Pricing Strategies to Combat Stagflation Pricing Strategies to Combat Stagflation
It's hard enough to guide a company through a period of heavy inflation or during a recession. However, it's even harder when these events occur simultaneously.
It's a sign of stagflation which economists predict that a stagflation period will extend into 2024.
You may already be looking for ways to lower costs and alter your growth strategies overall.
What about the price?
The Chief Product Officer of Accel-KKR Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR, he consistently considered pricing to be an essential tools for growth they used in order to achieve their revenue goal.
and Kurt thinks that the iterative approach to pricing is an effective plan of action in volatile markets.
Two one-hour conversations sales executives Todd Stellfox and Tony Markov each spoke to Kurt on pricing strategies that can work in volatile markets and beyond. Listen to both interviews and view highlights of each.
The Reasons You Can't Rely On Your Competitor's Price
What your competitors might get wrong about their products' worth (2 minutes):
Strategic Pricing for Inflation and Foreign Exchange
Pricing position based upon buying power in the area (2 minutes):
What is the best way to price a brand new Product
Formulating a formula to calculate the business value of the new service (4 hours):
How the US and Europe think about pricing differently
The past was that early-stage American companies focused more on capturing market share, and European companies felt issues with cross-border trade more strongly But things are changing (2.5 minutes):
Strategies to Price to Get into New Markets
Strategies for horizontal vs. model of vertical extension (18 hours):
Iterative Pricing With
How does the platform allow companies to test prices (2 seconds):
Full Video
Stream the full interview between Tony and Kurt to learn more about the global pricing strategy:
Watch the entire interview with Todd and Kurt for further information on finding the right value metric as well as more opportunities for revenue in diverse markets.
About Our Presenters
Kurt Smith, Chief Product Officer of
Kurt is the Head of payment, product, strategy, and corporate development at, as in addition to the General Manager of Interactive Quotes (IQ). Prior to joining , Kurt spent over a decade working with and investing in growth stage software firms around the globe. Throughout Kurt's career, he has shown a keen interest in helping companies and individuals identify and scale their unique capabilities to reach their maximum potential. He's worked with some of the most rapidly growing software businesses worldwide as an Operating Director at Accel-KKR, and he's worked in conjunction with Fortune 100 companies while an Engagement Manager with McKinsey. Kurt started his career working in FinTech as a PM at Envestnet (NYSE: ENV) while the company scaled to the point of the process of an IPO.
Todd Stellfox, Sales Manager at
Todd is Director of Sales in North America at where he oversees an account Executives selling's solutions across the globe. He has over 12 years of industry and knowledge in the payments and SaaS business, and enjoys sharing his knowledge to help others, and helping his customers as well as colleagues achieve their goals. Todd lives with his family in Charlotte, VT with his family.
Tony Markov, Sales Team Leader at
Tony is the founding partner of the company's EMEA operations. He is currently is a Key Account Executive and a Sales Team Leader in Amsterdam The Netherlands. With more than eight years experience in SaaS, the large majority of it in SaaS billing and payments, Tony is constantly immersed in growth driven projects and discussions with SMB as well as Enterprise SaaS companies looking to expand their operations.