Selling Audio Samples With Demuvi Selling Audio Samples With Demuvi

The digital audio market has seen a dramatic increase in the past few times. As consumers, we enjoy having instant access to millions of songs, but what has this change meant for the people behind the music? Veteran producer and seller Demuvi talks to us about the opportunities and tools that technology offers creators today, and shares his sources of inspiration to work from.

 You've worked in sound production as an engineer, producer and sound designer for over 30 years. How did your journey with music start?

I started making music as a teenager on an Commodore 64 and an Amiga computer. Due to limited resources I was constantly having to come up with new ways to make music sound good. Back then it was challenging but I also learned lots about sound design and synthesis from it.

  It was easy to have my products out to the marketplace. Setting up a shop was easy, and if I ran into any difficulty I received prompt assistance from the support.

Nowadays, a large portion of my work in music involves creating presets for virtual synthesizers, which help professionals as well as newcomers produce their music with ease. I am also a specialist in recreating sound, which you can hear for yourself with my "Popular Sounds" expansions. These are custom-created versions of music from the 1980s and 90s, with sounds from the 70s and 2000s also in development.

 Where do you get the inspiration for your work?

My primary focus is the music of the 1980s and 90s. I was curious as to whether it was possible to reconstruct the sounds of these years using a synthesizer software and create presets that can be played using the keyboard. So you could say that my inspiration stems from the past.

How does technology affect your creative process?
Software synthesizers have improved so much that hardware synths have become almost non-existent, in my opinion. The majority of people who use traditional synths is doing it for nostalgia or joy, but in terms of the sound industry, I can see much more potential in software synths in the future. It makes it easy to get inventive on computers, and significantly simplify the process.

What changes in the sound design industry have you seen? Have the profile of customers or demand for related products changed significantly?

The marketplace for sound design is huge, and so is the amount of people who play. I've had several fans for my replications and I'm glad there are people who share my passion for old-fashioned sounds.

I'm not sure if much has changed in the past several years, other than technological aspects. The computers are becoming stronger, and software can create many possibilities. This is the future, and it's exactly what I predicted 25 years ago. At the time, computers couldn't produce sounds like they do today. Technology proved me right.

What software have you found that are most helpful in making digital sounds and music?

I work with Ableton Live Suite 11, Serum, Sylenth1, VPS Avenger, Parawave Rapid and the whole Native Instruments Komplete 13 Collector's Edition. I also make many sound effects from scratch, mainly with Serum and VPS Avenger Plugins.

How have you helped to market and market your goods and/or services?

It was easy to get my new products on the market. Setting up a shop was easy and when I had any issues, I always got direct assistance from the assistance.