one of the Top 10 Creators on , Mina Irfan, simplifies her Company Using TCommerce
Find out how TCommerce helps Mina reduce time and streamline her company.
Mina Irfan founded Universe Guru and has been giving classes on spiritual and life advice throughout the years. She was one of the top 10 creators of 2021 despite having a small team and only employing a few platforms to run the business. Based on the successes she's experienced, Mina wants to share her tips on how to create an efficient and long-lasting company.
Learn more about Mina's advice on how to build an enterprise that is scalable and taking away actionable strategies that you can implement for yourself.
Mina's four tips for building and growing your business successfully
Mina has begun to establish her own brand by launching her own Youtube channel in the year 2001 in which she offered spiritual and life advice, and then later pivoted into her current journey as an expert in life coaching. Not long after, Mina launched her first class under the name Universe Guru. As someone who personally experienced her own trauma as a child, she hopes to heal others by her job.
A Course Creator and business owner for the past three years Mina has distilled down four strategies she's learned throughout the years that will assist you with scaling your business.
1. Simplify your tools and integrations
A single of the primary lessons Mina has learned over the past 3 years is the importance of having a basic, yet powerful toolkit.
Mina has, unfortunately, had to learn this the hard way. At the beginning of her career as a Course Designer, Mina tried out different methods to assist her in expanding her business. A mentor strongly suggested the use of a third party tool to create her sales page. She bought the tool and invested many hours and dollars to get it up and up and running. She even hired extra employees to get the sales pages professionally developed.
The tool didn't prove to be useful and her sales did not grow according to her expectations. Additionally, her students complained about the website's layout being difficult to navigate, and they were left in confusion about where the purchase button was. Mina also continuously ran into technical issues when integrating the system which took a lot of time and effort to resolve.
Mina recommends Creators to keep their business operations simple and low-cost by the use of two essential integrations. So, you have less complications, confusing funnels, or tons of moving parts where things can go wrong.
Are you wondering what the most important tools Mina uses are to run her company? Here's her top 3:
- Mina utilizes Youtube for organic leads. She hosts YouTube live sessions and posts important video content on them, that directs users to the sale page on which students can buy her course.
- Her other tool is Zoom to conduct live coaching sessions with her students.
2. Make sales more profitable by offering discounts and incentives
The sales of a business fluctuate and change based on a variety of external influences that Mina can't be in charge of. However, she can always increase sales, even in slower seasons or during busy times at home when she doesn't have time to develop new content.
Mina is a proponent of offering discounts and incentives on your items for your students. Discounts can draw students who are cost conscious or don't have the financial capacity to cover a huge sum of money in one go.
Here are several efficient ways in which Mina provides incentives and discounts:
- Make time-based flash sales. The urgency is created and students will often buy multiple courses. This is especially effective in the event that the sale is tied to a holiday, or significant day to you, like New Year, Black Friday or the day of your course's anniversary etc.
- Discount a product when you offer it as Order Bump (Order Bumps offer upsells that are incorporated in the checkout process that your student can add to their cart with just only one click. You can offer the additional course at a discount cost. The student can know the price of the strikethrough and be aware that if they purchase the second product immediately, they'll get a discount. The Order Bump
- You can create course bundles for sale at discounts. A lower price will allow students to buy multiple courses and will help boost the overall value. Mina offers many bundles targeting various needs, such as the University Bundle.
3. Give an exclusive rate of your merchandise
In contrast to discount offers, Mina recommends that offering more exclusive and higher-tiered access to your offerings can be a fantastic option to increase the size of your company. Students don't mind paying the extra cost for an all-inclusive premium experience. They want more time and energy from you, so you must benefit from that.
Mina has VIP packages available for some of her courses, like her Rich Babe Mastermind in Hawaii. The initial course was two days long, but Mina added a third day for exclusive dinner with her at an additional fee. Mina said that people who opt for the VIP experience usually tend to stay, giving her a boost to increase income.
4. Develop a sustainable model for your business with TCommerce
The best suggestion Mina has for Creators is to create an organization that will last. The one-time sales are fantastic but they don't last long as there's the need to constantly work to keep attracting them. One of the most reliable business models is to create recurring revenues by selling products with regular payments, or subscriptions.
- The initial step is to draw customers who will be willing to purchase a subscription-based service and develop a lasting connection with the customers. Mina does this by doing her best, by listening, and caring deeply for her students.
A few of the most common subscription-based offerings offered by Creator are members' access to a group, monthly subscription course content as well as ongoing coaching sessions.
Four reasons why Mina loves TCommerce
1) Simpler business: With the help of TCommerce, Mina is able to streamline the business processes. It hosts her educational platform along with a payment processor as well as sales page. This it is the sole platform she'll ever need, which will simplify her whole business.
2) Focus on teaching and creating: Mina saves time since she does not have to manage a third-party tools, and she doesn't need to hire extra staff or instruct them on how to utilize various platforms.
Mina is also able to save money due to paying for third-party software.
With the extra money and time, Mina can focus all her attention on creating courses, supporting her students, and improving or conceiving of fresh curriculum without causing as much disruption as is possible.
3.) The best support team in the industry: Thinkfic's support team is extremely responsive and easy to reach. When Mina has problems with payments The team is available to assist in solving them. In addition, Mina loves how one support team can solve all of her problems.
Mina loves how all the profits from TCommerce is reinvested into developing and improving the quality of the product. Mina is confident that the product is shaped to fulfill her desires as a creator.
4) Access exclusive to selling tools: In case you weren't aware the benefits of being on TCommerce gives you access to selling tools! It includes orders Bumps, wallet payment options (Apple Pay as well as Google Pay), and the ability to collect student location during checkout.
Mina advises all businesses that are strapped for time should definitely consider switching towards TCommerce. TCommerce helped to cut down on time spent the management of sales and payment and allowed her to focus on what mattered the most: writing course material as well as assisting students.
Take just 5 minutes to set up TCommerce!
Get set up in moments with TCommerce. After that, you'll be able to access our range of payment processors that integrate bookskeeping and bookkeeping tools as well as powerful selling tools for free such as Order Bumps and checkout features.
Need some help with setting up? Follow our step-by-step guide here.