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Amanda Northcutt, founder and chief executive director at Level Up Creators. Level Up Creators
"The majority of my life's work is comprised of happy accidents," starts Amanda Northcutt the co-founder and CEO of Level Up Creators. "My journey has been extremely unpredictable and not linear. But, this is the norm for most people. It's not uncommon for us to end up in the exact spot that we're expected to be in the event that we're consciously and strategically."
The family jokes they never talked to her before my brother entered the university. "My brother's an extremely well-known lawyer, but he took up every inch of airspace inside the house. The time he went to college was when I was 14 and was nearing the time to go to high school. I came into my own when that space was available inside the home."
Amanda's first position was in the shoe store. "Everyone thought I'd be a failure because I was very shy. I came out completely from my shell and soon I was selling shoes in a blaze of glory and breaking records in sales across the nation. It was amazing! I discovered my love for business around the age of 16, and I felt certain at that time that's what I wanted to pursue."
In the following years, Amanda went to university and linked up with a fellow student who was launching a website and needed someone to sell ads on the website. "This was 2005, and advertising online was similar to banner ads. It was like selling gas! I heard the word "no frequently" and pushed over any fear of selling my products to customers quick," she recalls.
And then being tossed into the water.
"I gained my expertise from being in the deep end," she continues. "I took that one sales into a larger sale at a relatively new firm called TexAgs.com which led to me working there for over a decade. It was there that I truly learned business." At this point she came up with the model of membership that regular revenue will bring value, increasing and raising LTV and also selling sponsorships.
"It's no longer just a tiny, cute site. It's the biggest student-athlete fan website around the globe. It was my second time working on the website, and was a total blast." she says with a smile. "I was taught how to manage and oversee employees. It was at this point that I was fascinated by the idea of membership and recurring revenue. This was 2005. Within the next few years, I'll be there for more than 20 years. Amazing how quickly time passes!"
The business attracted thousands of patrons who paid $33 a month to get information regarding Texas A&M University sports teams. "We have also broken the process of changing banner advertisements to sponsorships (brand agreements in contemporary terms). The companies were trying to get their message out to our readers and we allowed them to use very specific access points, which were able to be tracked and made an impact for these businesses," she says.
Amanda took the idea and created Northcutt Media, using the sponsorship model, which they honed at TexAgs Then, they added other websites in the United States. "That was my first business at the age of 22. old. It was a great opportunity to travel a lot and such things."
After a few years her illness, she started to decline. "I required some time off, but also dial in towards a healthier way of life," - Amanda needed to change the balance of her priorities in life, that included her husband's the health of her son and.
Amanda has begun to write about her journey to health in more detail and plans to expand her sharing. Amanda has discovered that women who work in high stress jobs are more likely to suffer from an autoimmune disorder or similar. "The greater the risk, the more likely to lead with this kind of attitude," she says. "Every when I speak up about my experiences, someone is new and comes into my life, texts me asking, 'Hey, would you like to chat? It's wonderful."
Amanda changed her guidelines. "I had to be mother to my children. I had to be the person with the responsibility of my health, and I desired to become an expert." In an attempt to restore some discipline to her career, she along with her husband decided to sell their business partner from member Up and took over the business and operated it as a consulting firm.
"I loved helping members run businesses that covered all kinds of topics. This was something that people do never even consider, but if they were living in the universe, and you know there's a place for each kind of subject, and that there are people on the web who would be interested in what you provide." After an extended period within the niche of membership, she switched to part-time directorships at several SaaS companies around the globe.
With this more balanced life, Amanda reduced her work for 20-30 hours each week, but she wanted to become "extraordinarily productive" in every company she worked for. Amanda left Silicon Valley at the end in 2022 to start Level Up Creators: "I determined to take what I learned from my experience in the B2B industry, but primarily in the SaaS industry, and put it into the hands of creators - especially women.
"I'm keen to help women build the wealth cycle that will last for generations and make use of their expertise by providing immense worth to their communities as well as those who are influenced by them. be compensated in kind."
Level Up Creators offers services. Level Up Creators
What exactly is it that Level Up Creators does? "We're looking to boost impact and income specifically for female creators. Ich am convinced that I've gathered the most skilled team of entrepreneurs around the world,"" she says.
They aid people to determine where they are, what direction they're taking and what's preventing the way to get there. They can then devise the ideal way to break down the barriers to get you your desired direction to go in. "Our ideal situation is when you've got followers gathered around a important topic - and you have more than 50,000 followers on social media and over two thousand email users."
"When you contact us, I'll probably have you answer about 100 questions at first," says Amanda. "I'm constantly trying to figure out before I'm able to be able to comprehend." Amanda collects both qualitative and quantifiable data about a creator to ensure they are able to assist them in determining their choices.
"We want to assist experts in the field develop an entire product line. We'd like to to create lead magnets. Then, a course maybe a masterclass that is three part or something similar. Then we'd switch to a recurring income product. This could be one-time fee of $49 or $179, or an annual membership for $249."
As time goes on, Level Up Creators would move clients to group coaching, which will bring more recurring income levels. The time comes that "you have the ability to provide consistent high-quality and repeatable service that is on the mark for the followers you have as well as customers" she adds.
The Level Up Creators team - image (c) welevelupcreators.com
This is how she assists people to develop their creative mindset. "Oftentimes professionals in their area of expertise are reluctant to make brand-related deals or create products and request that the public buy their products. My aim is to help educate creators about the fact that they're in an exceptional position to deliver something more valuable than the value that can be offered by social media for free.
"We all want to be respected and have power relationships, love and respect - foundational desires," she continues. "We think that we're linked to the artists that we admire. We are able to access a wealth of knowledge about their lives and we would like to be as successful as they." Amanda believes that when people offer us the chance to develop more than they do It's an excellent opportunity for them to market items that are valuable and assist followers in achieving their goals, resulting in "a virtuous cycle of value".
"We have a greater affinity for creators than we do those huge legacy companies because we're chatting with a person, not the logo. The first goal of ours is to say, 'It's okay to make money selling things because consumers would like to buy what you've got.' We don't do poor sales or marketing and we do not work with those who don't provide real value to their communities. Like table stakes."
The future and the demise of legacy brands
"I'm excited to be in the position of helping creators in a fresh manner, while also providing assistance to women."" Amanda muses. It's a professional company, however we're working to mimic the business of our clients through being a creator-first company our own." She sums in the sense that they're here to educate creators about how to be CEO-like and properly run their businesses.
"We have been working to develop some incredible products!" She laughs. The team is launching an initiative dubbed the Level Up Creators School on the 1st March 2024. It is an educational subscription establishment for artists. "We'll give you our experience as well as know-how in order to offer exact training, community, instruments, and highly-personalized support for creators in reaching the next stage of their earning capacity, which for a majority of artists is $50,000 MRR and we'll utilize the Fastest Path To 50 framework to assist people in reaching that milestone. This is awesome!"
In closing, and as a reflection on the entire industry, Amanda says: "The world is moving towards this direct-to-consumer strategy in which creators have more influence over consumer spending as well as content curation. It's incredible the level of affection that fans have for the creators that they adore."
Amanda says that millennials and Gen Xers don't depend on big legacy brands to get their news anymore "These big cable networks are nothing but dinosaurs! They have the option of getting onto this train, or they will die."
"I have decided to take my chances: that's the future. I've built a company to help make this dream a realisation and assist those who want to make it hugely successful. I'd like to see money distributed to creators, instead of huge companies. It's like, "All right, let someone else have a shot! It's a good moment to start a career as the creator of material!" she smiles.
More information
Amanda Northcutt is a consultant and coach and a six-time executive who has developed and scaled online businesses for D2C B2C, D2C in addition to B2Bs.
She established Level Up Creators to help prominent creators and educators create profitable businesses that are sustainable. Level Up Creators offers strategies and instruments to individuals with at least one current product that is in areas such as health, finance, travel or sports and is eager to grow the reach of their efforts and make an income. For more information, visit welevelupcreators.com.
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