Must Know Customer Retention Strategies from Funk Roberts

Feb 6, 2025

Four Amazing Strategies Funk Roberts Use to Boost engagement, retention and revenue (PROOF IN INSIDE!) Reader Disclosure

For anyone running an online site for membership maintaining existing members has always been more challenging than getting new ones. While attracting new members is important but keeping them interested and committed is the real difference-maker.

Contents Toggle

1. The ‘Shared Rituals' Strategy
2. The ‘Identity Crafting' Technique
The ‘Insider Language' Method
4. The ‘Transformation Journey' Framework
In Summary

Greater retention means more reliable income, more community connections, and a more vibrant and loyal member base. There are a myriad of ways to engage members online however, you'll never be able to tell whether they work until you've tried them yourself.

This is why we sought out Funk Roberts, a well-known online fitness coach and a active member for many years, to share the proven methods that helped him boost retention, engagement, and revenue.

Here are some strategies Funk Robert shared with us.

1. The Shared Rituals Strategy

These shared rituals are constant routine activities that people take part in on a regular basis, creating a strong feeling of belonging and community. They are like glue. help keep members returning and help them feel more connected to your membership.

One of the main advantages of this strategy are:

Creates a strong community culture
Promotes regular participation and engagement
Improves retention and member loyalty

What does this look like in practice?

I am the director of a membership program called " Over 40 Alpha." It's a health and fitness membership for men over 40, 50, 60, and beyond. I run several shared rituals within this program to ensure that the participants are committed to the goal and the community.

Sweet Selfies: Members post pictures after every workout, sharing their motivation and encouraging other members to join in.
Alpha Meal Posts The members share pictures of their meals and break them into macro elements in order to increase accountability and inform members of the community.
Birthday Burpees For birthdays, the members record themselves performing burpees that correspond to their age. This is fun and challenging and brings joy across the neighborhood.

What can you do to implement these routines that are shared by your team members?

Determine the most important activities or behavior that align with your Tribe's members' goals.
Use easy-to-follow prompts and hashtags that encourage participation.
Make sure to include these steps in the onboarding material to establish expectations right from the start.

Incorporating these rituals into your shared space and rituals, you'll create an exciting, engaging environment that people don't want to leave.

2. "Identity Crafting" Technique

The art of understanding your market's target customers isn't just about understanding their demographics, it's the ability to understand their wants to be a part of their lives, aspirations, and struggles. People don't just need to purchase a item or service, they desire to be part of some greater thing.

In creating a distinctive and strong image for your community, you can give members the sense of belonging and satisfaction in the person they are becoming as a result of your programs.

Many people are looking to become part of an organization, they want to feel valued and respected. In addition, they want to become part of something larger than themselves.

The benefits from this method are:

Creates a strong sense belonging
Your membership is distinguished from those of your competitors.
Encourages greater engagement and retention

Within the Over 40 Alpha program, members aren't just joining a fitness program but being transformed into over 40 Alphas. This identity represents strength, commitment to change and commitment. All of it, from the rites to the culture, reinforces this identity, creating a badge respect.

How can you ensure an identical feeling for your members:

Define a unique image that resonates with your audience's aspirations.
Incorporate this identity in your rituals, content, and communications.
Continue to reinforce the identity of this brand through the sharing of stories, reviews, and interactions with the community.

As members assume a new identity that aligns with their values, they become more invested to the group, thus increasing retention.

The "Insider Language" Method

Every tribe that is successful uses its own language, a secret handshake that separates those who belong to the tribe from others. Developing unique phrases, slogans or hand signals that only your community uses could create a strong sense of belonging and exclusivity. It helps to create a distinct and unique culture that is difficult to replicate.

One of the main advantages of this method are:

It fosters a sense of exclusivity and standing.
Builds stronger bonds between communities.
Inspires retention over time through making the members feel as if they are part of something unique.

Inside Over 40 Alpha, there are members with phrases like:

GID (Get It Done! ) The rallying cry which reinforces our determination to action and perseverance.
"Smell The Rose": An opportunity to remember to breath, pause and appreciate the journey.

These aren't just catchy phrases; they are a part of the tribal DNA. They create a culture where the members feel that they're an integral part of something unique and unique--something they want to be in.

How can you achieve this for your group members?

Make up unique words or phrases which reflect the values of your community and objectives.
Use these terms consistently across your website, email messages, and events.
Inspire members to incorporate these words in their posts and interactions.

Creating a shared language builds an identity of community members are proud to be a part of. This is directly affecting retention.

4. The 'Transformation Journey' Framework

One of the most efficient strategies to improve retention is by guiding your members on a journey of transformation through clear objectives, incentive programs, and community support. This gives them a reason to continue their journey in your organization.

Some key benefits of this framework include:

Helps keep members engaged and motivated.
Provides a clear path to follow, reducing overwhelm and confusion.
Encourages continuous membership renewal.

How do you implement this: Craft a path that will lead to transformation with each participant starting at a defined point and then is guided to their objectives, by your assistance every step of the way.

This is what I'm doing for my program:

Milestones Set up signs on the route to commemorate progress (for example, the Milestone T-shirts that members of Over 40 Alpha Over 40 Alpha program earn at the end of each phase of the "One Year To Alpha" journey).
Incentive Programs Reward accomplishments to motivate the next steps.
Community support Make sure that everyone walks along this road on their own by creating a community that encourages and supports.

How can you implement this model for your staff members:

Draw out a clearly defined and step-by-step plan for a member's transformation.
Set up meaningful milestones that can be celebrated by rewards.
Make sure that the community is supported throughout the year through group challenges, check-ins, and a sense of encouragement.

The implementation of a transformation path framework provides a reason to members to stay. The members are constantly moving towards the goal they have set with tangible rewards.

In Summary

It is the core of any successful membership business. We hope that this article has provided you with a better understanding of Fun Roberts' most effective strategies for increasing the retention of members and increase engagement. Through implementing these four tactics--shared Rituals, Identity Crafting, Insider Language, and a transformation journey--you will be able to build a strong community which increases retention, and ultimately revenue.

Are you prepared to move your participation to the next level?

Learn more about these strategies and more with the Tribe Secrets -The 27 Psychological Strategies To transform your business into a Family of Loyal Customers . Uncover All 27 Strategies and Start Building your legacy today!

Let's build the kind of community in which everyone is considered a vital element of the puzzle making a difference to both your success and that of theirs.

Do It! Done!

Your Coach, Friend, and Friend,

Funk Roberts

the Tribe's Membership Coach

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