[PODCAST] Episode 5: Andrew Lock - Top Marketing Expert Explains Walt Disney's Entrepreneurial Secrets

This episode get to talk about the story of Andrew Lock. He tells us about how his journey from an assistant cameraman with the BBC and then to become a major player on the internet in terms of online marketing.

It is recommended to check out Andrew's book "Walt Disney's Art of Business" and discover how to build a better company (including membership sites) using his Magical Marketing Strategies of Walt Disney.

You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com

These are the highlights and things you won't want to miss in the program:

• The unbelievable story of how the former BBC cameraman utilised his single ability to connect with online marketing giants such as Yanik Silver and Dan Kennedy. He created a successful online business, and became one of the most prominent names in online marketing. Beginning as a complete no-one. If you've ever wondered if it's possible to do this, his crazy story will let you know That you have the ability. (0:00)
• A clever method by which Andrew Lock got a free membership to Yanik Silver's exclusive and highly coveted mastermind group. It is possible to use the same technique to get events, interviews, and discounted products, and possibly even have your product promoted by some of the biggest names in online marketing. Imagine the kind of boost in sales it would bring your business. (1:06)
• Andrew Lock shares the dark place he felt during the pandemic and how the virus helped him pull himself from it. Additionally, you will learn how to use what he learned to guide you through difficult times of your career and life. (17:31)
• The secret of almost effortlessly achieving business success. Almost everybody gets this wrong and this leads to endless frustration and suffering. If you follow Andrew's suggestions, success, motivation, persistence and stability in your business is almost 100% guaranteed (10:21)
• A virtually unnoticeable problem in your website's performance is certainly killing your conversions right in the moment and the best way to make use of one of Walt's closely-guarded entrepreneurial secrets to fix it fast (30:37)
• An espionage technique Disney basically "manipulates" children into influencing their parents to go to Disney themes parks. Also, how to use this devious tactic ethically to make it easier for you to sell your online classes (29:13)
• The big mistake Disney's new CEO is making that would have Walt rolling over in his grave. Learn the right way to handle the recession (33:18)
• The key to success in your online business. It's simply really... Follow this and you'll likely to be interviewed by podcasts. Don't and you'll almost certainly remain in the struggle (37:47)
• The M_______ test. An easy way to find out if the subject that you are teaching is a suitable match for a site that offers membership (Plus, an even easier method to locate a virtually infinite number of topics and killer content ideas that you can build a membership site around) (39:33)
• The nefarious trap most business owners fall into makes them struggle, often for years with many NEVER figuring it out (This may hold you back this moment) -- and an easy way to stay out of it. (10:43)
• "I________ kills entrepreneurs". A hard lesson learned from the epidemic and the best way to overcome the #1 business owner "killer". (16:37)
• A lesson that all website that has a membership needs to take from Walt Disney's theme parks. This is what makes the distinction between a site that slows down and eventually dies no matter what else you do, and one that grows and grows almost effortlessly (25:32)
• The "Kodak" Test. The color and even the pavement at Disney's theme parks has been rigorously tested to subconsciously lure visitors in. And how to implement this concept to your online courses, sites and memberships to increase the sales (26:43)
• What is the way that Disney uses "fake smells" to entice parents into the theme parks. Disney actually invented a device that does this, and Andrew shows how you can take this idea and apply it to your online classes as well as memberships in a real method to increase conversions. (29:36)

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