Terms
The Level Up Creators team - image (c) welevelupcreators.com
"We all recognize that content most creators, are so unbelievably burnt out from the creation and dissemination point of things," starts Amanda Northcutt who is the creator of Level Up Creators. "So we're thrilled to help creators make the most of their distribution opportunities."
Her business is called Level Up Creators is a mirror of the businesses they teach people how to manage and follow through on their promises by employing the same techniques for maximizing these distribution opportunities. "We take source content like an audio or video in long form, or an ebook, or perhaps a 5,000-word piece of writing," she explains. "This is an extensive amount of material and you'll find blog posts, email newsletters, lead magnets and dozens of social media post.
"I'm not suggesting that you repeat every word you've said on your YouTube video however, you could choose to take an add-on or more reductive approach" she continues. "You could summarize key points from your 10-minute video in a newsletter or conversely you could compose an article that elaborates on a specific point. There's a chance that you'll have an entirely new source of information if you decide to do this."
Amanda states she is offering a single method to help creators think more strategically about how they can grow their business. It is the goal here to make use of already existing material in the best feasible way "Successful individuals know what levers to pull to get the maximum return. Helping with diffusion and distribution of content right in the beginning." Amanda and her team assist with the tactical mentality and assist with the content. "This will help reduce the stress and stress and stress for a creative person to be able to can have free creative space within their minds."
Level Up Creators create a streamlined pathway for businesses - image (c) welevelupcreators.com
Level Up Creators takes administrative duties off the creator's task. "We're handling DMs, email, calendar, gatekeeping, brand deals as well as talent management as well. Then we move on to developing a roadmap to the product, making awesome stuff, and then marketing this!" The team helps creators take care of the "the essentials that will get you to the point where that conversation can be given the credence that it deserves".
Amanda along with her staff are there to "have someone unleash their brain to dream large," she says. "We are interested in understanding what the creator would like to go: lifestyle architecture considerations, and income targets. We can help you create an overall plan for the future which includes the vision, mission values, goals, and values that make up"the North Star of a company. It's the thing everyone is looking to when they're trying to make an important decision. within a well-run business."
Marketing is a process that involves thinking.
When the thinking process and the release of creativity brain power is taken care of, Level Up Creators examine specific offerings like memberships, online masterclasses which are suited to the creator's needs and are in line with the vision of the creator. "For example, we ask ourselves, 'How will creating a membership product align with our long-term plan?' That's the primary test."
"We are able to collaborate in collaboration with different creators. We can do brand deals. You can create your own product line. You could offer premium, one-on-one coaching or group coaching. We take that solution set and decide on which products we can pack it in and then we help bring those to markets."
Level Up Creators is also keen to make sure that their clients are in good contact with their network of businesses and creators as well as others that are non-competing, tangentially related organizations or those with identical publics.
Amanda is a believer in sharing audiences: "a rising tide lifts all boats, and the pies can never be bigger," she smiles. "It's not like if I do share my audience with them, they're going to go away and never return' - because they're following you to a purpose." Therefore, affiliate programs and similar are extremely important. Level Up Creators connects it all with their marketing automation.
Amanda wants to help creators build sustainable businesses - image (c) welevelupcreators.com
Marketing automation might sound a bit technical, but Amanda sells the idea in a way that is as convincing as everything else. "It's the software that lets the creators communicate with their subscribers, at the scale of. It's a behind the scenes automatic sales engine that is working all hours of the day and on your customers' conditions.
It connects each electronic touchpoint that you've got with prospective and current customers as well as your customers via a backend device or two carefully configured to take your community through the customer journey, which leads to buying.
"We're very active with email lists, and we're also big on partner marketing," Amanda adds. "When you implement your marketing correctly, the subscriber is in control. They only see content that is relevant to them. This is a great system. We want to get users to join that ecosystem of email.
"Then we want to provide value repeatedly, diligently, strategically, and in the context of a bigger strategy" Amanda concludes. "We want to make sure that we're delivering quality before we ask people to buy things. We will request people to buy something because we're only selling things that make lives better, right? !"
More information
Amanda Northcutt is a consultant, coach and six-time exec who has developed and scaled online businesses to D2C, B2C, and B2Bs.
She founded Level Up Creators to help influential creator educators build viable businesses. Level Up Creators offers strategies and tools to those who own at least one current product or service in the fields of health, finances, sports or travel and who are eager to scale their impact and income. For more information, visit https://welevelupcreators.com.