Terms

Membership is constantly changing. The needs of members are constantly changing. The tendencies of members change. The changes result in an unsustainable revenue stream that is usually not noticed until it's too to late.

The majority of times the biggest threat to your membership revenue isn't a single event - it's the compounding of events that appear to be minor (like churn) over time which prove detrimental to long-term membership revenue.

Members who have optimized their membership to guard against this consistently see revenue trends which are 50% higher than those who do not.

In this session, you will learn how to deal with churn, set up a campaign to recover members and much more, so that you can maximize the membership value possible all over the board.