Pricing Strategies to Beat Stagflation Price Strategies that Combat Stagflation
It's hard enough to guide a company through a period that is characterized by an increase in inflation or a recession. However, it's even harder when both events happen simultaneously.
This is a sign of stagflation that economists say that a stagflation period will continue until 2024.
Maybe you're already searching at ways to reduce costs and change your growth strategies overall.
What about the price?
A Chief Product Officer of Accel-KKR Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR The company always believed that pricing should be among the primary tools for growth they used to meet their goal of generating revenue.
and Kurt believes that an method of pricing that is iterative could be a highly successful strategy for unstable markets.
In two one-hour interviews Sales leaders Todd Stellfox and Tony Markov both spoke with Kurt about pricing strategies that can perform even in the toughest and most volatile of markets and more. Watch both of the interviews below and see highlights of each.
Don't rely on your competitor's price is
Your competition's chances of getting in the wrong way about their products' worth (2 mins):
Strategic Pricing to Inflation in addition to Foreign Exchange
Pricing position based upon buying capacity in the local area (2 minutes):
How do you price a new product?
Which formula do you need to write to calculate the business worth of the service? (4 minute):
What do the US as well as Europe think about pricing differently
Historically, early-stage US-based companies focused more on taking the market share, and European firms felt the issues of cross-border trade more intensely. But things are changing (2.5 mins):
Strategies for Pricing to get in to New Markets
Strategies for horizontal vs. the vertical extension model (18 minute):
Iterative Pricing Using
What the platform does is allow companies to assess their pricing (2 minutes):
Full Video
Watch the entire interview with Tony and Kurt to learn more about the global pricing strategies.
Watch the entire interview with Todd and Kurt for further information on achieving an accurate value measurement and more revenue opportunities in diverse markets.
About Our Presenters
HTML1Kurt Smith, Chief Product Officer at
Kurt is the Head of Product, Payments, strategies, and corporate development for, along with the General Manager of Interactive Quotes (IQ). Before joining IQ, Kurt worked for over a decade with and investing in growth stage software firms around the world. As a professional, Kurt has been a passionate advocate of helping organizations and individuals realize and enhance their capabilities and strengths to their fullest potential. Kurt has worked for some of the most rapidly growing software companies around the world as an Operating Principal at Accel-KKR. Additionally, he worked for the benefit of Fortune 100 companies while an Engagement Manager with McKinsey. Kurt began his professional career in FinTech as an Project Manager with Envestnet (NYSE: ENV) during the time the company was growing by the announcement of the company's IPO.
Todd Stellfox, Sales Manager at
Todd is Director of Sales and Marketing for North America at where he oversees an account Executives who sell the product globally. The veteran has more than 12 years of industry and experience in the payment and SaaS sector. He enjoys imparting his knowledge to the public and helping customers as well as coworkers achieve their objectives. Todd is a resident of Charlotte, VT with his family.
Tony Markov, Sales Team Manager at
Tony was the man who started's EMEA operations in EMEA. In the present, he serves as an Key Account Executive and Sales Team Leader at the Sales Team Lead position in Amsterdam The Netherlands. With more than eight years experience working with SaaS and the overwhelming majority of them in SaaS payments and billing, Tony is constantly immersed into projects that propel expansion and talks with SMB as well as Enterprise SaaS companies looking to grow.
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