Six video marketing mistakes that you should avoid (according the people who created content)
The moment he began to make videos Pat Walls, the creator of Starter Story began to fall into the mistake of running after the first idea that came into his head. He would make videos for hours based on concepts that were later scrapped. The experience was beneficial, Pat learned quickly that well-planned-out ideas ultimately allow him to save time and create better quality content.
In this article, we asked professional video makers to take you through the most common mistakes they make. Among them, chasing virality by talking too much, or overly fast, striving to be perfect as well as spending lots of money on equipment before you're even confident on camera.
Learn from stars like Jay Clouse, Jay Acunzo as well as Jayde I. Powell as they offer advice on how to avoid making the same mistakes that they did.
First mistake: not vetting your thoughts
If you create videos, but don't devote enough time or effort to creating them, it eventually slows your progress and can cost you money.
The creator of Starter Story Pat Walls began creating videos in the manner he does it, he made a mistake. "So frequently, I'd get an idea and spend 10-20-30 thirty hours bringing the concept to life by creating it -editing the video, filming it, post-production and everything else."
"I'd been able to save a great deal of time and made progress faster when I spent a bit more thought to the most effective way to make the most of the time I have." says Pat.
Because, in reality the thought-out ideas can help you determine how your video will be shown through the thumbnail and title, while also keeping your budget efficient and under control.
What do you need to do instead: Brainstorm and evaluate the concepts prior to putting them into
Take time to think about thoughts. Then, you can take on the task of completing your shortlisted ideas so each video captures your concept into existence.
The first step is "putting together 20 possible ideas in a spreadsheet and then sorting the ideas into 1-10. Then, sort them from the highest to lowest in terms of their scores. Pick only the ones highest and throw the rest to be thrown away." Then, suggest Pat.
Something to be aware of is that, instead of grading suggestions based on what is the ones that youthink are most effective, verify them based on:
- What are their ties in relation to your ideal audience
- They should be aligned with your personal experience or the product that you're selling
The best ideas are ones that blend these two.
Making time to think of ideas can make it easy for you to create videos that hook viewers. Also, you won't have to scrap ideas after you've recorded them.
Additional tip:Identify who you're making videos for.
Because the success of any concept for video is contingent on how pertinent it is for the people you want to reach Consider what do the potential viewers desire to communicate with?
Instead of assuming, investigate what kinds of concerns your ideal target audience might have with regard to your field of knowledge.
Begin by understanding precisely:
- You'd like to create videos for
- What subjects do they research or research?
- Which channel(s) the videos are streamed on?
In essence, the ideal customers are those you wish to sell your product to. It is possible to enter their names into an online tool for audience research such as SparkToro for you to identify their
- Demographics (age and gender)
- Who are they following on social media?
- What do they discuss
Then, look at the people you follow on video-driven channels such as TikTok and Instagram for a look at their content. This isn't about stealing their approach, but to discover the type and tone of the material you want your viewers to watch and engage with.
The second mistake: thinking that an online video can drive business results
What ever your ideas are it's not a guarantee that your content will become viral. There's also no saying what consequences a virally produced video could drive for you besides an increase in followers count. But, Dan Bennett of Video for Entrepreneurs shares that most new video creators are looking to make their videos viral.
"Oftentimes when I'm working with clients, particularly in the beginning, people are considering the video as something expensive, that they've got to pay a substantial sum of money to purchase. The film will take care of all the lifting for the client." Dan states. Dan. "It's most likely will be a huge success. It will change the direction of their businesses. Even though it occurs in 1 in 10,000 video clips, it's definitely not something to count on."
What should you do instead: Be consistent
Instead of thinking that just one viral video is all you need to succeed in video marketing, be sure you consistently post videos that entertain, educate and ultimately improve sales. Dan advises "putting together a body of work through the creation of multiple videos on the same topic, covering different aspects, and leading people on a trip [with] your] to take them along on the journey."
The video engine will ensure that you're on the top of your target people's minds. It lets them believe in you. This is essential for driving positive results for your business. The problem is that not every viral video does this however, as folks only see it only once, and eventually the memory fades away.
Mistake #3: Investing in gear before nailing camera presence
"We would like to appear as an a-lister, so we invest in the best lighting equipment, buy microphones that are expensive, buy the best camera, or pay for or work on editing it to make it flashy, add captivating animations, vibrant subtitles and emoticons, as well as B-rolls and everything," says Jay Acunzo who founded the Creator Kitchen and hosts Unthinkable. The Unthinkable podcast.
What's the issue? Modern equipment will not assist you to present your idea clearly until you are able to master the art of camera. Be aware of the way you display in video your energy as well as how you portray your self, and the way you deliver a story.
"Because that effective video marketing ] is all focused on being skilled at cameras and microphones and, if you're competent in doing this and then nothing else other aspects of the process will be worth the time until you can master the skill to sat down in a chair or sit in front of the camera and present," Jay points out.
What do you need to do instead: Camera presence as the main camera
"Put yourself into a hurry and make enough video content to get better (in front of the camera) before you commit to any money or time or budget (team or yours) as well as trying to be more proficient at what you achieve incrementally," advises Jay. Take a look at the videos you've recorded to understand:
- Where to look at the camera
- What non-verbal signals can be captivating?
- How do you pace your talk to make it impactful?
Then go back and implement your modifications to the content you recorded.
Fourth error: talking too much
If you are talking too much, you unintentionally give away a lot of details, which confuse your audience, and possibly losing their attention completely.
The creator of The Em Dash Co and host of the Creator Tea Talk, Jayde I. Powell, had to deal with the same. Jayde I. Powell explains "Oftentimes it's because as a marketing professional, I want to convey the message, or even story to the point that I lose track of who I'm speaking to and the kind of content they consume or the things they're interested in within it."
However, over time, Jayde has realized, "A significant component of my role as a content creator and as a content marketer demands me to take a lot of data and transform into new content, however, I must also make it easier to digest."
What can you do instead: Plan your content, but don't over-plan it
- Refine your opening lines
- Eliminate any words that aren't in line with the overall video idea
- Remove or add data based upon your viewers' understanding of the subject
Your content is easy to understand and relevant for your customers.
5. Too fast and too often talking
Besides being mindful of the length of your speech, pay attention to the way you pace your speech. If you speak fast, you make it difficult for viewers to follow along. But if you go slow this could cause viewers to fall to bored. In any case, impulsively slowing down your videos can diminish its impact as it fails to give viewers enough time to fully comprehend the message you're presenting.
Public speaking coach, Nausheen I. Chen shares she used to speak too fast. "Maybe this was due to anxiety, adrenaline or the pressure of creating super quick videos for events, but it was like I was at 1.5x speed during the entire duration."
"In the end, I had to plan everything, minus my ability to speak. I planned out the content along with the lighting, the background, the spot," Nausheen recalls. "But reality is that you can possess the best cameras, the most powerful lighting, and most engaging images, but if you do not have the ability to place yourself before cameras that are energized, when you're not able to alter your pace or slow down for a second, the message is likely to go away."
What can you do? Review your pace and record your stops
Sixth Mistake: Trying to achieve the ideal outcome
"When I first began using video, the error that I'd made throughout the entire time was trying to achieve the ideal video and believe that I could accomplish it," claims Jay Clouse, Founder of Creator Science..
To strive for perfection is unattainable and exhausting because you constantly question all the things you make. Most of all, it prevents you from being that person on camera.
"Because once you begin striving to achieve perfection, you raise the question: 'what is the definition of perfection? "And what you likely end up doing is comparing your work another's work who has been doing this longer than you have. Then you try to make an alternative, memetic form of what the other person accomplished. "[But] you're never capable of being able to do it as well." What's the reasoning behind this? "Because they're most likely more experienced in addition to creating their own content."
How to fix it: Find your style
This can be said more than executed. It is, however, a good concept. Jay recommends being a little loose on camera for an authentic appearance. "[This is due to the fact that it won't be as unnatural. It won't be a struggle to imitate your style."
The only thing you need to do is get the idea that you don't have to be a copycat of anybody else. In the end, "Make the video that you are planning to create precisely as you would make it," Jay points out. Take note that finding your personal style takes patience. Thus, Jay Acunzo's recommendation to record as often as you can to build the perfect camera presence can be helpful also here.
Today, create high-converting videos.
One of the easiest ways to sum up it is to reflect on the ideas for your videos. Develop your storytelling skills and your speaking and camera presentation abilities. Make sure to organize your presentation with your script that outlines:
- The topics you'll discuss
- How you'll handle this issue
- There will be a moment or two
- You can change the way that you'll alter the speed you go at
And if scripting gets time-consuming, use 's AI script generator. Here's to making videos that can keep viewers to watch till the at the very end
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