Terms

Jul 15, 2023
Substack vs. Medium - a compasion of publishing platforms

Photograph made by Lucas George Wendt on Unsplash

The publishing and news platforms offer authors the possibility of monetizing their work in a sustainable manner. Instead of creating affiliate programs or filling their websites with adverts They can instead focus on what they love -- writing.

The benefits of this exchange are as creators and members. The writers are compensated for their content, and viewers get to browse the articles they like, and it's all completely and unadvertised experience. If you're a blogger journalist or even an newly-aspiring writer, the comparisons below will assist you in making an informed choice about the platform that best suits the requirements of your.

Substack

Substack's primary goal is giving writers the tools they need and equip authors with the right tools to succeed. Substack provides a variety of features to cater to the requirements of creators working as freelancers. From monetization opportunities to audience control, Substack allows writers to have control over their own creative process and create the foundation for a successful career.

Pricing and features

It is marketed as "a platform to allow writers to create their own content," Substack offers writers an chance to build the publication which is a paid-for publication to build a community and earn money through subscriptions. It claims that no tech knowledge is needed, and they strive to "take charge of everything, except for the difficult part (the creation the process)." They guarantee "true independence" that means the creator is the owner of all copyrights of their work.

The procedure is simple. Writers can choose importing content they wrote on different platforms, such as Mailchimp, WordPress, Tinyletter, Medium, Tumblr, as well as some custom-built websites and build a new site from scratch within a few minutes. When the website is up and running, the writer decides if the content is free and others are placed behind substack's Substack paywall. Substack will charge 10% of the income when creators begin making money, however up to this point, it's free. The Substack team claims it's possible to "start with the creation of your Substack early in the day and earn money by lunchtime." This is how you can achieve that.

Dashboard/Posts

The Dashboard page displays the blog entries you previously have posted and also high-level statistical data of the most recent blog posts. These stats include: the number of views total as well as email addresses and the rate of open.

You'll also find a number of buttons you can use that allow you to create the work of your dreams. They allow you to create a new post or podcast episode or to create an entirely new thread. On this dashboard, you are also able to access Subscribers, Stats and settings.

Substack vs. Medium - Substack posts homepage

In Substack newsletters, the posts are known as "posts" and each post is additionally published on the writer's Substack account page. Once an account is active, Substack automatically creates a draft version of the post. Users will be prompted to join the creator of the newsletter and to promote the newsletter via social networks. Edit or remove the first post that is pre-populated and write a follow-up blog article.

Substack's home page for postings

Editing or writing begins by adding titles, subtitles, and author's names -- you can even ask writers to contribute as guest authorsto your text. Then, you can use a powerful editor which offers the possibility of adding paragraph copy, headings pictures, buttons codes, bold and italic text quotations, as well as bullet notes.

When you click the Settings button, you'll have an option to edit the page's visibility. You can make the page public or private and choose whether or not you want comments to be published. It is possible to alter the publication date as well as the URL and hidden "draft link" If you wish to share the article with your family or friends (even after it's published). Send a test email or modify the social media preview in order to ensure that the images are perfect before sending the post to your friends.

After you've scheduled or posted your post, visit your Posts page, where you can see the number of viewers have viewed each of your articles.

Subscribers

The dashboard that displays subscribers' information shows the amount of your subscriber and paid subscribers, total annualized gross revenue, and the amount of subscribers in the past thirty days and 90 days and throughout all whole day. It displays your subscribers' email addresses, including your subscribers, as well as the kind of subscription they have (free or paid) and the date when they signed up, as well as how much revenue they earn per user.

Substack vs. Medium - Substack add subscribers

For more subscribers to join It is possible to add them by via the email address they provide or you can export the existing list of subscribers using MailChimp, TinyLetter, Patreon as well as similar platforms to an CSV file. You can then upload it onto Substack. The Substack uploader will load any email address it can find so only upload ones that have signed up to your mailing list.

Stats

In the Stats page On the Stats page, you'll learn about the number of people who came to your site and the amount of emails that have been sent out over a 30-day interval, 90 days or even since the launch in your email newsletter.

The tab for traffic displays the most recent month's web customers, along with the source from which they came. This can be the article it self, or your own profile page on Substack along with social media sites like Twitter.

Substack vs. Medium - Substack stats

The Email tabs provide entire details of every article such as title, publication date and an audience of either type (public and private) as well as delivery statistics like openings, opens rate, subscriptions that are free or paid after 1 day and the interaction (likes or remarks).

Settings

Edit your publication's name and description. Additionally, you are able to modify discoverability options (such tags) as well as personalize your About page to explain the benefits from reading your publication and registering to become subscribers.

Substack vs. Medium - Substack settings

There are a lot of options to customize the style and tone of your magazine, which features your cover image, logo and also your banner for email and welcome email message (which sends to sign-up users immediately after signing to sign up). There is the option to alter the options for sending emails including the email sender's name, if you would like to receive email responses to your blog posts, as well as an your email address to RSS feeds, such as [email protected[email protected]. It is possible to link or detach social media platforms as well as Stripe to process payments.

Integrity and compatibility

The most significant feature of Substack's services is its ability to import information from multiple platforms. This will save you time as it's not essential to copy your content onto each platform that you utilize. Substack provides import options for your favorite platforms like the mailchimp service WordPress, TinyLetter, Tumblr, website RSS feed RSS feed for podcasts, Stripe and more.

The truth is that a large portion of Substack's attention to integrations is tracking and data. So you are able to integrate a Facebook Pixel ID, Twitter Pixel ID, Parse.ly Pixel ID, Google Analytics Pixel ID, Google Tag Manager ID as well as Google Site Verification, and Facebook Site Verification.

These pixels allow for monitoring your readership/engagement levels and some create an integration with advertising platforms. For instance when you connect your Facebook Pixel ID (found on your Facebook Page for Business Page) to Substack, Facebook will be able to track your readership and engagement levels. Substack, Facebook can track the users to find ads that align with their interests.

Medium

Medium, however, is the content-creation and publishing platform that hosts a variety of articles from different writers. Medium is a social search engine where writers have the opportunity to connect with people from all walks of life and connect with those who are reading online and have the same interest. Medium has a user-friendly interface with a variety of social capabilities, and an integrated distribution platform.

Prices and Features

Medium.com has a wide range of functions and features for writers and readers. Medium.com is now the preferred choice for both individuals and organizations to share their thoughts as well as stories and information with a worldwide audience.

It lets you quickly write and format content by using an easy and user-friendly editor. Medium is a non-distracting writing space with all the essential formatting choices like lists, headings as pictures and embedding multimedia. After you've written your article, you are able to upload it to Medium to make it available to everyone or limit the publication to a specific audience.

Unlimited access costs $5 USD/month if you pay by month or $50USD for a year will be paid up-front.

Dashboard/Home

As with other social media platforms, Medium offers an extensive audience of followers and readers who are constantly looking for fresh content. Because of the algorithm and curation mechanism, which includes an editor's pick' magazine, content can gain recognition and reach a huge mass of people. The exposure helps authors and writers get their message across to those who are reading their content, develop a following, and increase their impact within their particular subject.

Substack vs. Medium - Medium home page

Medium is a thriving readership, which provides writers with the chance to reach out to a wider audience and gain recognition for their work. Its wide reach means that your posts are likely to be noticed by people with a genuine interest in your subjects.

The Curate sections on Medium help expose your articles to readers who are interested in your content, that increase the chance of engagement and also visibility. Through these discovery tools, you are able to benefit from Medium's distribution mechanism and expand the visibility of your content.

Post editor

Medium comes with a wide range of tools for creating content, including advanced formats, embedded media with video or images, aswell as the ability to add specific code snippets. Medium lets writers produce visually appealing content using multimedia elements that make it suitable for writers who want a more appealing and visually pleasing style.

Substack vs. Medium - Medium's post editor

With Medium's flexible post editor editors can alter the look as well as feel of posts to fit their personal brand. Medium supports integration with multimedia that allows seamless integration of videos, images and audio along with interactive components. If you're looking to demonstrate your expertise in photography, or show data through visualizations Medium lets you produce engaging media.

Network effect

Medium promotes the feeling of community through tools like highlights, comments, and suggestions, which enable authors to interact with readers. The tools for engagement facilitates an engaging discussion, and also help to provide a platform for authors to connect to their readers.

Substack vs. Medium - Medium's network effect

The network effect of Medium has a significant role in the increase of visibility for the content of a writer. When users interact with posts by making comments, clapping, and shares the algorithm of Medium analyze the interactions and display the post to a broader public. This feature of the platform allows authors to gain exposure to a larger audience that their existing followers, as well as attract new readers who have an interest in their area of expertise.

How to earn money from Medium's Partner Program

Medium operates on a different monetization system that's known as"the Medium Partner Program. Authors are able to join the program in order to earn money on base of the level of engagement received for their posts which includes claps (Medium's equivalent to likes) and reading time. (While there is a chance to earn can be found at Medium, earnings may be less predictable when compared to Substack's subscription model.)

Substack vs. Medium - Medium Partner Program

The medium Partner Program inspires writers to create stimulating, engaging and informative content that connects with the readers. By recognizing content due to reader feedback and interaction Medium supports the creation of content with high-quality that engages and has the ability to draw attention to its readers. It is a chance for publishers to make a profit as well as maintain a cost-free and open publishing platform.

Conclusion: Medium vs Substack

Substack and Medium offer different things to cater to different creators -- the best way to choose the platform for you is to consider what you want to get out of your newsletter/publishing platform. Substack provides independent writers by offering monetization options as well as audience control, along with a straightforward but specific writing experience. However, Medium offers a vast audience, a variety of discoverability options as well as a sense of community.

By providing original and useful content to your readers You can earn money and continue to pursue your creative side. Both choices serve a unique function, but it's your choice to choose what is the most beneficial for your followers and also you. Enjoy writing!

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