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Dec 30, 2022

In the final days of this year, I'd like to highlight the tasks we've been doing over the last few months . Since then we've finished three weeks of cycles, and our usual cool-downs within. There's plenty to go over in this piece and I'm going to jump into.

Big Batch projects

We delivered six "big bunch" projects. They were balanced our expectations for the future. regular updates, based on client feedbackand enhancements in our technological bases.

1. A new metrics experience

There was a time when there was a "standard problem" collection of SaaS indicators that customers could use to evaluate their performance. Over time, we noticed that the collection was lacking by a variety of different ways: it wasn't accessible for customers with no prior knowledge of the data they were provided with sufficient information for those with strong data skills (or even their own internal analytics department). This led to a doubt about the data we were surfacing.

In the course of this year, we have rolled out a new Data collection API as well as an analytics layer. This laid the foundation for an individual experience in terms of measurements, with a focus on members. This meant getting rid of some older metrics, adding new metrics as well as making them more reliable and more detailed.

Our new Trials metrics dashboard

     Our new Trials metrics dashboard    

We are still able to provide a handful of old metrics based on orders, but the new metrics focus on the latest trends, and analyzing the performance of your company over a long time horizon.

They share a system that analyzes patterns on a monthly basis. It is our opinion that this would be a better fit for the companies that provide recurring memberships which use . We chart these trends through time by using segmented columns. Also, we have a table breaking out each specific segment in every month.

churn metrics dashboard

     Our new Churn metrics dashboard    

You can click on each individual cell to see an explanation of the graph in that month's particular time period in addition to, perhaps in addition, you can view all of the information points which make up the activity (whether it's subscriptions or members).

It is possible to take the same path from the cells all the way to the Atom. The idea behind these was to help makers to understand the things that are functioning as well as the things that are not performing and how to go for a second look.

The most current indicator of trends are: The new trend metrics are The latest trend metrics include: MRR. See the factors the are a part of your monthly recurring revenue carrying forward the previous month's revenue, the addition in new customers, upgrading and reactivations to cancelations, downgrades, and upgrades and also the failure of the pay. Also, you can check ARPM as well as LTV. Then, you can determine the amount of paying members. This is as simple as that, you can observe how the number of members who pay you shifts with the passage of time. This same sorting process can be done with MRR (upgrades as well as downgrades and etc.). -- Net Revenue. It is a quick look at the cashflow in raw form for the month, derived from the total amount of revenue, less refunds. - Churn. Find out if there are problems lurking beneath the surface, through observing the revenue churn breakdown into voluntary (cancellations) or involuntary churn (failed the transaction). It is also possible to see rates and counts within each of these segments (i.e. X missed payments in an amount equal to Y percent). - Trials. Examine the effectiveness of your paid and free trials as they progress over time. Each month you'll determine the number of trials which were started, and the duration they lasted and which ones were changed to recurring memberships and the total efficiency of the trial's conversion. - Plan comparison. Select up to 5 plans to compare one another with any of the above-listed metrics.

2. Comments and Likes to content

Posts enable customers to interact with members who are paid via email. They can also post to their own hosted blog. Posts are used in a myriad of ways, such as, for instance replacing newsletters, to offer benefits to members or just to connect with members and keep track of their progress.

KH8rlU5AAx3bZOPrgV3J The Comments feature is now available.

To create the environment needed to promote dialogue and build communities, we have now enabled comments and likes on posts (and likes to comment). You can enable them at the global level and on a per-post basis. It is possible to lock a reading-only mode for when a discussion has taken its course.

You can deep link to comments, load recently posted comments instantly without having to refresh the page, display badges on comments posted by staff members as well as moderate abuse by malicious actors. Members can also enable notification alerts to their browsers every time the latest comments are made.

Posts remain a constant investment for us, and we're delighted by the possibilities of new use options that this opens up for our customers.

3. Improved group subscriptions

Customers can offer Group Subscriptions, which comprise many seats, which can be managed and paid through an individual source of communication. This is often used in institutions or for corporate use.

The feature has been discussed frequently over the years, but have made several major improvements based on observed usage and the customer's complaints.

5 groups

     The latest Interface for Group Subscriptions interface    

We delivered six important upgrades to Group Subscriptions:

  • Plans with groups of members are now able to upgrade themselves to an overall subscription before this. However, it was to be manually done by an admin.
  • Managers changing: It's now possible to allow group leaders to delegate management of their group to another member, which makes it easier for administrators of the site as well. Managers don't take a seat and the customers can determine if the managers of the group membership should count towards the total number of seats that are included in the membership or not.
  • Auto-renew is not available for subscriptions that are paid via external sources In the event that an individual subscription is purchased externally (via check or some other method) it is not possible to show the auto-renewal options in their account since it is controlled by the administrator of the site.
  • Seat utilization is displayed in the admin: We improved our dashboards so that they better display the usage of seats for all group subscriptions.
  • Generic URL used to manage users To previously join an individual to the space within their account, where they are able to manage the team they belong to, they need to provide their unique URL and ID. It's now possible to give a common routing URL so creators can simplify their customer service.

4. Changes to our Marketing Site

When we overhauled our marketing website in the first quarter of 2020 , we've introduced a ton of enhancements and added new functions to our site, however the design was not updated to keep our site current and communicate our message with the greatest impact that was possible.

7 website

     The changes made to .com    

We carried out a comprehensive review of our content, and revamped our brand's positioning in accordance with our findings, and developed new landing pages. We have also enhanced our images with modern branding and enhanced our Customer page to showcase the current features they're making use of.

6 website

     Enhancements to .com    

The goal is to emphasise the flexibility of the system, and also the way it fits in a variety of different ways.

5. Improvements to performance

The program is utilized by many big developers who generate millions in revenue per year, along with hundreds of thousands users. As we've onboarding these customers and observed, certain areas of our administration were becoming very slow and cumbersome in daily utilization, which reflected the insufficient quality of our software and quality of work.

This last time, we devoted our efforts to improving the efficiency of several important aspects, such as Activities, the Dashboard, CSV exports, and the view segmented for members that are not free. In terms of experience, the navigation of websites with large audience has become much snappier as well as we're witnessing dramatically decreased time to load as well as worker load via our instrumentation.

6. Cancellation surveys

To provide creators with more details regarding the reasons they've cancelled their subscriptions, we'll be distributing cancellation Surveys that will be distributed to the subscribers who have cancelled. These statistics are combined and presented in the updated version of the cancellation.

8 surveys

     's brand new Cancellation survey feature    

The information provided not only helps the owners in regaining those members, but it also helps create feedback loops that assist them to understand the importance of their membership service in the long run, and help in ensuring that their company is aligned with the expectations of their customers.

9 surveys

     Our new Cancellation surveys    

The new dashboard gives creators the ability to see two segments: cancelled subscriptions that aren't yet redeemed (and are able to redeem) or had been completely churned, but have expired. You can also see the breakdown in cancellation reasons in every segment. It is possible to sort the data and exported in a CSV like everything else in the .

Surveys can be switched off or disabled, but they are deactivated by default.

Small-batch, on-the-fly projects

Small projects are carried out in tandem with more complex tasks described above (not not including support and bugs tickets). They typically range from two days to 2 weeks work, and are influenced by feedback from our customers as well as insight gained from our client-facing teams. We [email protectedare

  • A preferred partner page is integrated into our website to facilitate marketing purposes to showcase the most reliable development partners as well as connect potential customers to them.
  • The pagination of our blog is in order to improve SEO and extend the duration of our website.
  • A new security feature is added to new protection for podcast RSS feeds, which are hosted by ACast.
  • Assistance of Hungarian as well as Czech as possible options to localize
  • A brand new coupon-targeting feature allows coupons to can be applied to either or all subsequent purchases, prior purchases for reactivating subscriptions that expire, or for changing the subscription.
  • An API feature that allows you to prevent certain texts, which restricts iOS app store approvals for some customers.
  • innovative tax-handling options various options to handle tax Canada making sure that customers are getting the correct amounts according to their income and the nexus
  • Cookie banner on the site of marketing for EU and UK users of the UK as well as EU websites.

We have also automated some internal applications that we utilize to move customers away from competitors such as Substack or Pico. In the end, we analyzed and restricted the use of cookies from third-party companies in order to improve the privacy of our customers.

As with every release, these really are the result of a collaborative work from the beginning of research and development to implementation, helping with documentation, customer service and even marketing. Thanks to the team for their amazing work, and a huge thank you to our clients and partners. Happy holidays!

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