The art of event recap video
And before you know that, your weeks of preparation will be over quickly On average, businesses need 3 to 6 months to prepare and promote an event that is small in size. Creating event recap videos are one way to ensure the content you created is available even after the event is over.
Video recaps of events are ways to boost branding awareness, advertising the next event, and reaching out to a larger intended audience.
In this post we'll discuss guidelines, best practices as well as examples to help you create videos that are shareable which not only aid people remember what was memorable but also encourage people to join the next event.
In this article
- What exactly is an event recap video?
- Why you should create and distribute event recap videos?
- How to make and distribute event recap videos
- Event recap video best practices
- The wrap up
What exactly is an event-recap video?
The videos of event recaps are typically between one and three minutes in length. They're designed to give viewers a clear idea of what the experience was.
The edited videos are coupled with brand-new graphics as well as music to provide a memorable snapshot of the day. Here's an instance from 's event which was held in conjunction in collaboration with The Vendry in Los Angeles.
What is the purpose behind creating and distributing event footage of recaps?
Recap videos help marketers capture the essence of an event. People can replay the event while those unable to attend may feel motivated to join next time.
Event recap videos also help your event production budget go even further, ensuring that the event will continue to delight, educate, and delight following the closing curtain call.
Increase your ROI while creating evergreen material
After months of planning, you don't want the event to go unnoticed as soon as it's over. Videos of recaps can help increase your event's exposure and ensure it remains at the forefront of people's minds.
It's also a method to reuse event videos to create evergreen content, and gaining more value from the initial expenditure. Use event recap videos to create web-based articles, newsletters and future promotional campaigns.
Maximize the impact of your event, and boost the number of people who attend
If you share videos from your event to a larger population of people who couldn't attend the occasion. The people who didn't get to take part or were not informed about the event could still experience its highlights, get an idea of its value, and perhaps convince them to attend the next edition.
The increase in engagement could be the cause of conversions, such as subscribers, event registrations or sales.
Latha Youngren, the CMO of event control software Tripleseat Tripleseat, claims that the video recap of the annual event, EventCamp aids them with multiple marketing strategies and also for promoting their company culture.
"Beyond the content of the recap itself The video also serves different reasons. It is used to promote next year's EventCamp through email, on social media, blog posts and other paid-for content. It's a great method to demonstrate our commitment to customer services and corporate culture when seeking awards for events."
Let your event be a success. event
Recap videos provide a visual representation of a successful event. By showcasing attendee testimonials or positive comments, as well as an overall positive vibe of the event, marketers will be able to convince people that there is worth in their event. Anyone who hasn't participated in the past are able to experience what they've been missing from.
How can you make and distribute event recap videos
A captivating footage of a recap of the event is in the preparation. Know what story you want to tell and to whom prior to creating. Then, create a well-thought out distribution strategy so you can get your message in front of the people you want to reach.
Create your recap video in advance of the event has wrapped up
Before the event, make a clear plan for capturing important moments that you would like to be able to add in your review video.
Latha of Tripleseat says that the key for a great video recap of an event is a lot of preparation. Before the company's annual conference begins, they know what they want to do for the post-video content.
"At Tripleseat, the planning starts well before EventCamp starts. We decide on the type of images we'd like incorporate into the video, the most appealing places within the venue, high-profile speakers, and the reactions of attendees", she says.
"We contract with a local videographer. We brief the videographer on what we want to shoot, the vibe of the background music, the length of the project, as well as deadlines."
Choose your audience of choice and your key message
An event recap video created for past attendees may look differently than one intended to encourage future attendees to sign up. Before you begin filming your videographer decide on the goal of your video and its target audience.
Is it a highlight reel or social proof? Or a teaser to show you next year's events, or something else? If you are clear on the purpose you intend to communicate in your recap video it'll be much easier to build your storyline.
Nebojsa Savicic is the co-founder and CEO of video automation software Plainly, says the event video recap should help viewers feel as though they were there.
"You have to come up with a plan. Think about what you want viewers to learn from the video. Are they looking for the best of the show or the main speaker or a behind-the-scenes look? When you've got a clear concept of what you want to achieve, you can start mapping out your content for the video."
If you want to help those who attended your event in the past remember it It is possible to include key insights and highlights from Q&A sessions. But a teaser designed to encourage future sign-ups may feature more testimonials or videos of the general atmosphere of the event.
As an example, Snap uses their event recap video to build excitement for their latest feature releases.
It is formatted according to specifications for the channel
How you format your video will depend what distribution channel you make use of. So, think about the vertical or landscape layouts work best on the platform you choose.
Create a distribution plan
Creating a distribution strategy helps increase the number of people who view your film. Prior to publishing, list out all your channels that you would like to make use of to market your video's recap. Post it on those places in which your viewers are most likely to visit.
Presently, 60% of marketers make use of social media for driving event registrations -- if your target audience spends time on social media, it's a good idea to post a summary video.
Latha Youngren shares the process by which Tripleseat posts the video to multiple places in order to increase its reach.
"We release our recap video in follow-up emails to attendees and publish them in multiple social media posts, ask employees to spread the word to their networks, or embed it into a recap blog post, and also on our EventCamp site," she says. "We include a tag for the attendees and speakers featured in the video so they're conscious of the video and are able to show it to their network."
"We optimized the video by using keywords like 'marketing conference recap,' 'industry insights,' and 'networking success. We then transcribed the audio, designed an SEO-friendly landing page for our website, and included the video in an engaging blog post" she explains.
"Our recap video became viral, creating buzz within the marketing community and attracting thousands of viewers. The video increased the visibility of our brand and established us as a thought leader and also resulted in leads." Maria Harutyunyan, co-founder & Director of SEO at Loopex Digital
Time it right
How you publish your summary video is based on the goals you have set. If you want to engage with recent participants and remind them about the event's key learnings and highlights, you should try to publish your video shortly after the event to ensure the video is fresh in their minds.
If your aim is to get people signed up for your next event within three months, post the video in the weeks prior to the occasion.
Event recap video best practices
Are you ready to make an event-related video? Make sure you follow these 3 top tips before you get to work.
- Make it short and sweet
Your event recap video is a short summary of all that happened, it is not a blow by blow account of all the events that took place.
Take note of the viewer's duration and their attention span. For instance, Nexus created a recap video of just two minutes and included perspectives from Industry thought-leaders who attended.
If you've got leftover footage, you can repurpose it into social media posts or other promotional videos and save on your video budget for production.
- Incorporate social evidence
Integrating social proof into your business will help build the trust of your customers. In the event that potential customers see positive experiences recent participants enjoyed and enjoyed, they are more likely to sign up to attend your next occasion.
Online business community The Tweak Your Biz, includes social proof in their recap video in which they ask speakers and attendees to write about the highlights of their experiences.
- Showcase big names
If you hosted any well-known brand names, thought-leaders in the industry or influential people, you should feature their names in your articles. This is a type of currency on social media that could make other readers sign up for the next issue.
There's also the bonus that if you tag these people or their brands in your content They may share the video with their followers, expanding your reach.
As an example, the artistic festival SXSW is a well-known festival for TV and film personalities such as Robert Downey Jr, Elizabeth Olsen, and Eva Longoria in their daily report of the event.
Questions about recaps of events 1. What length should an event recap video be?
A video of an event is expected to last within one or three minutes. It ought to be closer as a highlight reel, but not as long as the full-feature film. 2. What are the benefits of video recaps?
Videos of event recaps have many key benefits including:
- Increase the visibility of your event
- Enhance the value of your event
- Inspire new participants to sign-up
- Create trust among your target audience
The wrap up
Event recap videos can help people who didn't attend feel part of the experience and inspire them to sign up next time. It's also a method to ensure that your material is available for participants long after your event is over.
From highlight reels to attendee reviews, video recaps of events will help you promote your event to a wider audience. Use these suggestions and examples in mind to showcase the highlights of your event, build social proof and boost sign-ups.