Pricing Strategies to Fight Stagflation Pricing Strategies to Combat Stagflation
It's not easy to lead an organization during periods with high inflation or the recession. This becomes more challenging when they're occurring simultaneously.
It's a sign of stagflation. Experts believe that a stagflation period is expected to last until 2024.
You may be looking at ways to reduce the operating costs as well as altering your growth strategies overall.
And what is the pricing?
As the Chief Product Officer, Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR and he always pointed out pricing as being one of the crucial tools they used to meet the next goal of income.
and Kurt thinks that the price iterative method can be an extremely useful method for unstable markets.
In two hour-long interviews, Sales managers Todd Stellfox and Tony Markov both spoke with Kurt regarding pricing strategies that work across a range of volatile markets as well as beyond. Watch both of the interview here, and then see the the highlights of both.
Don't rely on Your Competitor's Cost
What your competitors could do to be wrong about their products' value (2 minute):
Strategic Pricing Strategies for Inflation in addition to Foreign Exchange
Price positioning is based on regional purchasing power (2 minute):
What is the best way to price a brand new item?
How do you formulate a formula in order to maximize the business value as you introduce the service? (4 minutes):
What are the things that the US along with Europe Consider Pricing Differently
In the past, businesses at the beginning of US operations cared more about getting market share. European businesses faced issues with cross-border trade much more. However, changes are happening. (2.5 mins):
Strategies for Pricing to Enter New Markets
Solutions for Horizontal models vs. vertical expansion models (18 hours):
Iterative Pricing Using
What platform allows firms to analyze their pricing? (2 minutes):
Full-length Videos
Check out the entire interview with Tony and Kurt to find out more about the global pricing strategies.
Listen to the full interview of Todd and Kurt to find out more information about how to determine the best valuation measurement, as well as other income-generating possibilities in various market.
About Our Presenters
Kurt Smith, Chief Product Officer at
Kurt is the head of product strategies, payment and corporate development at HTML0 and also the Director of Interactive Quotes (IQ). Prior to joining Interactive Quotes , Kurt worked for more than a decade advising and investing in growth stage software businesses across the world. In his career, Kurt has been a committed advocate in helping companies as well as individuals to understand and develop their specific capabilities and realize their potential. Kurt has worked for some of the most rapidly developing software companies around the globe as an Operating Principal for Accel-KKR. He has also worked for Fortune 100 companies while an Engagement Manager at McKinsey. Kurt began his career working in FinTech as an Project Manager for Envestnet (NYSE ENV) while the company scaled via an IPO.
Todd Stellfox, Sales Manager at
Todd serves as sales manager in North America at where he leads a team of Account Executives who sell the product worldwide. Todd has more than 12 years of experience and expertise in the payment as well as SaaS industry, and enjoys sharing his knowledge to help other people, as well as helping his colleagues and customers succeed. Todd is a resident of Charlotte, VT with his family.
Tony Markov, Sales Team Lead at
Tony has been the founder of the EMEA operations. Currently as a Key Account Executive as well being a Sales Team Lead at the headquarters in Amsterdam The Netherlands. With more than eight years knowledge of SaaS which the part of it is within SaaS payments and billing, Tony is often involved in growth-driven projects as well as discussions with SMB as well as Enterprise SaaS companies looking to scale.
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