Nine ways to make use of screen-recorded videos to increase communication in the workplace

Sep 9, 2023

A majority of workers are disengaged or unengaged at work.

Fortunately, video communications may help

Let's take you through nine ways that you can utilize video to engage teams better and help you make these videos using an easy screen recorder.

What exactly is screen recording?

It's a great method to communicate ideas quickly with your colleagues or clients and without the necessity of writing (and alter) lengthy explanations of particulars of a concept.

Also, you don't need take care of taking precise screen shots and identifying them as certain items you want to highlight. Instead, you can simply lead people through the process using video recordings of the screen as well as audio narration.

9 strategies to improve communication with recorded video

Screen-recorded movies add a sense authenticity to your messages by recording your tone of voice, facial expressions, and other non-verbal signals they also make employees feel more engaged, and avoiding any miscommunication caused by texts only.

Utilize these videos to help with all types of internal communications -- giving presentations or performance reports or training materials and much more.

1. Executive messages

77 percent of unhappy employees claim they'd be happy to receive a regular interval of communication by their bosses for example, reports on operational activities, and even by the C-suite, explaining how they make decisions.

However, management often limit their communication to quarterly town halls or emails that are long. They also make official announcements. These comms, which are written do nothing to build trust between employees let alone to engage them.

Screen-recorded videos are a bridge between the C-suite as well as the other members of the company. It's quick and easy to record, and these videos are more authentic and less scripted. They help management earn their employees' trust faster and create a more engaged workforce.

"Being visually-oriented and video-centric when communicating at work can be a potent way to combat the problem. It makes you remove the mask and protection of the written or edited communications."

2. Welcome messages to new employees

A majority of the new employees plan to quit soon because of a bad onboarding experience which leaves employees feeling disconnected.

Uninteresting presentations that highlight the company's goals and values do nothing in attracting new hires.

Screen-recorded welcome video clips are a fantastic option. They can capture your enthusiasm of welcoming the new recruit to join your team without having to schedule time for another Zoom-based conference. Additionally, because they are shown directly to the user, they could also:

  • It is possible to do an amazing job of making people feel comfortable
  • Aid you and your colleagues build confidence with the brand newcomer right starting

Here's a case study with Maddie Diaz, Senior Demand Generation Specialist of the company and who has created a brief introduction video for her to the team of marketing.

3. The employees are on the way to their workstations

This is the EMS Interactive video for training which gives the quiz takers points for their answers:

4. Walkthroughs of the product

Teams need to have a deep understanding of the product's worth prior to being able to advertise and market it.

Making snackable feature video series can be a great way of getting deeper into the explanation of something more deeply than a simple video alone will.

  • Scale product education
  • Every content item should be available
Video Library  video enterprise product

5. Walkthroughs of the process and directions

Do you know do you recognize " Hey, so how do I proceed?" messages? They indicate that your employees don't understand your process.

Yet, only 4 percent of remote or hybrid employees claim to know the expectations they must meet on the job.

Screen recordings are a great tool for setting clear job expectations. Help sales, marketing, support, products, and other departments to create walking-throughs of their team members. By breaking them into the following categories:

  • Processes Examples of this include the most efficient method to use specific software, check payments, or browse through internal databases.
  • Workflows What tasks are first, second and third? Then who's responsible for what? And to whom they'll give the ball next.
  • Communication between teams What is an event versus show screen-recorded videos, including the process of creating the videos.

The employees can also assist by tech experts in resolving simple issues by providing troubleshooting tutorials as well as answering frequently requested queries.

What's the best thing? Screen-recorded videos are efficient for creating processes for external contractors too. Like, for instance, Shopify uses payment process walkthroughs in order to decrease the revolving door between contractors and their managers about getting payed.

6. Effective training at the right time

50% of the employees who took part on the TalentLMS survey were unhappy with their program of training because it's irrelevant for them. Since it's not relevant, they typically lose between 50 and 80% of the training in just two days.

What are the best ways to tackle this issue?

Because of the instant application, the message is also far better retained than when employees are forced to sit through a helpful but irrelevant-in-the-moment training workshop.

"Having such a platform can be the sole true source of truth. Let's allow us to promote a link or embed code to incorporate it into our learning, and then swap it without embed codes or links being changed, which has helped us numerous times in the last few years."

Additionally to that, using exact analysis of videos it will be possible to monitor the effectiveness of the content you create to assess the effectiveness of your program for training.

7. Sales enablement training

Between doing cold outreach, prospecting as well as closing deals, it's very easy for sales email to get lost in the mailboxes of busy reps. Workshops that are standardized and squeezed into busy agendas aren't able to retain much too.

However, sharing one-on-one sales training using video formats is a fantastic way to boost adoption and improve efficiency of the team. You can record different sales enablement videos sharing:

  • Marketing data Share market research and brand messages, and short descriptions of leads that are coming in with bite-sized videos.
  • A perfect profile of your customers More than just an average customer profile pdf. Inform reps through discussions about details of what is appealing the ideal buyer and their issues during the sales process, and on.
  • Playbooks for sales and frameworks Use screen recordings to give feedback on your playbooks as you write them. When you are done you can put the steps in short videos to promote acceptance.

8. Management of projects

"New project, more events -- how exciting," Nobody has ever said that.

Yet, project meetings are the most frequent type of meetings which employees are a part of.

However, replacing them with video tutorials on screen that show the the how, what, what is, and the significance of these projects is certain to reduce the time of everyone involved. Consider it this way:

  • Project managers can discuss their plans and objectives, as well as other details of the project, as well as comments on their schedules.
  • The team members are able to watch the project video at their own pace, and do not be forced to sit and snooze during the meetings.
  • The members of the project are able to also create short videos from their internet browsers, to post progress updates.

Pro Tips: Organize videos sharing the goals of your project as well as the outcomes with respect to the campaign's name within your library of videos. In this way, you'll be able to keep a clear record of the 'why' behind each project and the outcomes they brought about.

9. Team update and report

Teams' updates may fall between chat conversations as well as emails archives. certain members not receiving notifications completely.

Video-recorded updates, on the contrary, are difficult to overlook. If they are organized by teams by name of project or topic in the video library. They are searchable too. Yet another idea: share your monitor in order to produce performance reports.

Based on the person who is viewing it, group members or other stakeholders permit viewers to watch and comment on or manage certain folders of videos. You can also delete public comments if you need to.

Start recording employee comms videos now

Be aware that video screen recordings show the truth about your feelings more clearly than written messages.

The videos can also be helpful for closing gaps in communication between management and their employees. If you're looking for a simple device to make videos like these, we suggest our no-cost Recorder. Simply install it on your web browser and begin recording immediately.

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