Terms

Jul 15, 2023
Substack vs. Medium - a compasion of publishing platforms

The photo was taken by Lucas George Wendt on Unsplash

Publishing platforms and newsletters permit writers to earn income from their work with a purposeful manner. Instead of creating affiliate program, or filling their sites with ads, they are able to focus on the things they enjoy doing and writing.

It's a mutually beneficial exchange between the creators and their members. Authors earn money for their work, and readers are given an opportunity to browse the material they enjoy and get the best ad-free experiences. If you're a writer, journalist or student studying writing This analysis will allow you to decide on which platform for your requirements.

Substack

Substack's main goal is to assist authors by offering the tools needed to meet their goals. The platform offers various solutions that can meet the demands of creators of content who work independently. From audience monetization to monetization ownership Substack lets writers have full control of their method in creating work and create a career that is ongoing.

Pricing and features

Marketed as "a platform to allow writers to develop their own content" Substack offers writers an option to develop an online magazine to build communities and generate income through subscriptions. They claim that zero tech expertise is required, and plan to "take charge of everything with the exception of the difficult portion (the writing of course)." The company promises "true freedom" in which the author retains the copyright on all of their writing.

It's quite simple. Writers are able to import posts they've created on different platforms like Mailchimp, WordPress, Tinyletter, Medium, Tumblr, or create custom websites or create a brand new site completely starting with scratch in just several minutes. After the site is live and the creator selects content which are free of cost, as well as those which are subject to substack's Substack paywall. Substack is able to take 10% from the authors when the latter is monetizing their site, but up to that time Substack is absolutely free. Substack promises to provide a free service. Substack team claims it is feasible to "start by registering with Substack at breakfast time and begin making money before lunchtime." Here's how to achieve this.

Dashboard/Posts

The Dashboard page will display your previous published content that you've written, as well as some basic facts about the piece you're currently writing. This includes total views, number of email recipients and the rate of open.

Additionally, you'll find a number of buttons to help you to begin working on your next masterpiece. These buttons let you make a post or podcast episode or new thread. In this section you can look up Subscribers' stats settings, Subscribers and the Settings.

Substack vs. Medium - Substack posts homepage

In Substack newsletters, they're classified as "posts" and each is published on the writer's Substack account page. Once an account is operational, Substack automatically creates a first draft article. It will send an auto-message to encourage people to become a part of the creator's newsletter and share the news on social networks. You can modify or remove this initial blog post that is pre-populated. It is also possible to begin writing your next blog piece.

Substack's blog posts are on the homepage

The process of editing or writing begins with the introduction of the title, subtitle and the author's name. -You can even request writers to write for guests. After that, you'll be able to use an advanced text editor which allows you to include the text of a paragraph or headings, images and pictures along with buttons that are bold or italicized quotes as well as bullet points.

When you click on the settings button you'll have the option of altering the way your blog posts are displayed. The blog is public or private. You also have the option of choosing whether or not you want to allow comments. The section lets you be capable of changing the blog's date for publication together with the URL and also an informal "draft URL" in case you wish to share the blog post with the members of your family or friends (even when the article has been posted). It's possible to email an initial test email or alter the preview for social media to confirm that the pictures are in order before sending it out to your fans.

When you've posted and scheduled your article, you'll be able to revisit the Posts page to see the amount of people who have been able to read your post.

Subscribers

The dashboard for subscribers shows the total number of customers as well as customers paying, as well as the annualized gross revenues as well as the number of subscribers over the last 30 and 90 days as well as all time. You can see the addresses of every subscriber, as well as the kind the subscription (free or paid) and the date they signed up, and the amount of revenue they make per user.

Substack vs. Medium - Substack add subscribers

To add more subscribers, it is possible to manually add them using the email address of your subscribers or export the existing list of subscribers using MailChimp, TinyLetter, Patreon or any other similar platform to an CSV file. Upload the file to Substack. Substack upload tool Substack uploader tool Substack uploader can load any email address it locates thus, you must only upload addresses which have been added to your email list.

Stats

On the Stats page will provide you with information about the number of visitors who have visited your site, as well as the number of emails you've sent out in a 90 or 30-day period, or since the day your newsletter was launched.

The Traffic tab shows the latest month's total number of web users as well as the site which brought them there. This can be in the initial post, as well as your personal profile page on Substack and other social media platforms like Twitter.

Substack vs. Medium - Substack stats

The Email tabs provide specific information about each blog post which includes the title, the publication date, as well as the target public (public or private) and also statistics about delivery such as open rates, openings as well as subscriptions that are free or paid after 1 day, as well as engagement (likes as well as comments).

Settings

In this area, you can alter the title of your publication as well as the title of your publication. In addition, you are able to alter discoverability options (such as tags) and also customize your About page. This will provide information about the advantages of your magazine and becoming an ad-subscriber.

Substack vs. Medium - Substack settings

In addition, you can choose from several options to customize the style and tone. Your blog will have a unique appearance. The logo is included as well as your cover photo or email banner as well as the welcome email (which sends to new readers within a few minutes of signing in). You can edit your email send settings including your email sender's name, and whether or not you want to receive email messages with replies to your blog posts, and also your email address to RSS feeds, such as email protected [email] [email] [email securedemail protected [email protected]. It is also possible to switch off and connect your social media channels along with Stripe to process payments.

Integrity and compatibility

One of the biggest benefits offered by Substack's products is the ability for import of content on various platforms. This saves you time since it is not necessary to duplicate content on every platform you use. Substack provides import options for these platforms, including Mailchimp WordPress, TinyLetter, Tumblr RSS feeds for Web, RSS streams for podcasts, Stripe among others.

However, the bulk of Substack's interest in integrations revolves around tracking and data which allows you to add the following: Facebook Pixel ID, Twitter Pixel ID, Parse.ly Pixel ID, Google Analytics Pixel ID, Google Tag Manager ID Google Site Verification and Facebook Verification of your site.

These pixels allow for monitoring your readership/engagement levels and some create an integration with advertising platforms. As an example when you add your Facebook Pixel ID (found on your Facebook Business Page) to your Substack, Facebook can track your audience and display advertisements that relate to their interests.

Medium

Medium On the other hand it is a creator of content and publishing platform that houses various pieces of writing by a variety of authors. It functions as a community-driven search engine, which allows authors can reach a large crowd and connect with people who read their content and other publications online using the same method of communication. Medium's interface is user-friendly and a variety of social functions and an integrated distribution platform.

Pricing and features

Medium.com offers a range of features and functions for writers and readers. Medium.com has grown into a must-visit site for both businesses and individuals to share their thoughts along with stories as well as news to the general public.

It lets you write and format articles by employing a user-friendly and simple editor. Medium is a quiet editing space that includes every essential format option that include lists, headings pictures, embedding multimedia content. After you've completed your work and are ready to post it on Medium, you are able to make it to everyone or limit your audience to a certain group of people.

The cost for unlimited access to the internet is $5 USD/month when paid per month or $50 USD if a year is paid in advance.

Dashboard/Home

Similar to social media platforms, Medium offers an extensive audience of followers and readers that are always looking for interesting content. Because of the algorithm and curation mechanism, which includes an editor's choice' newsletter, content can be given recognition and get the attention of many people. This can assist writers and authors reach out to their the public create an audience, and increase the impact that they have in their fields.

Substack vs. Medium - Medium home page

The audience of Medium is huge, providing authors the chance to interact with a larger readership and to get more exposure for their writing. Because of its wide-ranging reach, your writing can be read by people interested to the topic.

The platform's curatorial sections can help expose your material to those who are curious, increasing your chances of getting engaged as well as the reach of your content. By using these tools to discover and discovery, you can benefit from Medium's distribution networks and increase the visibility of your content.

Post editor

Medium comes with a range of media creation tools that includes advanced formatting options along with embedding media that can support images and videos, and the possibility of incorporating particular code fragments. The platform enables writers to produce visually pleasing multimedia content that includes rich media elements which makes it ideal for those who write articles using digital media and would like to take an approach that's more visual.

Substack vs. Medium - Medium's post editor

With Medium's editor for posts, which is flexible authors can modify their style and appearance of their content to be in line with their individual image. Media integration is made possible by the platform, which permits seamless integration of videos and images and other interactivity components. If you're seeking to showcase your skills as a photographer, or to share details using images, Media allows you to create stunning videos.

Network effect

Medium builds a sense of community through features such as comments, highlights and suggestions that allow writers to communicate with their readers. These engagement tools facilitate discussions that are meaningful and provide the necessary conditions for writers to engage with their readers.

Substack vs. Medium - Medium's network effect

The network effect of Medium plays a important role in broadening the audience for authors' writing. If readers respond to articles by clapping, commenting and shares, the algorithms used by Medium examine the conversation and present the content to a wider audience. This platform helps writers the attention of their existing followers and draw new followers interested in the subject matter they are covering.

How to earn money from Medium's Partner Program

Medium is based on a distinct monetization model that is known as the Medium Partner Programme. Authors are able to sign up for the program to earn revenue depending on the amount of the content is viewed by its readers which includes applauds (Medium's equivalent to likings) and time spent reading. (While it is possible to earn money at Medium, the earnings are less certain compared to Substack's subscription model.)

Substack vs. Medium - Medium Partner Program

Medium's Partner Program encourages authors to create engaging and informative pieces that resonate among users. By rewarding content on the basis of reader comments and interaction with the content, Medium promotes the development of quality content that is engaging and excites its readers. It's a fantastic opportunity to make income with a totally affordable and open publishing platform.

Conclusion: Medium vs Substack

Substack and Medium offer different things to cater to different creators -- the best way to choose the platform for you is to consider what you want to get out of your newsletter/publishing platform. Substack allows independent authors the option of earning money from their content and claiming an the audience, and a straightforward but targeted publishing process. But, Medium offers a vast user base, including tools to discover that give users a feeling of belonging.

Through providing unique and valuable information to your readers You could earn a profit in sustaining your artistic efforts. Each option has a distinct goal, and it's up to you choice to pick the most effective choice for your readership. Be passionate about your writing!

The original post appeared here. this site

This post was first seen on here