Terms

Sound membership strategy acknowledges the fact that there will have periods when members will become more cautious in their spending.

The ability to prepare for this event rather than reacting could be the only aspect that will determine how your membership can navigate the world of consumers who are ultra-cautious.

How do you plan to plan? Diversification of the recurring revenue.

Timestamps: 00:00 - Introduction 02:04 - What we'll be covering 03:05. Customer case research 10:10, optimizing mix of plans 15:50 - Quarterly/Annual plan strategy 22:45. The road towards 5x growth 28:00 Takeaways 30:46 - Q+A