Selling on Facebook (A Plan for Facebook Group Managers)

Jul 11, 2024

If you're looking to promote your online courses You'll need an audience. It's best to not have wait until after the course has been designed before you can begin building that audience. If there's a thing I've learned from my experience as an entrepreneur, it's that the process of creating the product then in search of a audience to sell your product, can be compared to putting the cart in front of the horse. The best approach is to build the network first. Learn what people are looking for, then market to them in this.

The development of blogs is an excellent way to attract a crowd for your online course. It can also help to create a community of customers and leads who will supply information that they're looking for as well as the information they're likely to buy. Through the context of a Facebook Group you can watch posts and get a better understanding of your target audience's preferences, their language they speak and the gaps in which they're not meeting - then you can provide the audience with preciselywhat they need, and without having to do this on your own.

In this article I'll teach you how to establish communities using Facebook Group, tap into this group and see what people are looking for, prior to you make the group.

A fatal mistake to stay clear of

In my years of doing consulting and the launch of classes online, I've observed one fatal error which I'd like to steer you away from. This is the mistake of creating an online course and not the support of a group of students.

Maybe you've seen this happen, or worse yet, you've experienced it yourself. You've put in lots of effort and time to build your course. It's exciting to earn sales and serve and you process your online course with incredible enthusiasm. You then open your course up for the world to see as well...

... crickets.

No one buys.

It's sad, I know. It's actually happening often than instructors are prepared to admit.

Instead of laboring to that could or won't sell the products, focus your attention in building your community first. If you're the one who is in charge of a community then you'll discover it's simple to market and earn profits from your courses, coaching or whatever you'd like to offer.

As I was beginning to develop my business, I struggled in search of a feasible strategy to build a community for the business. The good news is that I decided to put more focus on my Facebook community over everything other than podcasting. Looking back, I can see how I was able market the online course in such a powerful way - it was definitely my Facebook group. This group was a formidable leader for networking, contacts socializing and tapping the audience who already desired.

 Form A Community Around Your Course Theme

If you are planning to offer your online course to participants who belong to Facebook's Facebook Group, you first must create an account that's relevant to your niche and.

In my instance, I've set up several groups. One of the most successful ones to me was my Secret Weapon for Podcasters group, as well as the Pay2Podcast The Group (the latter of which is a sponsored group). A group of podcasters lets me market to those within the realm of podcasting.

If I had created groups that focused on the fasting of weightlifting, diets, or anything else that wasn't my area of expertise, I'd have created an entire group of people who wouldn't be attracted to my training online on podcasting.

If you're not done so, login to Facebook and start a brand newly created Facebook Group. After you've done this, you'll need decide on the name of your group. That brings me to my second suggestion:

Create Your Facebook Group for SEO

When many people create an organization, they are trying to create catchy titles. However, on Facebook that doesn't work so well. If you consider Facebook as a type of search engine, you'll see that it's not very efficient in its search for data - instead, it employs words that are more specific.

In the case of, say, your group is named "Fantastic Beasts" and you have a group dedicated to gym lovers, Facebook doesn't know that. You can instead give your group the name "The Weight Room" or "Gym Fans - Want to Get Rid." Use the search option to search for the topic within your group's name.

If the Facebook group you're in is one specifically for Instagram or users of digital marketing include the keyword in the group's title. One of the only times you'd be good to think about fancy titles is if you've cultivated an impressive following and can direct an ongoing stream of users to join your group. If you've cultivated a substantial follower base and have a huge following (like Lewis Howes or Hal Elrod as an example), then you'd do well to use your name in the name. But if you don't have a lot of followers who will likely look at your profile on Facebook or contact via ads, email the podcast you're on or other methods, you should use keywords that reflect your course topic within your organization's name.

Set Out Your goals of the Facebook Group

Similar to my previous suggestion of creating an organization that has a niche and is relevant to the students you intend to enroll in your online course The group should also have defined goals.

Your group's purpose should not be solely to market items (including courses online) to members. You'll use the group to build leads, gain customers, and to sell additional courses, - but don't make it appear that way with a manner that's not sensible.

One excellent illustration of a community with a solid purpose could be The Order Of Man Facebook Group. With more than 40000 active members and climbing Ryan Michler's Facebook page is an online community unique to other online communities. The posts on the group have a range of 50 remarks, but often they are in hundreds. Men with a clear objective can to connect and discuss a specific topic: being a man and the best way to develop as men.

If you decide to create an Facebook Group to build a community, make sure that the group is focused. Like the groups you've seen, they all have listed focus and a clear goal. A strong and focused focus will assist you when you need to market your product within the area you're located.

Ask People To join Facebook Group Facebook Group

It's laborious. When you don't already have a community in another location, you'll need put in some effort and time to get this done. But when it's all over the end, you'll get rewarded. As Arne Giske is one of the Facebook Group Growth Hacker told me on the Thriving Launch Podcast: "At first it'll take a lot of work. If you're only starting out it's going to take some effort into it. After you've established the community, you'll be in a position to market what you have. Not only that there's an audience who can tell you what they'd like and you'll just have to create the item and then sell it to them."

The time and effort spent in the beginning is worth your time and effort in the end outcome.

One way to create the community you want is by starting with posting Facebook updates. This is what my client Tim Hoover did with his Elite Fitness Group. With practically no email list and a membership which wasn't yet fully established, Tim Hoover made use of the method of making posts urging his followers to join his group. The group has more than 500 engaged members. It's how I felt at first, but within a short period of time I stopped inviting members to join my group because group members started suggesting and invite their acquaintances.

It can be daunting or time-consuming in order to build an audience, especially if you do not already have a following however it's not impossible to start with a blank slate. Consider Arne Giske as an example. When he started his organization, he had barely 23 years old, living in a basement apartment with his parents in a unemployment situation, but unconnected to the online marketing business. The group remained in the same method of constantly soliciting members of his targeted members to join the group. In the present, his group has nearly fifty thousand members that are engaged. If you're a Millennial entrepreneur, go join the group, and then check out his strategies so that you can mimic his methods to your team.

Here are some alternatives to tell your friends about your neighborhood:

  • Videos are accessible through Facebook (if you're just getting started with online advertising, take it easy on this)
  • Send an email to your followers, friends, as well as anyone else may be interested.
  • A private Facebook message inviting anyone you think might be interested in joining the group, as well as its content
  • Your group's link within your menu bar or content on your website
  • Social media posts with links to your business
  • Your podcast needs to shout the name of your company
  • Invite friends to share the news with their acquaintances and create posts on your group

Enhance Group Membership Through the Offering of Rewards to Join

Membership can be rewarded by giving away giveaways or offering exclusive content, such as videos, and content that isn't available elsewhere.

It is also possible to give a little bit of additional time to you by the group, which is something that's not available elsewhere. Such a speciality and exclusiveness also help establish your organization as a source of top quality treatment and insight on your particular area.

Here are some tips for giving away giveaways

  • Documents in PDF format that are special
  • Hacks that you've never seen before or that are coveted by other companies which usually are only available the customers with
  • Video tutorials and walkthroughs which people want to see
  • Online courses for no cost

These are the things that make people desire to email their friends, time, attention and assistance. That's exactly what makes people desire to be a members of a group.

Special gifts and giveaways is precisely the type of things Ryan Levesque was doing during the time that the group was being created. Next Level Mastermind group (it's an online class that is not paid for, yet nonetheless he exemplifies this type of lesson with aplomb). As he launched his group it offered a variety of thrilling giveaways. Also, he offered prizes for those who had contributed the most content to his group (which encouraged members to write and post more, which they did!). He also gave the affiliate prize to members who signed up most.

This is a tactic Ryan Stewman utilized to grow his, sales talk with professional Group to become the biggest and active sales-related group on Facebook. Incentivize people to sign up. Use whatever tools you can. It may seem as if you're dispersing each piece of artillery you have in your arsenal however, as you build an army of loyal and happy members, it'll bring dividends.

Your contribution to a non-paid organization may appear exhausting, but it's what you're doing to attract attention. That's the way you're earning admirers. If you're feeling exhausted and you're not willing to sacrifice the attention you deserve, think about what Gary Vaynerchuck has to say in his video: "I Day Give Up Attention." When you're selling products, it's essential to keep your eyes on the ball. This is why Coca-Cola, TMobile, and many other major companies spend millions of dollars in advertising and capturing your focus.

It is a trade to gain attention and trust that will allow you to build a a community of committed clients and loyal customers.

Utilize your Facebook Group to conduct Market Research

We're now getting closer to selling, however we're far from being there. You're currently in an account. The account is focused, increasing and more people are joining. It's a great opportunity to increase trust and engagement.

It is the next thing to do by asking people to share their worries. Talk about their issues with them. Find out what their concerns are and find out more about them - all to develop an online course specifically what they want. This ensures when you go to offer them something, they'll buy.

Keep track of their thoughts as as their struggles, points of pain, and all necessary information for selling a course.

Here are some methods to conduct market research in your business:

  • Taking polls inside your organization ( here's how to do it)
  • Asking questions about pains
  • Inviting discussions
  • Encouraging more discussions

Markets don't need to be complicated, it's straightforward as just asking. Take note of what's stated as well as what's being requested.

 Use The Information to sell your course

I'm not a big fan of the old saying "build it and they'll arrive." I'd prefer them to arrive to gather and offer them items they require.

As Russell Brunson has said in his book Dotcom Secrets that when people connect, there are opportunities for business. In the past, it was a challenge to locate groups and tap into them and make use of them in a responsible manner to make sales Facebook Groups allow you to achieve this yourself at very little cost.

When you've reached out an organization, you've got the items they're seeking. They trust you and they'll be happy to buy from them.

Selling isn't that difficult since you've done your homework to establish confidence, create the perfect impression, and get people's interest of your clients.

You'll need to discuss your plans to create an online course that meets the needs of your intended public (which your time have spent with them as well as your studies have assisted you in gathering the information). With posts and content it's possible to determine the development of an online training course to help them solve any issues.

Instead of launching your course and then failing in the event that it doesn't sell, sell your course to a set of test users. Since the course is currently in the process of being evaluated and is live so it's not quite as costly or in-demand and includes special features that won't be available later. If you've conducted your research thoroughly, you'll know exactly what you're in the online course and that shouldn't be a problem to figure out.

As you've gained confidence and trust with your readers, they will be reading your blog, and are interested to know what's happening (which is crucial to sales). Because you've offered value for free, there's no reason to be unsure that the premium content is more valuable and worthwhile.

In my instance I've achieved this using the help of my Pay2Podcast Class along with my ProfitFromFB course. The courses have been verified through real sales. This justifies the necessity for me to advertise these courses to anyone who is not the members of my Facebook Group.

 Create Your Community Prior to Creating Your Course

If you adhere to my suggestions in this article, there's nothing to stop you from trying to create a group of individuals who are interested in the subject you're discussing. In doing so you'll be able to avoid creating a course that no one purchases, and will be able to verify what information people want for prior to creating an instructional course that teaches them precisely what they'd like to learn.

Luis Congdon is a digital marketing expert for business. He's been featured and quoted on his blog, the Chicago Tribune, Forbes, JP Morgan, Entrepreneur Magazine, Inc. Magazine, Huffington Post, Huff Live, Elephant Journal, and several other publications. For the free training in digital marketing and make more sales online visit

This post was posted on here