In today's competitive market keeping customers loyal and decreasing turnover are crucial to ensure long-term success. With businesses with solid customer education programs reporting an average 7.6 percentage growth in revenues, this is one of most efficient strategies to make significant gains in satisfaction of customers retention and expansion of the business.

  Skip ahead:  

•    Why customer education is crucial to business success
•    Plus: Driving to success in customer education
•    Advantages and Success Stories
•      Chargebee
•      Hootsuite
•      PayShepherd
•      Flashpoint
•    Getting started with Plus

Why education of customers is vital to the success of a business

Educating your customers helps to maximize the benefits of your product, reducing the amount of frustration they experience and helping them stay engaged over time. This not only improves retention but it also turns customers into advocates who actively promote your company's brand. Highly educated customers can utilize and use your product without assistance, decreasing their dependence on support, and freeing the customer success team to concentrate on more complex, high-value interactions.

A strong customer education program also can speed up process of converting customers to worth. When customers quickly learn how to utilize your service and reach their goals, they are more likely to stay with your product and to explore further features. It creates a cycle of greater engagement and loyalty which supports customer lifetime value (CLV) and general revenue growth.

Moreover, customer education can help your organization track the impact of educational content using metrics, such as course completion rates, customer feedback and engagement metrics. These data help you refine the educational plan and show its worth to the stakeholders involved, showing that investing in customer education produces tangible results.

Plus: Creating success in customer education

Plus has been designed to help businesses create effective and sustainable training programs that help customers the growth of their business and help retain customers. By providing a comprehensive suite of tools for course creation analysis, engagement, and monitoring, Plus empowers your team to deliver effective training that meets your customers' needs at every stage of their journey.

Advantages and Success Stories

Global expansion success: How Chargebee leveraged Plus for worldwide growth

They launched Subscription Academy with Plus, creating a comprehensive online platform for learning that includes experts-led masterclasses, classes, and certifications. Its intuitive design and robust analytics enabled Chargebee to continually improve the learning experience, and to expand their services without limitations.

" Plus is a powerful platform that offers scaling, which allows organizations to increase their course offerings and student number without limiting."

  --- Guy Marion, Chief Marketing Officer at Chargebee.

Results:

• Over 5,400 learners trained across twenty countries. This has led to improved customer service and a decrease in the rate of churn.
• Over 800 students presented their credentials, encouraging participation in the community and boosting Chargebee's global brand presence.

Promoting customer loyalty Hootsuite's successful strategy for Plus

Hootsuite made use of Plus to develop Hootsuite Academy and provide an array of videos and certificates available to both customers and the general public. Hootsuite Academy covered topics like social selling, media marketing as well as social advertising. It also helped to increase awareness and involvement.

"Hootsuite Academy is probably one of the most effective tools we have for reducing churn and increasing retain."

  -- Ryan Chynces, Former Online Education Manager at Hootsuite.

Results:

• More than 450,000 students received training and 72,000 certificates were given, creating a huge base of knowledgeable, loyal users.
• A significant reduction in churn as customers found themselves more engaged and confident which led to better retention as well as stronger campaigning.

streamlining the customer's onboarding process: PayShepherd's journey through Plus

PayShepherd simplifies the relationship between contractors and provides project insights for business asset owners. However, they faced significant issues when they were attempting to onboard new users.

The procedure was lengthy, requiring one-on-one meetings in order to help users navigate each part of the software. This approach was inefficient and a waste of resources, and eventually became a barrier in the direction of growth.

PayShepherd introduced Plus to tackle these issues, creating a self-guided online training course. It allowed customers to be able to learn about the program at their own pace which freed up the company's resources and ensuring consistency in instruction across their ever-growing customer base.

"We have had a very successful rollout. We had a full-time use of Plus within a matter of four weeks. The Plus program had been returned to the team for 350 hours in three months."

--  Jenn Hunter, Co-FounderPayShepherd

  Results:  

• A reduction of 75% on the time to board, a saving of 350 hours over three months.
• The feedback received from users was positive and they appreciated the platform's support for different learning styles, such as visual and downloadable content.

PayShepherd used Plus to optimize the use of their resources, allowing them to keep its personal interaction while growing to accommodate many more customers efficiently.

Enhancing education for customers to empower users the Flashpoint's evolution with Plus

Plus provided the ideal platform for Flashpoint to shift to an on-demand, self-guided learning model. This change enabled the organization to create an online academy which allowed users to study on their own terms as well as provide high-quality, consistent training across the board.

        "Using Plus has enabled us to use our customer education on a large scale. To date, we have trained over 3,000 customers in our services and products. Without plus, it would have taken an enormous amount of time to train our user base."    

- - Grace Tilmont, Director of Education Services at Flashpoint

Results:

• 3000+ customers trained in their services and products, resulting in a significant reduction of the costs for training on a large scale.
• Enhances engagement and onboarding of customers that allows customers to gain confidence and boost product effectiveness.

The ability to adapt Plus enabled Flashpoint to include multimedia elements, develop custom learning paths, and provide continuous updates to reflect the constantly evolving features of their platform. The scalable model does not just enhance the overall customer educational experience, but also established Flashpoint as a market pioneer in customer-focused, proactive education.

Beginning using Plus

Whether your focus is streamlining the onboarding process, decreasing support requirements or increasing the adoption of your product Plus will equip your team with professional tools, cutting-edge analysis, and flawless scalability. Start courses swiftly and efficiently while analyzing the impact of your education immediately.

Increase Your Profits with online Learning

Looking to drive revenue and fuel business growth?

The Book of Plus is your ultimate playbook, featuring 12 stories of real-world successes, each for every month of the year. Explore proven methods by organizations that have successfully scaled online learning to achieve big results.

Download your free copy today to discover ways to make it work!

Are you ready to revolutionize your company's operations with online education?

Plus gives you the necessary tools and assistance to develop scalable and profitable educational programs that are tailored to your business goals.

  Are you looking for answers or to learn more about how Plus will benefit you?  

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