrid event of their kind will kick from September 6th to 9th, 2022.
In-person as well as virtual tickets on offer, INBOUND is ensuring that remote audiences will have a dedicated experience of their personal.
Virtual attendees can get access to exclusive "Digital Only" material, specifically designed for ticket holders who have virtual tickets. Content on-demand will be available for one year and accessible within 24 hours of the final day of the festival. Not to mention all audiences are able to join within the Inbound community for meeting ups, social gatherings and chats.
If you are considering events that are hybrid, the presence of a community is necessary for the event to thrive.
B2B Summit North America
B2B Summit North America is the top event that brings together B2B marketing and sales managers to help empower their strategies for business. The hybrid event took place on the 2nd of May 2022, at Austin, Texas and featured breakouts, networking with peers and inspirational keynotes that were open to everyone who attended and participated regardless of their place.
In the case of those who participated online they provided a guided platform orientation that not only ensure that participants were comfortable getting around the venue, but to also help participants maximize the experience. It also included a digital sponsor marketplace in which collateral from sponsors and the opportunity to engage were available. In-person participants can enjoy private 1:1 sessions with experienced analysts are a great way to talk about top business issues in addition to other advantages.
People from far away want to see every piece of content that your event has to offer. The placement of content in the same place as sponsors encourages engagement, as well as, obviously, making sponsors satisfied.
Gainsight Pulse Everywhere 2022
Gainsight's Pulse Everywhere kicks off its next hybrid event on August 17th , at the Moscone Center in San Francisco. The veteran hybrid event offers both in-person and virtual ticket options. Every ticket holder will have access to the latest research on customer experience as well as community and latest trends in the field. This event is jam-packed with knowledge to assist their attendees understand the top practices and techniques for creating top-notch customers experiences.
Expect virtual networking opportunities planned to replicate the in instant conversations which occur at in-person events. And in the case that you need to convince your boss that you must attend in-person you can download a simple template available to download and show the worth of your event to your boss.
#FinCon22
#FinCon22 will launch their experience in September Orlando, Florida. The digital marketing event to help personal finance creators create content will go to the next level for in-person network meetings. This year's event includes a main hub at World Marriott Center that includes networking opportunities at meetups as well as lounges, booths at exhibits, live sessions and roundtables as well as other events. While the majority of FinCon's events are geared towards in-person attendees tickets holders with specific passes will have access to on-demand event content and recordings after the event is over.
In evaluating your occasion, ensure that you focus on features that promote connection between attendees who are in person as well as online. Also, think about where you can monetize the content you stream.
Empower Conference
One of the very first large hybrid events to be held this calendar year is the Empower21 conference. Both in-person and virtually attendees have access to a digital event platform. Attendees could interact with each others, check out the agenda, the speaker's information as well as other information. If attendees were in person, safety guidelines like mandatory masks as well as social distancing had been set in the place.
This hybrid event proved that organizations can provide effective and secure in-person events with the help of health standards. Empower Conference Empower Conference returns in-person to the Irving Convention Center on February 28thof 2022.
TwitchCon
It would be no surprise if Twitch is the streaming online platform that connects gamers to each other is solely focused on online user experiences. However, Twitch recognizes the importance of a mixed experience. For several years, TwitchCon featured live entertainment, music, panel sessions, meet-and-greets, and tournaments. By using their platform to stream live content, TwitchCon fans get social interactivity as well as seamless engagement with all live aspects of the festival. TwitchCon is hosted at San Diego and is scheduled to be held on the weekend of October 7 to 9, 2022.
Apple's Special Events
One of the best examples of hybrid events is none other than Apple Special Events. As long as it's been recorded the special events of Apple have been live streamed to people around the world to showcase the most recent Apple technologies, products, and more. In 2019, a crowd of 1,000 people and two million remote viewers watched Tim Cook unveil products like an updated iPad as well as a new Apple Watch, and the cutting-edge iPhone 11. Though hybrid has since expanded to more kinds of interaction with the audience, reaching 99.95% of a company's whole audience at one event isn't a small feat.
WEC Grapevine
One of the largest association for event and meeting industry was a pioneer in hybrid technology in 2021 . It is important to note. WEC Grapevine ran a 5 day conference in person with twenty or more concurrent sessions and an attendance of 1739 total. It was the in-person attendance of 608 and digital participants. MPI determined to demonstrate how to safely bring back business meetings and events. This hybrid event proved to be a huge success that it also was launched with Las Vegas in June of 2021 offering both the in-person experience as well as a digital experience. Both were 100% live, happening simultaneously and allowed attendees to take part according to the best way for them.
Social Media Marketing World
The most popular hybrid event among influential social media users are an event called the Social Media Marketing World event. The in-person aspect takes place in San Diego and offers high-quality information to motivate social media professionals who are prominently featured on social media social media platforms. The virtual component allows for those who are not in San Diego to participate of the same information electronically. Registration is a clever process and empowers attendees with multiple ticket tiers to maximize their reach. Tiers range from 100% virtual, on-demand video access and access passes for all. All-access provides live on-location access to all keynotes, sessions, recordings as well as other.
In planning your event that is hybrid take into consideration the various tickets and levels that are targeted to the audience you want to reach and provide a curated event experience.
The New Yorker Festival
The well-loved New Yorker Festival is back with their annual celebration of information, politics and literature, films and music, art and popular cultural. This year's event includes an array of virtual live streamed events and in-person occasions across New York City. Furthermore there is a New Yorker Festival includes tickets to "Dining in Events" which features curated meal delivery for New Yorkers attending across the five boroughs and a virtual conference with the chefs who prepared the food.
In planning your next hybrid event, look to incorporate exclusive experiences that combine virtual connection as well as some face-to-face interaction.
Hybrid event FAQ
What exactly is the definition of a hybrid event?
An event that is hybrid is a single event designed for two different audiences. What makes an event that is hybrid is the fact that both audience members share experiences that are connected and event content through the use of a digital platform. What are the different kinds of hybrid event?
Every event that is able to be conducted both on-site and online, is an event that is hybrid. Hybrid events are also a great solution for attendees who can't attend in person due to health or safety reasons and have a budget that isn't enough for travel or the space isn't enough. Why are hybrid events the future?
Future hybrid events can host a live crowd in person, while the large global audience will be able to take part via virtual. That means that we're experiencing a predominantly digital future in which measuring behavior of online users will form new benchmarks for success in the near future.
Make sure to wrap it up
Here are a few final suggestions to think about while planning a hybrid event
- In-person attendees will thrive by the experience aspect. Make sure to offer exclusive experiences in person for attendees. Consider hiring musicians and live entertainment to enhance the physical aspects of your occasion.
- Let attendees choose from a range of tickets. Let attendees decide what they would like to do. It will help them feel less hesitant in the venue, but potentially enhance their participation according to the method they select.
- Employ a production staff. Working with a professional AV team and event agencies help for smooth execution and seamless development.
- Be aware that there is no rule book. Hybrid requires an infinite amount of creativity. Do not be afraid to try new ideas and extend your knowledge of early experiences.
The first version was released on September 13 2021. The update was made on May 18, 2022.