[PODCAST] Episode 5: Andrew Lock - Top Marketing Expert reveals Walt Disney's Entrepreneurial Secrets

In our recent Memberships and Courses podcast episode, we had the chance to speak about Andrew Lock about how he began his career as a cameraman working for the BBC to becoming a giant on the internet in terms of online marketing.

You'll want to read Andrew's book "Walt Disney's Art of Business" and discover how to create a more successful business (including websites for membership) with Walt Disney's Magical Marketing Strategies of Walt Disney.

You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com

Below are highlights and things you won't want to miss in the program:

• This is the incredible story of how this former BBC cameraman used his unique skill to network with internet marketing giants like Yanik Silver, and Dan Kennedy, build a successful online business and eventually become one of the biggest names in online marketing... starting as a complete nobody. If you've ever thought about whether you could do that, his crazy story will let you know That you absolutely can. (0:00)
• A clever method by which Andrew gained free membership in Yanik Silver's prestigious and highly-exclusive mastermind group. It is possible to use the same technique to get gigs, interviews, or free items and perhaps even see your business promoted by top brands in the world of online marketing. Imagine the kind of boost in sales this would bring to your business (1:06).
• The dark and gloomy place Andrew was in when the disease spread and the way he managed to get himself from the abyss (and the ways you can apply the lessons he taught to guide to get through difficult situations in your career as well as in your life) (17:31)
• The secret of almost easy commercial success. Almost everybody gets this wrong and it causes years of frustration and needless suffering. Following Andrew's tips and your success, determination and a consistent approach to your business are almost certain (10:21)
• A virtually unnoticeable problem on your site is certainly killing your conversions right in the moment -- and how to utilize one of Walt's highly-guarded business secrets to get it fixed quickly (30:37)
• A clever method of Disney effectively "manipulates" children into influencing their parents in Disney theme parks and ways to make use of this tactic in a legal manner to make it easier for you to sell your online classes (29:13)
• The most serious mistake that Disney's new CEO has committed that will result in Walt lying in his grave. Learn the right way to handle a recession (33:18)
• A successful online business. It's simply really... Make this a priority and you'll get interviewed by podcasts. If you don't, you'll probably remain in the struggle (37:47)
• "The M_______" Test. A brain-dead simple way to test the content you're teaching can be a great fit for a membership site (Plus, an even easier way to find a nearly unlimited number of interesting topics and killer content ideas that you can build a website about) (39:33)
• The nefarious trap most business owners fall into leads them to be in a constant state of struggle -- often for years and many never figure it out (This might be holding you back right today) And there is a way to avoid it. (10:43)
• "I________ kills entrepreneurs". An important lesson to learn from the epidemic and the best way to defeat the number one business owner "killer". (16:37)
• A lesson that all website that has a membership needs to take from Disney's theme parks. It really is the distinction between a site that slows down and eventually dies no matter what else you do, as opposed to one that expands quickly and is growing almost without effort (25:32)
• It's the "Kodak" Test. The color and even the pavement at Disney's theme parks was thoroughly tested in order to subconsciously draw customers in. It also explains how you can apply this principle to your courses, websites, and memberships to boost sales (26:43)
• What is the method by which Disney makes use of "fake scents" to entice parents into its theme parks. Disney literally invented a machine that does this, and Andrew shows how you can take this concept and apply it to online courses and memberships in a genuine way to boost conversions (29:36)

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