Terms

Prior to the creation of Big IP, a content studio which hosts podcasts as well as YouTube channels like The John Campea Show, Pop Apologists and Kempire, Scott Porch was an attorney and journalist. "The principal thing that I wrote about while I was a full-time reporter was television and film. I was a writer for The New York Times and Fast Company as well as Wired and Decider and some other publications," The author begins.

One of the topics that he studied was how podcasting and YouTube media were growing in popularity in relation to TV and film. He wrote an article on Game of Thrones recappers for the New York Times and spent immersing himself in research on the subject and interacting with professionals who were working in this field prior to selecting to design programs to be used by Starburns Audio in 2019. "I went out by myself and grown from a handful of YouTube channels and podcasts that grew to 14, or 15 channels" the actor says.

Scott believes that two elements are essential to a successful podcast: creativity as well as the reach of your audience. "There's an interaction between these two factors," Scott says. "It's hard to expand the reach of a podcast that's not widely known. Great, but it's quite a challenge to find an excellent podcast that can sustain it over a prolonged duration of time."

Scott believes you need to strike a good balance between these two parts. "You must create things that people would like to hear. Then, you need the ability to go into the crowd and convince them to listen to it before they even hear." Scott believes this, and like Scott spoke about this topic during a conversation in conversation with Brian Morrissey when he made an appearance on The Rebooting Podcast, often it's the business side of the podcast or marketing of the business.

Milestones

The host's popularity is also dependent on how big the show is, and it's increasing important when it comes to the launch of new shows. Most well-known podcasts, such as The Movie Podcast and How Did This Get Made have been in existence for quite a long time, and hosts are well-known because of their show. However, there's lots of chatter. "It's getting difficult to get through the clutter. The answer is dependent on the person," says Scott. "If Taylor Swift started a podcast tomorrow, she could profit from it on the very first day. If I launched a podcast on the horizon, it'd be an entirely different dialogue."

It's contingent on various level of listening. "At 50k downloads for each episode, there's more selection of monetization ads for hosts-read companies that need an initial dedication to the program that can generate a certain amount. But, with a few thousands, 5,000 or 10,000 downloads per episode, there is an opportunity to make income in smaller increments by way of membership and programmatic revenue" the author explains.

Pop Apologists, one show which Scott is a part of has more than two thousand members who've paid for Patreon as well as Apple Podcast subscriptions. The show was able to grow this number by continuing to run for some time, and has been consistent in releasing one episode a week to members and one episode a week exclusively for subscribers. Scott says that more crucially, these episodes share identical characteristics. "If you like one of these episodes chances are you'll like the other."

The first step to join the club is to join.

In order to join, how do you begin? "A majority of programs that are based on YouTube have been informed of the YouTube Membership program. The program is well-known to this program, but the majority of them do not take the initiative because they have a task in their agendas that they did not get to yet, or aren't sure what they'll do to get through the process." Scott says.

The creator may be producing numerous episodes and is not sure if they are capable of producing more shows on a premium platform or if they are able earn enough profits in addition to determining if the premium platform has the capacity to surpass the free platform.

"A significant portion of it is a matter of doubt, or a particular area isn't being reached and requires direction," Scott says. "They have to be told you're able to make money if you want to pursue it and after it. If you're currently in the process of starting your own firm, there's a multitude of hats to wear, and you have lots of things to accomplish. It's likely that you'll need assistance from your staff or, at the very least the right tools and resources to help build your business," he continues.

What will you do in selecting the best tools and services that will assist you with running your own company? What are the best options for joining? "A several factors appear to have been pretty consistent on the market in the last couple of years," starts Scott. "Number one is that people that listen to audiobooks or look at YouTube videos develop an emotional connection with the creators. They're prepared to compensate creators through generating regular revenue such as $4 per month or a monthly income of $6,000, which could be $10 or more every month. It's not due to wanting more from the creator, but rather due to the need to support the creator in their profession, not an extra side hustle."

Another pattern Scott discovered is that people tend to be more likely to choose preferences for specific platforms. "When The Pop Apologists first discussed Apple Podcasts subscriptions the firm was already doing very excellent on Patreon. One of the concerns they had regarding Apple Podcasts was that it would take away Patreon"We could have to close down the platform to avoid a massive loss from Patreon to Apple however this isn't what transpired. The reality was that Patreon is continuing to increase in size and the number of people who are subscribers to Apple Podcasts is growing every month since its launch."

Scott was a witness on other shows, and has learned about this problem from various individuals. "If users are using iTunes, then they could listen to four or 10, 10 podcasts but it's where they can listen to the podcasts. They're not using Patreon or YouTube. If you put your content on the internet via Apple they will be able to subscribe to your content."

Direct connection with your viewers

Scott believes that it's important for creators to be capable of maintaining a continuous connection with their clients through podcasts. He has pointed to a company known as Luminary as a case of cautiousness. "It was similar to Netflix which was licensing several creators to make podcasts. The user would sign up for the platform, then pay."

Scott says that Luminary did not succeed due to the fact that people don't want to be a middleman. "Consumers must be aware they're financially supporting the show directly and their $7 per month, or $50 for the year will go to that particular creator and in contrast to Luminary nor Netflix and any other. The direct link is towards creators as well. It's good economic and business sense to start Pop Apologists for Apple Podcasts, in order to reach this audience, however Scott along with his crew don't have any idea who the subscribers are. "We aren't aware of the addresses for those subscribers. There aren't any forums on Zoom monthly, specifically for those individuals. There's no way to notify the listeners that we'll appear in a different podcast, or to inform them of the day we'll host an live broadcast. There is no data on the people mentioned," he explains.

Scott believes that if you want to earn money it's best to choose an option that you will have direct communication with. "If your growth is only small, then it's time to get started with taking advantage of the Apple Podcasts service, or Spotify subscriptions. But, I'd prefer to know specifics about the person instead of having them sort or out there" Scott says.

Keep your eyes on the next

Podcasters who just started to make a splash, Scott offers advice about how you can prepare for coming years: "Don't get insular with your listeners. The program you produce is best designed for success. It should be successful by the first 1000 listeners, not only the first 1,000. Every day, someone new is watching your show but doesn't understand the structure of your show."

Scott recommends that you concentrate in the initial 30 seconds of your broadcast. Scott states: "Are you introducing yourself to someone who is a new fan? Are you saying "This is the most popular table in the room, but you're not really fan of our jokes, but you may prefer to try something else since we've got the group that we have'.

It's easy to fall into this trap due to the personal relationship between the purchaser and seller "You absolutely want the place to function as an institution. However, you do not wish to turn into a place that isn't open doors, with a large number of patrons is your only chance to obtain," he explains. "You've to strike the perfect proportion of providing your customers with what they want, but not making it too exclusive that someone who is not experienced with the club hears the message and thinks, 'They've already got their own agenda. I'm not going to get involved.' If every episode doesn't follow the same format as the previous episode, then you're telling your potential listener that the show is not suitable for them."

Scott gets podcast recommendations daily and is able to tell within the initial 10 seconds. "Give me ten seconds telling me who you're, the topic you're talking about as well as inform me of what topics you're likely to talk about this week. If you don't, then I'll bet I'm not an integral part of the group. It's been a while since I've heard of it. a lot of background as well as "in" terminology. It can be very difficult to comprehend podcasts."

The same is true when ads are shown in pre-roll. "Some shows that I am working on have pre-roll ads and we are able to earn an income from," says Scott. "If they didn't do that and didn't make an income, they'd be less profitable. Are you looking to be the first thing that viewers pay attention to when they first tune in to your program as an advertisement for Volkswagen? I would like the first thing they see is the voice of host."

In the next segment, Scott offers a tip to help podcasters be more accommodating to newcomers. "You'll see that a lot podcasters produce five episodes. They do not see any improvements, and so they stop. If you truly would like to utilize this opportunity to grow your business or as a method to express your creativity The procedure will be more difficult than you can imagine, until you are sure that it is working.

The greatest part: "You're gonna get a lot better at it during the first 25,35 episode. You'll get feedback. You should take your time in the way you'd like as well as be aware of the fact that the show is likely to become a lasting success. A lot of shows are built from 300th and 400th episodes. Are you determined? You're not going to get the downloads of 25,000 you're looking for from the start unless you're well-known.

What's your top show to listen to? What episode do you expect to see longer playthroughs of? If you're looking for something like that to see, then you'll need to be patient and work it out creatively."

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