Mobile Marketing for eCommerce : Convert, Engage, and Capture Convert
Mobile marketing is distinct from conventional eCommerce marketing due to the devices that customers use to find and access your store online. The general consensus is that your site should be designed for mobile use. However, effective mobile marketing is more than that.
Here's why:
Mobile users should expect an experience that is different from what they might get for a laptop or desktop.
So, your mobile-based marketing should make use of certain techniques and tools that work especially well with phones. There are a number of them, and we'll discuss some in a bit. But just to give you an idea, your strategies around mobile marketing will include email marketing social media and SMS -- anything that can be accessed and used via the smartphone.
When it comes to eCommerce, mobile buyers comprise about 40% of total revenue. That's over $350 billion, and is likely to increase in the coming years. The average person spends hours looking at their phones because unlike computers, smartphones carry them around everywhere.
Here are seven aspects of mobile marketing you can implement to attract and drive more customers into your store
1. Make use of email newsletters and automatization
Email newsletters are particularly amenable to smartphones due to their responsive layouts that can fit the technology perfectly. They are a good method to keep in contact with your customers and leads and keep them updated with valuable information, provide them with relevant offers, serve their requirements, and make your customers feel appreciated.
Plus, 68% of emails are opened using mobile devicesbecause, there are many who find mobile devices to be simpler to use.
By incorporating automation for email to your workflow and enhancing the relationship with your customers without having to spend longer on it.
Any time someone fills out the form, purchases a product, asks a question, abandons a cart, or takes another action on your eCommerce store, you'll be able to automate emails to instantly respond. Some examples are welcome emails, onboarding series, special offers and abandoned cart emails along with a variety of other emails.
If you'ren't sending email emails, newsletters or other types of email then you're missing a great opportunity to keep mobile customers engaged and active. Why? Because even if your customers wait in the school pickup line or at the barbershop, or riding the subway They can still read your emails and purchase your goods. It's all about meeting the customers wherever they may be.
MailPoet lets store owners develop effective newsletters for email and automates. The editor makes sure that your emails look great on all kinds of devices and dimensions. Short on time? Use pre-designed templates to meet a wide range of scenarios for eCommerce. See the ways MailPoet can help boost your marketing via mobile the use of email.
2. Video marketing and advertisements can be created.
With regard to smartphones, videos are the king. Text on phones that is long will probably never be so appealing as watching video.
It is possible to post videos on social media platforms and use them to drive existing followers to your shop or advertise your content on platforms such as YouTube in order to gain new followers.
The embedding of videos on your website can convert viewers who browse into paid customers. How? Video clips can explain the features of your product or demonstrate how you can use the product. You can share customer testimonials that show just how helpful your items are. Or you can share behind-the-scenes looks that showcase your amazing team , or even eco-friendly products.
This is the fastest video you'll ever make and it looks stunning on mobile devices.
3. Optimize for voice search
This is a particular case of mobile marketing. In the absence of a desk, it's much more simple to talk on the phone rather than typing into it. It's become quite popular, and with apps like Siri and Alexa it's a part of many people's lives.
This affects the types of blog and content pages that you create, due to a variety of reasons.
The first is that people use voice search for answering simple questions and finding basic details. So, it works well to connect people with blogs offering this kind of info.
Thus, you may want to change the titles of certain pages or even create new ones in line with the long-tail conversationsal-style queries people tend to use to search for voice.
It could be beneficial to include a few FAQs on more of your websites that relate to the content on that page. You could also use questions on your H2 and the H3 subheadings.
As an example, a bookshop could include a heading in the form of an inquiry for example "What are the best books for new parents?" -- followed by a list of the five top-selling choices.
4. Create display ads
Advertisements on banners don't usually do very effectively on desktops, as they get lost among all the other content on the page. But with smaller screen sizes on mobile devices, your display advertisements could get more interest.
In either case, you could design display advertisements and then focus them on people as they browse social media or play their preferred games on mobile. These are ideal to re-market your site's users or, if targeted correctly, helping to find potential clients.
Discover more information about how you can create an ad display campaign.
5. Utilize social media to your advantage
What do people spend their time doing on their smartphones three to four hours a day? Most are spending quite part of their time on social networks.
You are posting to the websites where your intended potential audience will be?
This is a great place to push out videos, special deals, blog posts, valuable solutions to problems, as well as other sharing-worthy content. Consider including humor, such as memes and humorous GIF animations, if you think it's appropriate.
Social media isn't just about pushing sales to new people -- it's also a excellent way to engage with your audience already in place to remain top of mind, reinforce your brand's importance and collect feedback that will determine the direction of your business.
6. Use AMP for your blog posts
What's the most significant obstacle to effective mobile marketing for eCommerce? Page load speed. Why? Because mobile is focused on convenience. It's convenient and it's fast.
Even mobile optimized pages usually fail here. A lot of pages require more than 3 seconds to load this is roughly the length of time that users are willing to stand in line for.
In other words in other words, the more time your webpages are taking to load, the more active visitors you'll perish. This is especially true for mobile devices.
The AMP project -- that means 'accelerated mobile page is the ability to arrange your blog's page and other websites to make them can load quicker on mobile devices.
The speed of loading for pages that are AMP-style is less than a second. It's around four times faster than standard mobile sites.
AMP pages also deliver a smoother, less clunky user experience. Scrolling is more seamless and pages aren't loaded in uninspiring chunks, one part at a time. It also helps improve your SEO, because the speed at which pages load is one of the factors that rank your site with Google.
The best news is that you may not have to pay thousands for developers to assist you. There's an AMP plugin for WordPress which helps transform your site's pages to this format. Find out more information about the AMP plugin.
7. Make use of SMS for marketing
SMS marketing is extremely effective for mobile phones since pretty all people read and open texts.
There are many kinds of advertising messages you can transmit via text messages, just sending helpful customer service automation texts can be greatly appreciated by your clients.
You could, for instance, transmit a text message at whenever a customer's purchase status is changed. The customer could receive a message saying that their order is on hold and that the order is completed, their money is being refunded, the order has shipped, etc. Note that, as with other methods of marketing, such as email You'll have to obtain customers' permission before reaching through text messages.
Track your mobile marketing stats
You can go more to view specific mobile statistics with Google Analytics. Monitor individual ads and observe how visitors move between your pages, identify what pages are causing users to abandon as well as monitor the precise amount of revenue that advertising campaigns and sources of traffic have contributed to.
Think of your mobile first.
It is possible that you are already using a number of these mobile marketing techniques. If yes using them, here's a great reminder to make sure you're doing the same. If you're not getting it right or slacking on certain things, such as social media, video or SMS, you should take some time to focus to attract, engage, and convert more leads and customers who find your store on their smartphones.